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Dijital	Pazarlama	
Verilerini	Anlamlandırmak
Şahin	Seçil
Digital	Marketing	
Consultant
3 years of experience in	
Digital	Marketing,	Startup
1 year of experience in	
Analytics	&	Conversion
2 years of experience in	Search	
Engine	Marketing
2 years of experience in	
Conversion	 Rate	Optimizastion
Etkinlikten	nasıl	haberdar	oldunuz?
Etkinlikten	nasıl	haberdar	oldunuz?
Dönüşümü	hangi	trafik	kanalına	yazacağız?
Başlamadan	önce…
What Happened?
What Happened?
Actionable Insight
CTR
Impression	Share
Auction
Frequency	-Reach
Macro	Conversion	&	Micro	Conversion
Quality	Score
Quality	Score
ViewAttribution
ViewAttribution
Product	List	Position
Basket-to-Detail	Rate	&	Buy-to-Detail	Rate
Ad	Schedule
Assisted	Conversions
Assisted	Conversions
Attribution	Modelling
Cohort	Analysis
ROAS	&	Cost Data	Upload
ROAS	&	Cost Data	Upload
Device	Overlap
Purchase Funnel
Shopping Behaviour Analysis
Per	Session Value	&	Alert
What is	thebest that could happen?
Reporting
Reporting
Reporting
Reporting
Research
Presentation
Let's	keep	in	touch
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