3. Internet Marketing is an economic, high reach, effectively, &
measureable alternate to expensive broadcast marketing and
cumbersome and inefficient print marketing.
It includes :
• Search engine optimization
• Viral marketing
• Email marketing
• Social Media marketing
• Mobile Applications
• Online games
• Banners
• Micro-Sites
• Pay-Per-Click
• Websites/portal/ecommerce
• Ad words
8. • Blog
• Persona
• Blog post titles
• Social Media
• Performance summary
9. Blog – Health & Fitness
This blog reflect my interests because I am
health conscious & through this blog , I get a
opportunity to know more about health and
fitness. Good health is important to live a long
lasting life.
10.
11. Persona/Target Market
• Age – 16 to 26 (teens & adult)
- 45 + ( empty nester)
• Gender – Male & Female
• Education – N/A
• Location – Canada
• Income – Any
• Interest – Health
12. Blog Posts
1. Health and Fitness
2. Fitness Goal
3. Good Nutrition
4. Yoga
5. Aerobic Exercise
6. Lose Weight
7. High Obesity
8. Health Care
9. Love Yourself
10. Gym
13.
14.
15.
16. Performance Summary
Twitter Counter
11 followers
66 following
10 tweets
Major traffic driven social media
Overall twitter mertics result match is good.
17. Facebook Insights
Total 39 likes
Mostly fans like come from target market (Canada).
28% female & 69% male fans like my facebook page
2nd highest traffic driven social media
Overall facebook result is also good.
18.
19.
20.
21.
22. Key learning:
How to drive more traffic on blog
How to make posts more attracting
Indicated action:
Post URL of blog on facebook, twiiter , & other
online communities.
See weekly review of blog grader & make some
changes in blog post according to Hubspot grader
suggestion.
23. Key learning:
How to make ads on facebook
How to invite fans on facebook page
Indicated action:
Post more & more on facebook wall, like other
facebook pages related to your topic to invite traffic
on facebook page.
Link facebook update with twitter.
24. Key learning:
Twitter is very simple to use.
How to increase fan following on twitter
Indicated action:
Tweet more & more everyday related to topic on
twitter.
Follow tweet back account
25.
26. Blog
Add more images to blog post
Add labels to each post
Write interesting blog post
Each post at least 250 words
Use poll to make blog interactive
28. SEO
Search engine optimization
Add label to all posts.
Choose keywords carefully
Linking URL to social networking sites
29. Display Ad
Set effective bid & budget
Make display ad more attracting using different template
Ten to sites are Yahoo, Facebook, Youtube, Gmail,
BBC News, CBC News, Hotmail, Google, Washington Post and
New York Times.
33. Rationale
It is necessary to follow the recommendation
to enhance the functionality of each internet
marketing tools.
Recommendation is based on the personal
practical experience gain in internet marketing
course.