Startup analysis
,
1 Value Proposition
Problem : Brand image,
Awareness about Product.
2 Team
Strategy
Founders: SAHANA , RONIKA
YOGESH , RAHUL,
SABARI.
Advisors: Chartered
Accountant
Company Secretory
Financial Advisors
Marketing Advisors
Competition: TITAN watches
SONATA Watches
Other Watch Firms
Partners : Short Term Investors
E-Business Websites
Suppliers.
3 Market Strategy
Price : Start from Rs.550/-
Price depends for Customized
Watches
4 Financial
Strategy
Revenue Model: Based on Sales
Deducting the production Cost
the remaining Profit after
repaying the borrowed Loans.
Placement: Online and Offline
Online : Social Media Sales,
E-business Websites
Offline: Wholesalers, Retailors
Cost Model: Production Cost,
Packaging cost
Travelling cost on business Line
Trip.
Promotion: Social media ,
Watch Fest Exhibition Stall.
Small Posters.
Sales Model : Out bound Sales.
Sales assistant Starts
Communication With a Potential
Customer From their End.
Value Proposition Canvas
Gains
Customizing watches
Best Quality with
affordable Price
Product & Services
Wrist Watches
Bracelets for
women and men.
Customized
watches.
Services: Online
websites and
Offline Stores.
Affordable Price.
Fashionable Customized.
Available in Online and Offline.
Trendy Collections.
Gains
Quality and
Customization of
watches at affordable
price.
Pain
Brand Image,
Awareness about the
brand.
Customer
Order through our
website and Other E-
Business Website.
Through Social Media.
Offline Stores.
Problem solution fit
Customer Segments
People who are looking for
trendy collections and
Customized watches.
All Age Group people.
Customer Limitations
Waiting time
After Service
Packaging and delivery
Available solutions
We use Experienced workers who
are specialized to complete the
work as per market demand .
Fashion designers advises on
trendy collections.
Problems/Pains
Brand Image
Return policies
Smart Watches
Root Cause
Cost of Raw materials
Understanding of customer
needs and customization
Behavior
Waiting time will be based on
the order and time required
these are customized watches
so it should be handled with
care
Triggers to act
Quality Satisfaction to the
price
Emotions
Before – High price, Wanted
Trendy Watches.
After- Customized watches ,
Affordable price.
Your Solutions
Unique, Customized watches
Channel of behavior
Both Online & Offline
Online – Through our website
& social media
Offline – Stores or through our
partners
Business Model Canva
Key partners Key activities Value proposition Customer relationships Customer segments
Suppliers
Distributors
Promoters
Advisers
Manufacturing
Wholesaling
Retailing
For Company:
Flexible work Hours
, Motivating
creative work.
Trust, Pays attention to
needs ,
Customers:
Demographic,
Geographics ,
Behavirioual,
Psychographic
Key resources Skilled
Staff, Suppliers, Advisors,
Investors
For Customers:
Quality, Affordable
price.
Channels
Social media channels,
Word of mouth, articles
Cost structure Revenues
Employee
Salary.
Raw Material
Cost.
Cost is based on the service
opted by the customer
Net Revenue is Total No
of Orders Placed, Total no
of watches sold.