This document analyzes and summarizes conventions used in music videos. It discusses how flashbacks are used to establish narratives, the inclusion of performances to show the band, and close-ups of instruments in rock videos. While rock videos focus on musicians actually playing, pop videos conform to the convention of not showing instruments being played.

1. Similar Products: Lips Of An Angel -
Hinder.
Sarah Byard.

2. People in the rock world pride themselves on not being like people from
the hip hop world and not degrading women etc. but LOOK AT THIS. The
man, in the same scene, is fully dressed but the woman has to be in
skimpy shorts and a top that shows off some mid-riff, equality at its finest
/rant..

3. In the world of being cheated on, PHONES ARE THE
DEVIL. They are used in videos to show a mystery
person on the other end to imply secrecy.
We use a phone in our video for the same purpose.

4. Nice T-Rex arm, Austin.
This low angled, long shot makes it look like the person behind the
camera is hiding behind the camera, as if they are secretly watching him.
This suits the theme of the song, as it is about secrecy and sneaking
around and hiding things.

5. The greyscale effect makes the flashbacks stand out
from the rest of the video so we know they are in a
different timeframe to the rest of the video.
The flashbacks are effective in establishing the narrative of a song, that of a man
contemplating cheating with an ex-girlfriend. They also give an insight into the
character’s mind and try to justify his decisions, as the flashbacks are positive
memories.

6. • We have considered also using flashbacks in our
video to establish the narrative in a quick and
effective way. By showing numerous flashbacks of
Ben with different girls, as well as present shots
with the same three, it establishes that he is with
them all.
• We could also consider putting some effect on them
to separate them from the timeframe of the music
video, but that may look a bit clichéd.

7. DRAMATIC HAIR FLIP PERFORMANCE.
The performance in this video also adds to the narrative of the
piece, as it is meant to be a ‘band practise’ where all the bands’
girlfriends come along and the singer’s girlfriend is weary of him
there.

8. • We are going to have performance in our music
video.
• This is a convention of nearly every genre of music
video.
• As it will be our ‘band’s’ first music video, we will
need to performance element to show who we
actually are, so we will become recognisable and
thus more famous (if we were a real band).

9. The close up of the guitar is a convention of rock videos.
This demonstrates that they can actually play instruments,
which is something important in the rock music world.
The close up of the guitar, rather than the guitarist, inferring that
the music is more important than the person playing it.

10. • The convention of pop musicians generally is that
they do not play their own instruments, so there are
no close ups of their instruments in the videos.
• We are going to conform to the pop music video,
because our song is a pop song, not a rock song.
No instruments. But you
can see that.
Black Heart – Stooshe.