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Intentional Tweeting

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Jenny Ambrozek
Jenny Ambrozek

Twitter for Knowledge & Network Development. Selected slides from webinar presentation for members of the Knowledge Innovation Network (KIN), University of Warwick Business School, February 4, 2010. Conducted with Phil Ridout, Joe Cloonan (and William L. Anderson

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Intentional Tweeting: Twitter for Knowledge & Network Development Source: Valdis Krebs, Orgnet, Twitter Networks Analysis Jenny Ambrozek KIN Webinar With Phil Ridout, February 4, 2010 Bill Anderson, Joe Cloonan Jenny Ambrozek SageNet LLC 1
Why Twitter Deserves Your Attention Sharepoint 2010 Lotus Connections September 2009 12th Most trafficked site Source: Alexa.com Start 2006 Enterprise Platforms Add Micro-blogging Jenny Ambrozek SageNet LLC 2
Micro Introductions SAMPLE Jenny Ambrozek, SageNet. Yes, @sagenet 1k+ Tweets 1) Useful 2) Access to knowledge & network edges 3) Much to learn Jenny Ambrozek SageNet LLC 140 Character Limit 3
Where is the Value in Using Twitter? 1. Answers to questions? 2. Direct connection to thought leaders & influentials? 3. Potential new business partners? 4. Network building? 5. Serendipitous insights & relationships? Jenny Ambrozek SageNet LLC 4
Twitter Use Case: Wikisourcing Sustainable Enterprises Project 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” Jenny Ambrozek SageNet LLC ~ SEN Member 5 2008
Twitter at Work: Enables New Partners Jenny Ambrozek SageNet LLC 6 Network Mapping by Vincent Associates
Getting Value from Twitter 1. Currency is ATTENTION & RECOGNITION 2. CONTENT sharing is FUEL 3. ARCHITECT use of the TOOLS: @identity, Follow, RT, List, Block, Public posts, Private (direct) messaging 4. DISCRIMINATE 5. Monitor & Measure 6. ACT Jenny Ambrozek SageNet LLC 7
7. A Network Mindset Value is created through interactions Relationships build capital Relationships are capital Intentional net∞WORKing Jenny Ambrozek SageNet LLC 8
Continue the Conversation on Twitter Jenny Ambrozek @sagenet Jenny Ambrozek SageNet LLC 9 http://tweetstats.com/twitter_stats

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Intentional Tweeting

  • 1. Intentional Tweeting: Twitter for Knowledge & Network Development Source: Valdis Krebs, Orgnet, Twitter Networks Analysis Jenny Ambrozek KIN Webinar With Phil Ridout, February 4, 2010 Bill Anderson, Joe Cloonan Jenny Ambrozek SageNet LLC 1
  • 2. Why Twitter Deserves Your Attention Sharepoint 2010 Lotus Connections September 2009 12th Most trafficked site Source: Alexa.com Start 2006 Enterprise Platforms Add Micro-blogging Jenny Ambrozek SageNet LLC 2
  • 3. Micro Introductions SAMPLE Jenny Ambrozek, SageNet. Yes, @sagenet 1k+ Tweets 1) Useful 2) Access to knowledge & network edges 3) Much to learn Jenny Ambrozek SageNet LLC 140 Character Limit 3
  • 4. Where is the Value in Using Twitter? 1. Answers to questions? 2. Direct connection to thought leaders & influentials? 3. Potential new business partners? 4. Network building? 5. Serendipitous insights & relationships? Jenny Ambrozek SageNet LLC 4
  • 5. Twitter Use Case: Wikisourcing Sustainable Enterprises Project 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” Jenny Ambrozek SageNet LLC ~ SEN Member 5 2008
  • 6. Twitter at Work: Enables New Partners Jenny Ambrozek SageNet LLC 6 Network Mapping by Vincent Associates
  • 7. Getting Value from Twitter 1. Currency is ATTENTION & RECOGNITION 2. CONTENT sharing is FUEL 3. ARCHITECT use of the TOOLS: @identity, Follow, RT, List, Block, Public posts, Private (direct) messaging 4. DISCRIMINATE 5. Monitor & Measure 6. ACT Jenny Ambrozek SageNet LLC 7
  • 8. 7. A Network Mindset Value is created through interactions Relationships build capital Relationships are capital Intentional net∞WORKing Jenny Ambrozek SageNet LLC 8
  • 9. Continue the Conversation on Twitter Jenny Ambrozek @sagenet Jenny Ambrozek SageNet LLC 9 http://tweetstats.com/twitter_stats