food

2. INTRODUCTION.
• Pizza Hut is one of the flagship brands of Yum!
• It is the world’s largest pizza chain with over
12,500 restaurants across 91 countries.
• Founder: Dan and Frank Carney.
• Founded: Wichita, Kansas (1958).

3. STRATEGIES.
• Functional Strategies.
• Total Quality Management.
• Business Level Strategy.
• Pricing Strategy.

4. VALUE CHAIN ANALYSIS.
• The value chain is a systematic approach to
examine the development of competitive
advantage.

5. VALUE CHAIN OF PIZZA HUT.
PRIMARY ACTIVITIES.

6. SUPPORT ACTIVITIES.