Bajaj Dominar 400 Press Release

1. Bajaj Auto launches the first bike in the Dominar range
Dominar 400 launched – Bajaj’s biggest and most powerful bike yet.
The Dominar brand to define big powerful bikes from the Bajaj Auto Ltd.
Web based on-line bookings for customers – booking amount Rs 9000/-
Price starts Rs. 136,000/- (Ex-showroom-Delhi)
New Delhi, December 15, 2016: Bajaj Auto has dominated the Indian Sports motorcycle
market and maintained its leadership for 15 continuous years. Today, Bajaj Auto announced its
new brand for premium sports bikers – the Dominar. The Dominar 400, powered by a 373cc
triple spark four valve DTS-i engine with fuel injection and liquid cooling, is the first of a series of
big muscular bikes for the fast growing premium biking segment.
The Dominar 400 takes its inspiration from the night. When other bikes hesitate to step out and
meet the intimidating darkness of the night; the Dominar 400 rises to meet, and master any
challenge that the man or nature may offer.
Engineered to dominate, the Dominar 400 comes with a massive perimeter frame and
contoured pressed-steel swing arm to deliver a rock-solid ride. The 373.2cc DTS-i engine
delivers outstanding linear performance through its smooth six speed transmission and slipper
clutch. With 35PS of enormous power and immense 35Nm of torque, the Dominar 400
powerfully propels the rider and pillion at any speed with enough reserve power for add on rush.
The advanced liquid cooling system ensures smooth engine performance even on long rides
Dominar 400 has large 43mm telescopic front forks with a unique dual spring mono suspension
to ensure superior handling on any surface. The twin channel ABS empowered 320mm front
disc and 230mm rear disc inspire confidence and complete control. Dominar 400 is the only
motorcycle in India to have full LED mosaic head lamps with balanced white light and vertical
AHO (Automatic Headlights On) to cut through the darkest of nights.
Speaking on the launch, Mr. Eric Vas, President - Motorcycle Business, Bajaj Auto Ltd, said,
“Dominar 400 is the biggest motorcycle in its class. It is big yet comfortable, fast yet sure footed,
large yet maneuverable, powerful yet easy to control, and premium yet not out of reach for
customers. With the Dominar 400, bikers can finally dominate cities, highways and mountains at
any time and under any riding conditions. Domination comes naturally when you ride a Dominar
400.”
The Dominar 400 with ABS comes in 3 colors, Midnight Blue, Twilight Plum and Moon White.
Priced at Rs.150,000/- for ABS and Rs. 136,000/- for Disc brake version (Ex-showroom-Delhi),
the Dominar 400 shall initially be sold to customers at 80 showrooms across 22 towns in the
country. Test ride and display bikes would be available at these showrooms starting tomorrow.
Customers can reserve their Dominar 400 though a centralized online booking with Rs 9000.
Online bookings have commenced today and customers can choose the dealer they would like
delivery through. Deliveries will commence in January 2017 and balance payment would be
made directly to the selected dealer.
Key Performance Parameters:
Performance: 0 to 100 km/h in 8.23 seconds.
Stopping: 100 to 0 km/h in 46.19 meters
Operating range: Tested from sea-level to 18,380 feet
Top speed: 148 Kmph
Ketchum Sampark Pvt Lt
Rajat Chandihok-9810175728
Lalit Pandey-9818806924