The ‘Gram Cram’
Jodi Buresh, CFE
Director of Partnerships, Saffire
Tech Pavilion: The ‘Gram Cram - Introductory
If you don’t know what “The ‘Gram” is, this may be just the session for you!
Instagram is one of the most popular social platforms for younger audiences, which
makes it an ideal choice for fair marketers in addition to Facebook. Join us as we
cover a couple of basics to launch beginners, but also dive deeper into the many
ways & reasons Instagram is a great tool for promoting your fair!
Presented by Jodi Buresh, CFE (Saffire)
Location: Saffire Tech Pavilion Room 302 A
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But in 2009, we got contacted by an event, and we decided this is where we want to be.
We provide events with websites and ticketing in a simple, integrated platform.
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PRINT-AT-HOME TICKETS
Sponsor logos Can be set for each type of
ticket you sell
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ADVANCE TICKETS
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SCANNING PRE-SOLD TICKETS
Scan mode
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OR SELL AT THE GATE
Sales mode
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All integrated into sales reports that you can view by Product, Date, Location
…
And even on your smart phone.
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WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
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LET’S BEGIN.
Let’s begin with the basics
1. Do you all have an Instagram account? Personal or business?
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THE BASICS
• Download the App
• Business Account
• Complete the FULL profile
• Post Photos & Videos
• Add a Story
• 1st – download the app in the app store.
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THE BASICS
• Download the App
• Business Account
• Complete the FULL profile
• Post Photos & Videos
• Add a Story
• Business Account – first thing you need to do is double check that the account you have
is a BUSINESS ACCOUNT
Let’s keep in mind that marketing is all about the AUDIENCE and not about YOU! So selfies
and snapshots of your Costa Rica trip with the significant other should STAY PERSONAL.
They’re not relevant to your customers and won’t get you any sales. Do this on your
personal page.
IN FACT ---- YOU should rarely appear on your brand’s Instagram Page.
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71% of
businesses are
on Instagram
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THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story
• Complete the full profile – this is super important
• You must have a complete profile so that people can find you – if it’s not complete, then
you won’t drive traffic to your site
• ALWAYS include the link to your online shop or a targeted landing page in this spot
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Slide of your profile page
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THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story
• Post photos or a video
• Simple tap the + icon in the bottom section of the screen (show the + icon)
• The app will show the most recent photos you have taken on your device. But you can
also choose to take a new photo by tapping the “photo” or record a new video by
selecting “video:
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90% of
INFORMATION
TRANSMITTED TO OUR
BRAINS IS VISUAL
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A PICTURE IS WORTH
1,000
WORDS
• Like they say – a picture is worth 1,000 words – which is true – but we also need to
elaborate on the photo and make it AMAZING!!!
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A PICTURE IS WORTH
1,000
WORDS FOLLOWERS
• We need to have followers in order to embrace the brand
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A PICTURE IS WORTH
1,000
WORDS FOLLOWERS TICKET SALES
• And the bottom line is – we want to sell something --- and in our case, it’s more than
likely TICKETS.
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ADDITIONS TO YOUR PHOTO/VIDEO
• Caption
• Hashtags
• Tag People and Places
• Location
Don’t forget – when you upload a photo, you can zoom in an out of your photos by
‘pinching the photo
FILTERS – there will be several filters to choose from that will enhance your photo
CAPTION --
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THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story
Add a Story
To do that – you need to click on the + sign for the story
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Click on your profile picture and click – there is a little + sign there.
Instagram Stories is a feature that lets users post photos and videos that vanish
after 24 hours. ... And like Snapchat, the photos and videos shared in
your Instagram Story can't be viewed once 24 hours have elapsed.
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PROMOTION TOOL
So now that we have touched on THE BASICS – let’s dive deeper into Instagram and discuss
how we can use this Social Media platform as more of a promotional tool to expand our $$
and to increase brand awareness and let’s face it….. The bottom line….. More money!!!
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FUN FACTS
• MAYFAIR filter attracts the most interactions
• BLUE dominate = 24% more likes
• Single dominate = 17% more likes
• Lighter and Brighter = 24% more likes
Here are some great things that you should consider when posting a a post
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Images with blue as a dominate receive 24% more likes than those with RED
Images with dingle dominant color receive 17% more likes
When followers are scrolling past your image on Instagram, you’ve got about a
second—if you’re lucky—to grab their attention. But research shows the colors in
your picture could make people more likely to double-tap instead of scrolling by.
https://www.rd.com/culture/instagram-likes-color/
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USE LIFESTYLE PHOTOS
[CULTURE]
• Scenes
• Models
Source: Neil Patel
Neil patel
Since Instagram is NOT a direct sales market, you need to focus on adding value to your
post so your followers stick around
And that is LIFESTYLE PHOTOS
Research found that 60% of Nikes posts contained lifestyle content. As opposed to
traditional product postings and call to actions. -- but Adidas shared only 32 % lifestyle
postings – Nike say 32% more with their interaction.
We are no different than Nike and Adidas.
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Neil patel
Since Instagram is NOT a direct sales market, you need to focus on adding value to your
post so your followers stick around
And that is LIFESTYLE PHOTOS
Research found that 60% of Nikes posts contained lifestyle content. As opposed to
traditional product postings and call to actions. -- but Adidas shared only 32 % lifestyle
postings – Nike say 32% more with their interaction.
We are no different than Nike and Adidas.
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41% of
instagrammers
will follow a
brand
Source: Neil Patel
41% OF INSTAGRAMMERS state they follow or would follow a brand to take advantage of
perks and give aways –
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BONUSES
SPECIAL OFFERS
PROMOTIONS
ANNOUNCEMENTS
Give them the incentive
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GEO TAGGING or LOCATION TAGGING
SELDOM USED
79% more engagement
GEO TAGGING
• Its seldom used –VERY effective ---
• A geo Tag appears above your photo and adds a location (city street, county - to show
your followers where you’re physically located.
• It’s built right into instagram
• A lot of people don’t use it because they physically are not at the location they are
posting at.
• EVENTS are the largest users of Geo Tagging
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HOW TO GEO TAG
1. Take photo
2. Next
3. Add Location
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BACKSTAGE INSTAGRAMMING
Very Popular with EVENTS
Exclusive content
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Take for example Radio Disney. The company
recently let singer Alex Aiono, who has a following
of 2.4 million on Instagram, take over their
Instagram for a few hours. Alex did a short
introduction in the beginning and then posted
stories of himself backstage at his concert and then
welcoming fans to a meet and greet.
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INSTAMEET
• INFLUENCERS
• 15 instagrammers
• Behind the Scenes
• Hashtag
• Human Face 38% more likes
• Michael Kors Case Study
• Behind the Scenes during NY Fashion Week
• Insiders Look
• 38% more likes and an average of 32% increase in comments
• 3 models taking a backstage selfie – received 74,000 likes
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HASHTAGS
1. At least 1 Hashtag must be used
5. No more than 5 hashtags used
RESEARCH #’s
--- NCF2018
--- FAIR Source: Iconosquare
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78% of consumers
make purchases
by a brand’s social
media
Source: Neil Patel
78% of consumers make purchases by a brand’s social media
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AMBASSADORS - INFLUENCERS
1. Come up with a hashtag
2. Encourage customers to share their photos and reviews
3. Reward those ambassadors by RE-SHARING their pics and
giving them a shout out!
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70% of Instagram
users have
already taken
part in a contest
Source: Neil Patel
78% of consumers make purchases by a brand’s social media
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CONTESTS
1. What are you giving away?
2. Post an eye catching photo of the prize
3. Include details in the caption
4. Post a reminder to enter
5. Pick the Winner Source: Neil Patel
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WARNING
Do not run a contest until you have a pretty solid level of engagement or you will look
foolish
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DO NOT run a contest until you have a
pretty solid level of engagement or you will
look foolish
Do not run a contest until you have a pretty solid level of engagement or you will look
foolish
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FORMULA
1. Write down your current number of followers
2. Multiply that number of followers by 37 and then divide by
1,000
3. That’s the number of likes you should aim to get on your
posts
Source: TrackMaven
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EDITORIAL CALENDAR
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EDITORIAL CALENDAR
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EDITORIAL CALENDAR
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EDITORIAL CALENDAR
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SUMMARY
1. Effective Bio
2. Post Content that Attracts Followers
3. Grow Audience
4. Encourage Engagement
5. Measure Your Growth
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Let’s share.
And as promised, since we’re at a conference, and this is a place to share, and learn from
one another, I want to provide a moment for us to ask me or each other anything about
online marketing success, challenges and ways we’ve overcome them. Anyone?
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Thank you.
jodi@saffire.com
More Online Tips
Website www.saffire.com
Facebook TeamSaffire
Twitter @TeamSaffire
Instagram teamsaffire
YouTube saffirestudio
THANK YOU!
Don’t forget to drop off a business card with me today, and we’ll be sharing these
presentation slides as a follow-up! And of course don’t be shy, swing by our booth at the
tradeshow later as well!
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Additional Resources
Resizing photos
Squareready
Instazise
Mayfair Filter
Attracts more visuals
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Additional Resources
TEXT OVERLAY
Phonto
PicLable
Over
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Additional Resources
HASHTAGS
iconosquare
SCHEDULING INSTY POSTS
latergramme
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