This document provides a month-by-month marketing plan for promoting events throughout the year. It includes suggested posts, promotions, outreach activities, and sales for each month. The plan emphasizes engaging the local community through sponsorships and donations. It also recommends scheduling social media posts in advance and customizing the plan to each event's specific dates. The goal is to stay actively involved in the community year-round to drive ticket and sponsorship sales.

1. IT’S AN
ALL YEAR
AF-FAIR
Lori Lancaster | Kendra Wright

3. Rodeo Austin
South Texas State Fair
Rodeo Belton/ 4th of July
Celebration
Brazos Valley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
Fort Bend County Fair
Central Texas State Fair
Comal County Fair
Okeechobee County Fair
Amador County Fair
Chowchilla Fair
Palomino Fest
Lea County
Coors Cowboy Club
Washington County Fair
Texas State Forest Festival
American Royal
Colorado State Fair
EVENT PORTFOLIO
Napa County Fair
Dodge City Round Up
Brazoria County Fair
San Angelo
Rogers County Fair
Greater Baton Rouge State Fair
Central States
Black Hills Stock Show/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
Northwest Washington Fair
Sikeston Rodeo
Delaware State Fair
Sangamon County Fair
East Texas
Park of East Texas
Laramie County Fair
Benton-Franklin Fair
Carroll County Fair
Pendleton Round-Up
Pony Express Days
Arizona National Livestock
Show
Yolo County Fair
California Rodeo Salinas
Rio Grande Valley Livestock
Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Montgomery County Fair
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
OVER
100
Four States Fair
Montgomery County Fair
Agricultural Learning Center
Grant County Fair
North Texas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio County Fair
Rockdale Fair & Rodeo
Children’s Center
NILE
MATE
Volusia County Fair
Firefighter’s Fair
Fayette County Fair
Extreme Tix
CLIENTS!
Salvation Army
Jerry Jones Education Town
Wings Stadium
Bradford County Fair
Pasco County Fair
Greeley Stampede
Sweetwater Events Complex
iFest
Hardee County Fair
Angelina Ccounty Fair/Expo
Midland Horseshoe Arena
Harborside Events Center
My River District
Taylor County Expo
Five State Fair
Western Heritage Classic
Extraco Events Center
Central Washington State
Fair
El Paso County Fair

6. PALAMINO FEST

7. SAFFIRE ASSOCIATION PARTNERS

11. Benton Franklin Fair & Rodeo

13. YOU MAY NOT HAVE A
YEAR-ROUND
EVENT

14. BUT YOU CAN STAY
RELEVANT & ACTIVE
ALL YEAR-ROUND

15. IDEA CATEGORIES
•
•
•
•
•
•
Teaser
Promotions
Sales
Outreach
Posts
Newsletter/Advertising

16. We’ve laid out a
MONTH BY MONTH
plan of ideas…
…but you can
CUSTOMIZE IT
to fit your event dates

17. THEN
TWEAK
IT!

18. January

19. JANUARY
Teaser
• Begin releasing info about entertainment that will
be at your event
• Medium: Everywhere!

20. JANUARY
Promotions
• Create a social media contest that gives followers
an opportunity to win tickets to your event
• Medium: Social Media
• Example: Benton Franklin “photo hints”

21. CREATE CONTESTS FOR INTERACTIVITY
Facebook has changed its contest rules!
• Biggest change: You can now utilize Likes and
Comments as voting mechanisms.

24. EXAMPLE

25. JANUARY
Sales
• Event tickets go on sale
•
Gets people excited and adds cash flow
• Medium: Website, In Person

26. MAKE FOLLOWERS INSIDERS
• Make sure your email subscribers, Facebook & Twitter
followers are the first to know about entertainers, ticket
sales and other announcements.
• Tie them all together (BufferApp, etc.)

27. Be bigger than
YOURSELF

28. BE BIGGER THAN YOURSELF
• Promote events that are relevant to the community
• Support good causes
• Community outreach

29. JANUARY
Outreach
• Offer a scholarship to deserving students
• Medium: Social Media, Website

31. February

32. PROMOTE YOUR SPONSORS
• Use your social media as a way to interact with
your sponsors—especially big ones!
• You get retweets and likes, they get exposure
EVERYBODY WINS.

33. TWITONOMY

35. FEBRUARY
Outreach
• Speak out about a
good cause
• Medium: In person,
Social Media

36. ANTI BULLYING
ASSEMBLY

38. FEBRUARY
Promotions
• Give a ticket to someone who came to your
outreach effort
• Medium: In person

39. FEBRUARY
Post
• On Valentine’s Day, post a cake recipe
•
Put your fair’s winning recipe to good use!
• Medium: Social Media

40. March

41. MARCH
Outreach
• Find a local event to be a part of
•
Remember-be bigger than yourself!
• Medium: In person
• Ex: Farm Fair

42. FARM FAIR

44. MARCH
Promotions
• Offer a discounted ticket to people who attended
the event
• Medium: In Person

46. MARCH
Post
• Post about your involvement
with the local event
• Medium: Social Media

47. INCORPORATE INSTAGRAM
Mainly
MOBILE
Known for image
DOCTORING
Trends
YOUNGER

48. MARCH
Post
• Do “Throwback Thursday” posts
•
#throwbackthursday, #tbt
• Medium: Social Media
• Ex: Faces of the fair

49. April

50. APRIL
Sales
• Have a one-day sale on tickets to
your event
• Medium: In person, Website

51. APRIL
Promotion
• Advertise the one day sale
• Medium: Social Media, Website, Email

53. ALWAYS BE
ACTIVE
ON SOCIAL MEDIA.

54. WHAT DO I POST?

55. SIMPLE ANSWER:
Whatever gets action
from your audience.

56. Use the
Make 80% of your posts FUN, and
20% PROMOTIONAL

57. BUT REMEMBER:
EMAIL MARKETING
IS NOT
DEAD

58. EMAIL MARKETING

59. Top Revenue Generator
Most Cost-Effective
Fastest Results

60. May

61. WELCOME TO
EVENT
SEASON!

62. MAY
Outreach
• Find a local event to be a part of
•
Have a booth or an info session-any way to get involved!
• Medium: In person, Social Media

63. SALMON
SUMMIT

67. MAY
Post
• Post about your involvement with local events
• Medium: Social Media

68. MAY
Three-Months-Out To Do List
• Schedule social media posts
• Schedule emails
•
Could be the time to schedule advertising
Bottom Line: As busy as you are, you’re less busy than
you will be! This ensures you reuse info and it is
cohesive.

69. June

70. JUNE
Outreach
• Award your event’s scholarship
•
Just in time for graduation!
• Medium: In person

71. JUNE
Publicity
• Involve the press in your scholarship winner
announcement
• Medium: In person, Website

72. JUNE
Post
• Make sure your followers know about your event
opportunities and deadlines
• Medium: Social Media,
Email

73. JUNE
Outreach
• Sponsor a community team
•
Ex: Little league teams
• Medium: Social Media

76. July

77. One month until the BIG event

78. KICK YOUR
ADVERTISING
INTO HIGH GEAR.

79. JULY
Press
• Strategically plan emails to go out before the
morning news
•
Allows local news station to talk about your event
• Medium: Email (Media List)

80. JULY
Newsletter
• Distribute your event’s newsletter or magazine
•
Send at same time as press
• Medium: Print, Email, Website

81. JULY
Advertising
• Run a billboard ad
• Medium: Billboard

82. August

83. EVENT
TIME

84. AUGUST
Promotions
• Make sure your event schedule is complete
•
Then promote it.
• Medium: Website

87. Event
TIME

88. AUGUST
• Your customers are texting.
• Consider joining the conversation.
• Text deals and special announcements.
RELEVANCY BAR IS HIGH!
Offer people the opportunity to sign up for text,
even if you don’t know what you’ll do with them.

90. AUGUST
Post
• Let your followers know what’s going on every day
of your big event
• Medium: Social Media, Email, Traditional Media

93. AUGUST
• Don’t post when you have news!
•
•
Schedule posts ahead of time
Strategize them to appear at the optimal times

94. AUGUST
BufferApp

95. AUGUST
IFTTT

97. AUGUST
Outreach
• Create a fun, competitive learning opportunity
for kids at your event
• Medium: In Person
• Ex: Wheelbarrow Garden

98. Wheelbarrow
GARDEN

99. Schools plant gardens in a
wheelbarrow
Wheelbarrow garden
competition at the fair
A chef harvests the veggies

100. September

101. SEPTEMBER
Post
• Thank everyone who made your event possible
• Medium: Social Media, Website, Email

103. SEPTEMBER
Post
• The event may be over, but it’s
time to post your videos and
pictures!
• Medium: Social Media, Website

104. PHOTO SHARING
Uploading and sharing photos is the most popular
Facebook activity!
• Photos are “Liked” two times more than text
updates

105. Videos are shared
12x MORE
than links/text posts

106. SEPTEMBER
Promotions
• Encourage event-goers to share their photos of
your event with a contest
• Medium: Social Media

108. October

109. OCTOBER
Outreach
• Promote Halloween safety by joining or hosting a
fun Halloween bash
• Medium: In person

110. OCTOBER
Promotion
• Give away a ticket to next year’s event at the bash
•
Encourages attendance!
• Medium: In person & promote on Social Media

111. SAFE TREAT STREET

114. OCTOBER
Outreach
• Donate to a good cause on your event’s behalf
•
October is breast cancer awareness month!
• Medium: In person

116. OCTOBER
Publicity
• Invite the press to your
check presentation
•
Gain exposure!
• Medium: In person

118. OCTOBER
Post
• Post photos related to your cause and donation
• Medium: Social Media

119. November

120. NOVEMBER
Post
• Post about the holidays and pies – it’s
Thanksgiving and everyone loves pie!
• Medium: Social Media

122. OFF SEASON
• Everyone loves a random holiday. Google “random
holidays” and post about them.
•
You can schedule them in advance through Facebook!

123. December

124. DECEMBER
Sales
• Sell carnival wristbands as Christmas gifts
•
Comes with a stuffed animal and ticket to Kid’s Day at the fair
• Medium: Online, In person

125. DECEMBER
Outreach
• Donate toys for kids
• Medium: In person

126. DECEMBER
Promotions
• Give away a kid’s tickets to your event during the
toy drive
•
Kid’s tickets are less expensive, and they’ll always need an
adult to go with them.
• Medium: In person

127. DECEMBER
Post
• Consider Elf on a Shelf!
• Medium: Social Media

128. DECEMBER
Post
• Encourage followers to share their New Year’s
resolutions with a unified hashtag
• Medium: Social Media

129. STAY ORGANIZED

130. CREATE AN EDITORIAL CALENDAR
www.saffireevents.com/editorialcalendar
http://www.saffireevents.com/editorialcalendar.aspx

131. FREE ONLINE MARKETING TIPS
Website
Facebook
Twitter
Instagram
Pinterest
YouTube
www.saffireevents.com
Saffire Events
@SaffireEvents
saffireevents
saffireevents
saffirestudio

132. FOLLOW BENTON FRANKLIN FAIR
Website
www.bentonfranklinfair.com
Facebook Benton-Franklin Fair & Rodeo
Questions?