Kick Your Website Into High Gear!

1. Cassie Roberts | Saffire
KICK YOUR WEBSITE INTO
TIPS TO GO THE EXTRA MILE

2. NO NEED TO WRITE IT ALL DOWN
DON’T WORRY

4. WEBSITES?
Why do we have

5. TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.

7. TODAY
ALMOST 200 EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
TRUST SAFFIRE

12. ASSOCIATION PARTNERS

13. Of customers surveyed during an exit
survey, OVER 50% reported that they
went to the website to find out
information about the event FIRST.
RODEO HOUSTON

14. 1 2 3
Find ‘Em Get ‘Em Keep ‘Em
WHAT’S THE SECRET SAUCE?

15. SELF ASSESMENT
WATCH FOR THIS:
DEVICES ARE OKAY!

16. FIND ‘EM

17. What makes your first
impression?

18. GOOGLE

19. YOU’RE EASY TO FIND!
THE GOOD NEWS IS…

20. DEVELOPING KEYWORDS
GOOGLE KEYWORD PLANNER
FREE SEO tool that helps to find appropriate keywords by search volume.
BIG SEARCH VOLUME=FEWER SITE VISITS
https://adwords.google.com/keywordplanner
USE WHAT YOU FIND EVERYWHERE!

21. WHAT DO PEOPLE SEE?

22. SELF ASSESMENT
WHAT DOES YOUR FAIR’S LISTING LOOK LIKE IN GOOGLE?

23. HAVE A STRONG SITE MAP

24. MAKE SURE YOU’RE MOBILE

25. GOOGLE KNOWS!
• Google can tell if your website is mobile-friendly
• Sites that ARE mobile-friendly land higher in search
results from mobile devices

26. SELF ASSESMENT
SEARCH FOR YOUR FAIR ON YOUR SMART PHONE FROM GOOGLE

27. STILL NOT SURE?
GO TO:
https://www.google.com/webmasters/tools/mobile-friendly/
Google will tell you if it recognizes you as mobile-friendly!

28. GAIN
What do I
from being mobile?

29. SOFA
MAXIMIZEthe

30. MOBILE PURCHASE

31. CREATE FACEBOOK ADS

32. USE WHAT YOU KNOW!

33. GOOGLE ANALYTICS

34. GOOGLE HEAT MAP
BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

35. TWITTER AUDIENCE

36. GET ‘EM

37. YOUR HOMEPAGE

38. 10 SECONDS
The average visitor spends
or less on a webpage.
HOW WILL YOU KEEP THEM LONGER?

39. CLEAN IT UP

40. SELF ASSESSMENT
HOW MANY LINKS ARE THERE ON YOUR HOMEPAGE?

42. TO USERS:

43. WHAT DO WE PREFER?

46. OLDIE BUT GOODIE

47. USE PHOTOS
They can make all the difference in the
world for your homepage.

54. HAVE GOOD INFO

55. SELF ASSESMENT
ARE LAST YEAR’S FAIR DATES STILL ON YOUR WEBSITE?
WHAT ABOUT LAST YEAR’S SCHEDULE?

56. NEW LEVEL OF CONTENT

57. CHANGING INFO IS KEY
STALE CONTENT  SHORTER SITE VISITS  FEWER SALES

58. MUST BE SELF-SUFFICIENT

59. PHOTO GALLERIES

60. 2015: THE YEAR OF…

61. VIDEO MARKETING!

62. SELF ASSESSMENT
CAN YOU FIND 3 VIDEOS ON YOUR WEBSITE THAT SELL YOUR FAIR?

63. 12 TIMES
Video watchers are
more likely to purchase.

64. MULTIPLY TO 3 MINUTES
Those 10 seconds people stay on your webpage
when you use video.

65. EFFECTIVE PLACEMENT

66. KEEP ‘EM

67. ADD INTERACTIVITY

68. KEEP PEOPLE ENGAGED!
Make your website interactive and fun!
eCommerce is the “ultimate interactivity”
But-don’t ask them to get married before your first date!

70. EVENT SCHEDULE
NEXT TO YOUR SALES 

71. TEXT MESSAGING

72. 98% OPENS
Text Messages get
compared to 22% for emails
(Source: Venture Beat)

73. OLD BUT EFFECTIVE

74. EMAIL MARKETING
Get in the loop through email
Include the signup on your homepage and every page
Start collecting addresses before you know what to do with them
Events are the perfect email marketing excuse
It’s immediate
It’s cheap
It’s effective
Make sure your email is branded

75. WHAT LEADS TO MOBILE PURCHASE?

76. WHY DIGITAL?

77. SELL
TO
MORE!

78. ECOMMERCE
Customers expect ecommerce
67% of people aged 35-75 want the convenience of buying online
People can spread out costs
Redemption will not be 100%
Especially good for things like carnival tokens

79. HOW TO SELL MORE NOW

80. MAKE BUYING EASIER

81. INTEGRATED DESIGN & FEWER CLICKS

82. CHOOSE CATCHY LINGO

83. GET TICKETS
HERE!
BUY
TICKETS!
TICKET DEALS &
DISCOUNTS
PICK A DOOR
1 2 3

84. CREATIVE BUTTON NAMES

85. ADD COUNTDOWN TO TIX

86. FREE ONLINE MARKETING TIPS
Facebook Saffire Events
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
iTunes The Amplifier Event Marketing Podcast

87. CASSIE ROBERTS
cassie@saffire.com
www.saffire.com