21. A/B TESTING
• Figure out what works best.
• One of the best parts about online marketing.
• Can do multi-variant if you want!
• Use what you learned online to change your offline
marketing.
56. IMPORTANCE FOR REVENUE
• Customers increasingly use mobile search to shop.
• 95% of all mobile searches are for local goods.
• 61% of all local searches result in a purchase.
70. THE NEW FACE
• Facebook now only shows 3% of posts from businesses
organically in the newsfeed.
• Post and advertise or don’t post.
• Advantages: Great reach & targeting
71. YOUR SOCIAL STRATEGY
• Don’t focus on Vanity Statistics.
• Instead focus on likes, shares & comments.
• Organic way to boost posts
72. YOUR SOCIAL STRATEGY
Leverage pop culture:
• Show customers you love the music, shows, etc. they do
• Be Ready when something happens you can use
• Examples: Harlem Shake, What does the Fox Say, etc.
• Be relatable-could even be the weather!
73. YOUR SOCIAL STRATEGY
• Post and advertise or don’t post.
• Advantages: Great reach & targeting
• Don’t focus on Vanity Statistics
• Instead focus on likes, shares & comments
• Organic way to boost posts
77. RUN FORREST RUN
• Go back to reevaluate your tests.
• Phone a friend.
• CALL SAFFIRE! WE CAN HELP!
• Unique position of working with so many venues.
80. LEAVE US YOUR CARD
We’ll send you:
• These slides
• A free subscription to The Dirt online marketing newsletter
• Invitation to ongoing educational webinars
