Shopper Knowledge Company 2008 V7

Company North American Shopper Knowledge for the Protective Security Category #1

1. Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

A History of Building the Best Safes in the World ,[object Object],[object Object],[object Object],“ A useful product honestly made and honestly sold…that is good business.” John D. Brush, Sr., Founder 1897 - 1981

SentrySafe Mission ,[object Object]

Shopper’s Image of Company ,[object Object],[object Object],[object Object],[object Object],Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest 9 out of 10

Company Provides Solutions for global consumers that help them protect what is important

Satisfying different Security needs Cash Boxes Fire-Safe® & Waterproof Files Fire-Safe® File Cabinets Personal Security Safes Fire-Safe® Safes Fire-Safe® & Waterproof Chests

Offering Unique Storage Solutions Key Boxes Long Gun Safes & Cabinets Business Security Safes Pistol Safes Auto Safe Security Wall Safes

Expanding Data & Document Security to support today’s Digital Data World

Expanding Product Lines ,[object Object],[object Object]

Category Leadership with Ratings ,[object Object],[object Object],[object Object],[object Object],[object Object]

Products Tested to Perform under extreme conditions ,[object Object],[object Object]

Fire-Rated Products Outperform ,[object Object],[object Object],[object Object],Metal Box Insulated Chest

Products Designed to Exceed expectations…

Shopper’s Support of SentrySafe Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest ,[object Object],[object Object],94% Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest

Category Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value Proposition to Shoppers ,[object Object],Non-Category Solutions SentrySafe Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],$40 to $150 a year by size $20 to $100 by size $20 to $89 by size ,[object Object],[object Object],[object Object],[object Object],[object Object],$99 to $499 by size

SentrySafe is sold & supported by…

SentrySafe Market Presence Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007 66% of Units 46% of $'s All Retail Channel Category Market Shares for 2007 Includes Fire-Rated, Security, Gun, Chest & Files and Cash Boxes

SentrySafe - CORE Segments Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007, Core Category Shares exclude Gun Safes & Cash Boxes sales 91% of Units 83% of $'s All Retail Channel Category Market Shares for 2007 Fire-Rated & Security Safes + Fire-Rated Chests & Files

Simplifying Category Shopping for your customers

Online Resources to Educate ,[object Object],[object Object],[object Object],[object Object]

Off-Shelf Displays help attract & Convert Potential Purchasers Sentry customizes displays to improve inventory sell-through

POP Messages attract Shoppers to investigate & to buy Pallet Signs Product Headers Call-Out Danglers

Themed Advertising Reminds & Motivates Shoppers to act now

Thinking Ahead for Future Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Capturing Your Share of the Growth ,[object Object],Hard working planograms Impactful Merchandising Online Conversions

Improving Vendor-Customer Work ,[object Object],[object Object],[object Object],[object Object]

SentrySafe Partnerships provide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shopper Knowledge Company 2008 V7

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Shopper Knowledge Company 2008 V7