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Staying Legal, by Andrea martin

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Safefood Social Media Conference – 16 th September, 2010 Staying Legal Andrea Martin, Consultant Solicitor
Internet is the new frontier … the new Wild West
Legal uncertainties and considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USING SOCIAL MEDIA TO GET YOUR MESSAGE ACROSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant areas of the law ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COPYRIGHT ,[object Object],[object Object],[object Object],[object Object]
DEFAMATION ,[object Object],[object Object],[object Object],[object Object]
BLOGS, POSTS AND USER-GENERATED CONTENT (UGC) - DEFAMATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LIABILITY FOR DEFAMATORY PUBLICATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOSTING DEFENCE – INTERMEDIARY SERVICE PROVIDERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOSTING DEFENCE – INTERMEDIARY SERVICE PROVIDERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPLAINT MADE AGAINST YOUR SOCIAL MEDIA PAGE OR WEBSITE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPLAINT BY YOU AGAINST ANOTHER WEBSITE OR SOCIAL MEDIA PAGE ,[object Object],[object Object],[object Object],[object Object],[object Object]
U.S. BASED WEBSITES AND SOCIAL MEDIA NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DATA PROTECTION AND PRIVACY ,[object Object],[object Object],[object Object],[object Object],[object Object]
8 rules of data protection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND/IMAGE PROTECTION LAW ,[object Object],[object Object],[object Object]
Freedom of Information legislation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Terms and conditions of use on website or social media page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Protection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EMPLOYMENT LAW ,[object Object],[object Object],[object Object]
EMPLOYER CONSIDERATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
EMPLOYEE CONSIDERATIONS ,[object Object],[object Object],[object Object]
4Cs of employer internal social media policies ,[object Object],[object Object],[object Object],[object Object]
~ CONSIDER ~ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
~ CREATE ~ ,[object Object],[object Object],[object Object],[object Object]
~ COMMUNICATE ~ ,[object Object],[object Object],[object Object],[object Object]
~ COMPLY ~ ,[object Object],[object Object],[object Object]
4Cs provide evidence of…… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Staying legal on-line…. ,[object Object],[object Object],[object Object]

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Staying Legal, by Andrea martin

  • 1. Safefood Social Media Conference – 16 th September, 2010 Staying Legal Andrea Martin, Consultant Solicitor
  • 2. Internet is the new frontier … the new Wild West
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Notas do Editor

  1. Staying legal – assumes you want to stay legal. So much of what happens on line is very close to the edges or what’s legal What’s illegal in Ireland may be legal in the US – the server may be in Asia – who or where do you sue to vindicate your/your client’s interests or entitlements? Blogging may be unlawful – tracing bloggers may be impossible.
  2. Is consent required to use cookies? Information gathered for marketing purposes. Use of third party information – make sure that in obtaining direct marketing lists you do so from reputable companies that can warrant that data provided has been collected and can be used in accordance with principles
  3. Whether or not employees have access to SNS at work Whether employees will use SNS as part of the service they deliver to clients of the emploiyer – if so, what authority and protocols should be followed Whether employees are liable to third parties for e.g. SNS postings by their employees on behalf of a client Whether the client is liable What the employer’s obligations would be to the client if e.g. defamatory SNS posting resulted in a claim against the company What the employer’s liability would be to e.g. third parties defamed on the company website/by company e mai What the personal liability of employees would be for defamatory postings, unauthorised use of copyright material Relevance of e mail usage, SNS usage and training policies of employer organisations