Accelerating Revenue by Aligning Diverse Teams in High Tech Companies
Viewing business communication as the foundation of decision making is critical. Communication can be looked at as a manufacturing process where there are providers, consumers and transformers of information. Quality, timeliness and completeness are critical to decision making and those decisions, whether by marketing, sales, finance, etc. can have both top and bottom line impact on companies.
By optimizing information by applying Lean principles (e.g. focus on customer value, reducing waste etc.) companies can bring alignment across silo'd teams and drive to revenue in less time.
25. Creating a Lean Process
1. Specify what creates value from the customers
perspective
2. Identify all the steps along the process chain
3. Make those processes flow
4. Make only what is pulled by the customer
5. Strive for perfection by continually removing
waste
44. Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Deliverables Created In the Chain
I need a data sheet and
technical collateral
I need SKUs and pricing
information
I need an ROI calculator
Who are the reference
accounts I can provide?
Market Requirements
Problem Statements
Competitive Analysis
Product Roadmap
Release Overview
Does the product meet my needs?
Will it work in my environment?
What are the costs?
What are the benefits?
Market Analysis
Product Strategy
Technology Strategy
Competitive Landscape
Product Positioning
Data Sheets
White Papers
Price books
Success Stories
Sales Tools