1. ON
PROJECTOR

2. Name of the
project ….

3.  Weintroduce ourselves as the
supplier of Electronic produce such
as BUSINESS Electronic Goods.
We do purchase from our official &
business NETWORK as we produce
Eco-friendly and also have the
facility of Electronic Markets
requirement.

4.  In
recent years the electronic industry is
growing at a brisk pace.
 Thedemand in the Indian market is
expected to touch $400 billion by 2020.
 The largest segment is the customer
electronics market.

5.  Indiahas set Rs 300 billion worth of
incentive and subsidies to encourage firms
to set up electronics manufacturing unit in
country.
 The government also approved Rs. 100
billion, as financial support for the
development of electronic manufacturing.

6.  Today all education firm use
projectors, but projector connect only
through computer ,
 My projector don`t need CPU (computer)
,It saves money & equipment
 Direct
connect pen drive to projector , it
works faster.

7.  BETTER QUALITY
 APPROPRIATE PRICE
 EASY AVAILABILITY
 ISI MARK CERTIFICATION

8.  Promotion campaign.
 Direct promotion to training institutions.
 personal Selling.
 Advertisement in print media specially
business magzine & news.

9.  Less equipment
 Cheaper price
 Save electricity
 High quality Graphic
 Long life product

10.  Smart board (Mini motherboard) (Shenzhen KTC
Technology co. Ltd. China)
 Pen drives (zebronics, katol road, Nagpur)
 packing box's (Corrugated Boxes, Hingna, Nagpur)
 Labels (paper combines, Nagpur)
 Projector ( Diwei industrial co. Ltd. China)
 Assembling machine ( TVS Pvt. Ltd.)
 Electricity
 Land & building

11. BUDGET - FIXED COST
LAND AND BUILDING Rs. Rs.20,00,000)
PROCESS OF PRODUCTION
Assembling machine Rs. 10,00,000
Software Rs. 1,50,000

12. VARIABLE COST
 RAW MATERIAL
 Smart board (Mini motherboard) (Rs 2,500 p.a.)
 Pen drives (Rs. 100 p.a.)
 packing box's (Rs 50 p.a.)
 Labels (Rs. 80 p.a.)
 Projector (Rs 10,499 p.a.)
Cost Rs. 13,229 Per projector
 MARKETING - Rs 17,84,000
ADVERTISING - (Rs 9,72,000)
 Transportation exp. Rs. 2,00,000
 Office Building rent (Rs. 20,000 p.m.)

13. WORKERS
• Office (20 staff ) (Rs. 2,53,000)
• Factory (30 Workers)
20 males (Rs.15,500 per head p.m.)
10 females (Rs 13,500 per head p.m.)
• TRANSPORT & LOADING
3 Workers (3000*3= Rs.9000)

14. •PACKING (Rs 3000*3= Rs.9000)
• SECURITY ( Daytime – 4000*2= Rs.8000)
(Nighttime – 6000*2=12,000)
 BILLS
Telephone – Rs 2,000 p.m.
Electricity – Rs 50,000 p.m.
Internet - Rs 5.000 p.m.
 Misc
Stationary – 30,000/-

15. TOTAL COST
FIXED COST – Rs.31,50,000/-.only
VARIABLE COST – Rs.94,41,500/-only
TOTAL COST - Rs.1,25,91,500/-only
Own contribution – Rs 25,00,000/-
only
Bank loan – 1,00,00,000/-only

16. Product Cost Distribution
Total projector required for
500 unit.
Requirement – 500 projector
Selling Cost – Rs 25,500/- (1 projector
)

17. Cost Distribution of Marketing and selling
 For 30 district minimum 17 sales person
Rs 6000/-p.m. 6000*17= 1,02,000.
 Head office at Nagpur –
 1 Regional Manager 25,000. p.m.
 Other Office Staff Rs.20000. p.m.

18. Cost Distribution of Advertising
1] promotion (, 12 place ) Rs. 1,20,000
2] Magzine Rs. 1,00,000
2] News Papers–Rs. 22,000/-per head
( Business Today, The Indian express,
Business Line)
One India – Rs. 15,000/-per head
Total – 1,62,000/-
Total cost of advertising – 3,82,000/-only

19. Bank Loan –
Loan taken – 1,00,00,000/- only (120 month)
From
Industrial Development Bank of India (IDBI)
Rate of Interest – 12.5%
Monthly installment – Rs,93,750/-only

20. Total Profit
Annual Sales – Rs. 1,27,50,000/-
Less(-)
Total Cost - Rs.1,25,91,500/
Profit - Rs. 1,58,500/-
Less (-)
Tax - Nil

21. SWOT ANALYSIS

22.  S – (1) produce more facilities to one unit
 W – (1) ) Only develop area`s people use this product
It is the weakness of the company.
 O –while the electronics sector in India is currently
small, there are several advantages that India offers
that can be effectively leveraged to achieve higher
growth
 T – Many new companies are stepping in this sector
so this can be the threat for my company.

23. Porter’s Five Force Model
Sony company
Electronic BP BP All Education
manufacturing Company society
company
Kinkajou

24. B
SPACE DIAGRAM
u
s
i
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e ????
Stars
s
s
g
r
o
w
t Cash cous dogs
h
r
a
t
e
Relative market shares

25. Conclusion
Our company is at a less profit in
this financial year, but is
expecting a more profit in future
coming years based on the
research done in the market.