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#MyStartupStory
Write or Read started as my NYU thesisWrite or Read started as my NYU thesis
Write or Read started as my NYU thesisWrite or Read started as my NYU thesis
Yay! Graduated!Yay! Graduated!
It was a combination of
my love of books
It was a combination of
my love of books
It was a combination of
my love of books
It was a combination of
my love of books
Here are 853 of my favoritesHere are 853 of my favorites
And my fascination with digital publishingAnd my fascination with digital publishing
I was an e-book developer for Simon & Schuster, NBC
Publishing, and The Experiment Publishing
I was an e-book developer for Simon & Schuster, NBC
Publishing, and The Experiment Publishing
And my fascination with digital publishingAnd my fascination with digital publishing
Then I started self-publishingThen I started self-publishing
But I was frustrated with the lack of dataBut I was frustrated with the lack of data
But I was frustrated with the lack of dataBut I was frustrated with the lack of data
I only knew about sales, nothing about my readers or if they even finished my bookI only knew about sales, nothing about my readers or if they even finished my book
So I decided to combine reading,
analytics, and indie e-book publishing…
So I decided to combine reading,
analytics, and indie e-book publishing…
in to Write or Read!in to Write or Read!
Authors upload their e-books, and get
insights about their readers and their stories
Authors upload their e-books, and get
insights about their readers and their stories
WoR is an HTML5 web app, so readers can
subscribe and access our books anywhere
WoR is an HTML5 web app, so readers can
subscribe and access our books anywhere
WoR is an HTML5 web app, so readers can
subscribe and access our books anywhere
WoR is an HTML5 web app, so readers can
subscribe and access our books anywhere
On other sites, readers just buy the right to license the e-books anywayOn other sites, readers just buy the right to license the e-books anyway
Bonus!Bonus!
Readers get reader units, which gives them
flexibility to read however many pages
they want, instead of being stuck with a
book they may not like
Readers get reader units, which gives them
flexibility to read however many pages
they want, instead of being stuck with a
book they may not like
With Write or Read we can start a
movement, one where authors and
readers have a closer, more direct
connection. We don’t want to simply
collect data, we want to share our
information so we all can learn and use
that knowledge to make better books.
With Write or Read we can start a
movement, one where authors and
readers have a closer, more direct
connection. We don’t want to simply
collect data, we want to share our
information so we all can learn and use
that knowledge to make better books.
Write or Read officially started in
NYU-Poly’s DUMBO incubator
Write or Read officially started in
NYU-Poly’s DUMBO incubator
The first step was to find a developerThe first step was to find a developer
The first step was to find a developerThe first step was to find a developer
Then we launched our alpha
and got some feedback
Then we launched our alpha
and got some feedback
We started letting people sign up to be
notified of our open beta
We started letting people sign up to be
notified of our open beta
We started letting people sign up to be
notified of our open beta
We started letting people sign up to be
notified of our open beta
We got over 2500 sign ups!We got over 2500 sign ups!
We got a new
mascot
We got a new
mascot
We got a new
mascot
We got a new
mascot
Hi, I’m
WoRmy. Aren’t
I cute?
Hi, I’m
WoRmy. Aren’t
I cute?
We exhibited at
New York Tech Day
We exhibited at
New York Tech Day
We had way too many stickers and one-sheetsWe had way too many stickers and one-sheets
WoR started working
with StartupChicks and
The Social Media
Monthly
WoR started working
with StartupChicks and
The Social Media
Monthly
We launched our open beta!We launched our open beta!
Then I moved back to CAThen I moved back to CA
Then I moved back to CAThen I moved back to CA
I’m from there, and I’m a
Californian at heart
I’m from there, and I’m a
Californian at heart
Then I moved back to CAThen I moved back to CA
I’m from there, and I’m a
Californian at heart
I’m from there, and I’m a
Californian at heart
My developer lives in
Oregon, so now we’re in
the same time zone!
My developer lives in
Oregon, so now we’re in
the same time zone!
Our next step is to launch
a campaign on RocketHub!
Our next step is to launch
a campaign on RocketHub!
We also need more books!We also need more books!
Please sign up at
writeorread.com
Please sign up at
writeorread.com
We also need more books!We also need more books!
Please sign up at
writeorread.com
Please sign up at
writeorread.com
You can never have
too many books!

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Write or Read #MyStartupStory

  • 2. Write or Read started as my NYU thesisWrite or Read started as my NYU thesis
  • 3. Write or Read started as my NYU thesisWrite or Read started as my NYU thesis Yay! Graduated!Yay! Graduated!
  • 4. It was a combination of my love of books It was a combination of my love of books
  • 5. It was a combination of my love of books It was a combination of my love of books Here are 853 of my favoritesHere are 853 of my favorites
  • 6. And my fascination with digital publishingAnd my fascination with digital publishing
  • 7. I was an e-book developer for Simon & Schuster, NBC Publishing, and The Experiment Publishing I was an e-book developer for Simon & Schuster, NBC Publishing, and The Experiment Publishing And my fascination with digital publishingAnd my fascination with digital publishing
  • 8. Then I started self-publishingThen I started self-publishing
  • 9. But I was frustrated with the lack of dataBut I was frustrated with the lack of data
  • 10. But I was frustrated with the lack of dataBut I was frustrated with the lack of data I only knew about sales, nothing about my readers or if they even finished my bookI only knew about sales, nothing about my readers or if they even finished my book
  • 11. So I decided to combine reading, analytics, and indie e-book publishing… So I decided to combine reading, analytics, and indie e-book publishing…
  • 12. in to Write or Read!in to Write or Read!
  • 13. Authors upload their e-books, and get insights about their readers and their stories Authors upload their e-books, and get insights about their readers and their stories
  • 14. WoR is an HTML5 web app, so readers can subscribe and access our books anywhere WoR is an HTML5 web app, so readers can subscribe and access our books anywhere
  • 15. WoR is an HTML5 web app, so readers can subscribe and access our books anywhere WoR is an HTML5 web app, so readers can subscribe and access our books anywhere On other sites, readers just buy the right to license the e-books anywayOn other sites, readers just buy the right to license the e-books anyway
  • 16. Bonus!Bonus! Readers get reader units, which gives them flexibility to read however many pages they want, instead of being stuck with a book they may not like Readers get reader units, which gives them flexibility to read however many pages they want, instead of being stuck with a book they may not like
  • 17. With Write or Read we can start a movement, one where authors and readers have a closer, more direct connection. We don’t want to simply collect data, we want to share our information so we all can learn and use that knowledge to make better books. With Write or Read we can start a movement, one where authors and readers have a closer, more direct connection. We don’t want to simply collect data, we want to share our information so we all can learn and use that knowledge to make better books.
  • 18. Write or Read officially started in NYU-Poly’s DUMBO incubator Write or Read officially started in NYU-Poly’s DUMBO incubator
  • 19. The first step was to find a developerThe first step was to find a developer
  • 20. The first step was to find a developerThe first step was to find a developer
  • 21. Then we launched our alpha and got some feedback Then we launched our alpha and got some feedback
  • 22. We started letting people sign up to be notified of our open beta We started letting people sign up to be notified of our open beta
  • 23. We started letting people sign up to be notified of our open beta We started letting people sign up to be notified of our open beta We got over 2500 sign ups!We got over 2500 sign ups!
  • 24. We got a new mascot We got a new mascot
  • 25. We got a new mascot We got a new mascot Hi, I’m WoRmy. Aren’t I cute? Hi, I’m WoRmy. Aren’t I cute?
  • 26. We exhibited at New York Tech Day We exhibited at New York Tech Day
  • 27. We had way too many stickers and one-sheetsWe had way too many stickers and one-sheets
  • 28. WoR started working with StartupChicks and The Social Media Monthly WoR started working with StartupChicks and The Social Media Monthly
  • 29. We launched our open beta!We launched our open beta!
  • 30. Then I moved back to CAThen I moved back to CA
  • 31. Then I moved back to CAThen I moved back to CA I’m from there, and I’m a Californian at heart I’m from there, and I’m a Californian at heart
  • 32. Then I moved back to CAThen I moved back to CA I’m from there, and I’m a Californian at heart I’m from there, and I’m a Californian at heart My developer lives in Oregon, so now we’re in the same time zone! My developer lives in Oregon, so now we’re in the same time zone!
  • 33. Our next step is to launch a campaign on RocketHub! Our next step is to launch a campaign on RocketHub!
  • 34. We also need more books!We also need more books! Please sign up at writeorread.com Please sign up at writeorread.com
  • 35. We also need more books!We also need more books! Please sign up at writeorread.com Please sign up at writeorread.com You can never have too many books!