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The Face You Put On


        By: Sabrina Alves
Perspective
 Redefining how people interact
 Social networking accounted for 16.6% of
 all online minutes at the end of 2011
 On track to surpass Portals as the most
 engaging online activity in 2012
 4.8 trillion display ad impressions were
 delivered across the U.S. web in 2011 as
 brand advertisers continue to shift dollars
 to the digital medium
Blog Topic

 Topic:
   Make-up and beauty
 Title of blog:
   Makeup and Beauty – The Face You Put
   On
 Reason:
   My secret obsession with make-up and
   beauty supplies
Persona
          Ashley Sinclair

          Student studying
          business administration

          Works 25 hrs per week

          Appearance conscious
          and thrifty

          Likes: crafts, working
          out, eating healthy
Blog Titles
  Dermablend         Save your lips and
  The base for       your money
  beauty             Dry skin remedy
  Take it all off    Make-up for four
  Egg-cellent mask   eyes
  Rabbits got it     Let your eyes fly
  right!             Strip those pores
  Clean those        Back to basics
  brushes
Social Media Acounts
 Facebook page:
   https://www.facebook.com/TheFaceYouPutOn
 Twitter:
   https://twitter.com/TheFaceYouPutOn
 YouTube:
   http://www.youtube.com/user/kicia01?feature=
   mhee
 Pinterest:
   http://pinterest.com/brialves/
Summary
          Google analytics
             34 visits
             Averaging 5 ½ minutes
             per visit
          Twitter
             13 followers
             14 tweets
          Facebook
             30 likes
          Pinterest
             5 followers
Google Analytics Summary and
Review
Google Analytics Summary and
Review
Blog Review
Facebook Review
Twitter Review
YouTube

 No subscribers
 Used videos from reputable sources
 Used popular sources
 20+ videos
 Used tutorial videos
Pinterest

 Exposed my blog more
 Pin on my subject and things people
 might link to that subject
 5 followers
Social Bookmarking
                Delicious 1 hit
Recommedations

 Website
  Create a forum
  Work with YouTube Guru’s
 Blog
  Create more conversation
  Continue weekly posts
  Add more pictures
Recommendations

 SEO
 PPC ads
   Use key words like: makeup, beauty,
   cheap, tutorial
   Related sites to blog topic
 Email marketing
   Sneak peak what visitors will see
   Sales
Recommendations
 Display
   Facebook
   DIY.ca
   DIYnetwork.com
   Youtube.com (makeup and beauty section)
   Pinterest beauty section
   Taaz.com
   Thebeautydepartment.com
   Allwomenstalk.com
   Glamour.com
   Cosmopolitan.com
Recommendations
 Mobile marketing
   Online game
   Shows latest posts
   Sales location
   Online forum
Thank You

http://thefaceyouputon.blogspot.ca/

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The Face You Put On

  • 1. The Face You Put On By: Sabrina Alves
  • 2. Perspective Redefining how people interact Social networking accounted for 16.6% of all online minutes at the end of 2011 On track to surpass Portals as the most engaging online activity in 2012 4.8 trillion display ad impressions were delivered across the U.S. web in 2011 as brand advertisers continue to shift dollars to the digital medium
  • 3. Blog Topic Topic: Make-up and beauty Title of blog: Makeup and Beauty – The Face You Put On Reason: My secret obsession with make-up and beauty supplies
  • 4. Persona Ashley Sinclair Student studying business administration Works 25 hrs per week Appearance conscious and thrifty Likes: crafts, working out, eating healthy
  • 5. Blog Titles Dermablend Save your lips and The base for your money beauty Dry skin remedy Take it all off Make-up for four Egg-cellent mask eyes Rabbits got it Let your eyes fly right! Strip those pores Clean those Back to basics brushes
  • 6. Social Media Acounts Facebook page: https://www.facebook.com/TheFaceYouPutOn Twitter: https://twitter.com/TheFaceYouPutOn YouTube: http://www.youtube.com/user/kicia01?feature= mhee Pinterest: http://pinterest.com/brialves/
  • 7. Summary Google analytics 34 visits Averaging 5 ½ minutes per visit Twitter 13 followers 14 tweets Facebook 30 likes Pinterest 5 followers
  • 13. YouTube No subscribers Used videos from reputable sources Used popular sources 20+ videos Used tutorial videos
  • 14. Pinterest Exposed my blog more Pin on my subject and things people might link to that subject 5 followers
  • 15. Social Bookmarking Delicious 1 hit
  • 16. Recommedations Website Create a forum Work with YouTube Guru’s Blog Create more conversation Continue weekly posts Add more pictures
  • 17. Recommendations SEO PPC ads Use key words like: makeup, beauty, cheap, tutorial Related sites to blog topic Email marketing Sneak peak what visitors will see Sales
  • 18. Recommendations Display Facebook DIY.ca DIYnetwork.com Youtube.com (makeup and beauty section) Pinterest beauty section Taaz.com Thebeautydepartment.com Allwomenstalk.com Glamour.com Cosmopolitan.com
  • 19. Recommendations Mobile marketing Online game Shows latest posts Sales location Online forum