From Newcomer to Market Leader: What Worked and What Didn't with Red Points' CEO
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The document discusses the growth of ecommerce and counterfeiting online. It then outlines the story of Red Points, a company that helps make the internet safer for brands and consumers. Under CEO Laura Urquizu, Red Points shifted to a SaaS model in 2014-2015 and saw success raising funding rounds and growing its client base to over 1,000 brands by 2021. While the journey was challenging at times, focusing on their value proposition and global approach from the start helped Red Points become a market leader.
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From Newcomer to Market Leader: What Worked and What Didn't with Red Points' CEO
- 1. Laura Urquizu CEO Red Points @Lurquizu From Newcomer to Market Leader: What Worked and What Didn’t
- 2. The World is Turning to Ecommerce More than Ever
- 3. Retail ecommerce sales worldwide Trillions, USD 2014 0 2 4 6 2015 2016 2017 2018 2019 2020 2021 2022 Source: Statista
- 4. Counterfeiting is Increasing Ever Faster
- 5. 33,47% increase in Fashion 75,96% increase in Toys 75,01% increase in Homeware 82,37% increase in Sporting Goods Increase of Counterfeits from 2019 to 2021
- 6. Making the Internet a Safer Place for Brands and Consumers
- 8. 2014 & 2015 CEO & Partner Laura Urquizu joined Red Points. She shifted the company to the current SaaS business model, product and go-to- market. Key to Success
- 9. 2014 & 2015 CEO & Partner Laura Urquizu joined Red Points. She shifted the company to the current SaaS business model, product and go-to- market. 2016 & 2017 $2.2M Series A and $12M Series B. 100 clients on board! Key to Success
- 10. 2014 & 2015 CEO & Partner Laura Urquizu joined Red Points. She shifted the company to the current SaaS business model, product and go-to- market. 2018 & 2019 New office opening in New York and Salt Lake City, $38M Series C and 650+ clients on board! 2016 & 2017 $2.2M Series A and $12M Series B. 100 clients on board! Key to Success
- 11. 2014 & 2015 CEO & Partner Laura Urquizu joined Red Points. She shifted the company to the current SaaS business model, product and go-to- market. 2020 & 2021 New office opening in China. Product evolution to cover different ecommerce fraud issues and 1,000 clients on board. Deep penetration in the US. 2018 & 2019 New office opening in New York and Salt Lake City, $38M Series C and 650+ clients on board! 2016 & 2017 $2.2M Series A and $12M Series B. 100 clients on board! Key to Success
- 12. The Journey was not Always Easy
- 13. What did Work?
- 14. What did work Global approach from the very first day
- 15. What did work Global approach from the very first day Product evolution
- 16. What did work Global approach from the very first day Product evolution Creating a new category
- 17. What did work Global approach from the very first day Product evolution Never giving up on core values Creating a new category
- 19. What Didn’t Work Believing when somebody said "it can't be done"
- 20. What Didn’t Work Believing when somebody said "it can't be done" Hiring "rock stars" with big logos on their resume but no cultural- fit
- 21. Extra Advice
- 22. Define clear objectives for the whole company Extra Advice
- 23. Define clear objectives for the whole company Psychological safety climate Extra Advice
- 24. Key Takeaways
- 26. Think big Extra Advice 1. 2. Always innovate Focus in your value proposition
- 27. Think big Extra Advice 1. 2. Always innovate Focus in your value proposition 3. Never compromise values
- 28. THANK YOU