Presentation from Geek Goes Chic Fashion & Tech event at Google Poland Warsaw.

1. 5 GREAT SAAS
T O O L S T H AT
HELP YOU GROW
YOUR FASHION
BRAND
DOROTA ZYS

2. DOROTA ZYS
• Co-Founder, 9 years of developing
and implementing online marketing
for clients.
• Specialties: Inbound Marketing,
Content Marketing, UX, CRO
• My biggest accomplishment is
achieving 4500% growth and
$12M profit for 24HourFitness over
a three-year period.
• Worked for Clients:

3. SOFTWARE AS A SERVICE (SAAS)
Is an alternative to the standard software installation. User does not pay for
the software itself. They have the authorization to use it for a period of time
and pay for the software that they are using.

4. 1
LIVE CHAT

6. Get in touch with people on your website and
point them in the right direction.
Most cases are resolved on the spot. 8 out of 10
times you won’t even have to follow up since the
case has been resolved during chat.
See how good you’re getting at customer service.
Get a grade at the end of each chat and
constantly improve the quality of your support.

8. 2
SALES MANAGO

10. Marketing automation platform for eCommerce, B2C and
B2B companies of all sizes. 75% of companies using
SALESmanago see ROI in maximum 12 months.
Marketing Automation enables you to monitor the
behaviour of identified and anonymous users that visit
your website.
In-depth knowledge about the interests of a particular
prospect at a very early stage of the purchase process.

12. 3
FASHION METRIC

14. Determine which measurements you need and add input
fields to your website to capture responses from your
customers.
Your shoppers responses are passed through our
mathematical models, which return a detailed output
that can be as granular as you want, even more detailed
than a tailor.
Choose to receive this data as a custom email or
populated in a database. Use the data to increase
conversions, reduce returns and better manage
inventory.

16. 4
FAST REACT

18. With unparallelled reach throughout the fashion supply
chain, they provide software solutions and expertise to
help retailers, sourcing companies and manufacturers
improve their business performance.
Their apparel, footwear and textile industry specific
solutions provide improved visibility, clear priorities
and better coordination, leading to improved
operational efficiency and reduced costs.

20. 5
MAIL CHIMP

22. MailChimp can create targeted campaigns,
automate helpful product follow-ups, and send
back-in-stock messaging. Learn what your
customers are purchasing, then send them
better email.
Use easy drag and drop designer to create
campaigns that match your style. MailChimp's
collaboration options, like multi-user accounts
and comments inside the editor, will speed up
the design process and fit right into your
workflow.

24. CASE STUDY

25. 1
2
3

26. SAAS MARKET
0
1,75
3,5
5,25
7
2015 By 2018
78% of businesses are considering purchasing
new solutions in the next 2-3 years