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Visualizing
 Cultural
Resources




 Saad Aqeel Alzarooni 2009   1
Visualizing
  Cultural
 Resources




Saad Aqeel Alzarooni 2009   2
Why this topic?
      Purpose of the study




Exploring the development and diffusion of cultural mapping as
innovative tool to visualize cultural resources and as method used for
planning and development purposes.

                             Saad Aqeel Alzarooni 2009                   3
A                        B



    xx




C                        D




                                     4
         Saad Aqeel Alzarooni 2009
What is innovation?




     A practice or research that introduces community art
organizations to novel way to develop visual representations of
   the tangible and intangible benefits of cultural resources.



                      Saad Aqeel Alzarooni 2009                   5
What is cultural mapping?




                            What?                    Cultural mapping is regarded as
           Who?                                      the first step in formulating a
                                                     community cultural plan.



          Why?




                             Saad Aqeel Alzarooni 2009                                 6
What are the antecedents of this invention?



                     Social
                                          Cultural
Political




                     1990’s




                                                     7
              Saad Aqeel Alzarooni 2009
Type of innovation: Incremental




    Domain: Social/Cultural




       Saad Aqeel Alzarooni 2009   8
Target User Groups




      Non-governmental
      organizations
                                                     Cultural workers
                                                     and community
                                                     planners


Community based-
organizations



                         Academic institutions



                         Saad Aqeel Alzarooni 2009                      9
How to map?




Village Layout                           Social Mapping




             Saad Aqeel Alzarooni 2009                    10
Cognitive Mapping                           Mind Mapping




                    Saad Aqeel Alzarooni 2009              11
(GIS) is a system for creating,
                    storing, analyzing and managing
                    spatial data and associated
                    attributes (Poole, 2003).




Saad Aqeel Alzarooni 2009                             12
Components of Cultural Mapping



                                            Tourism & Leisure

       Artistic & Cultural Activities
                                        Social             Ethnic Groups
                Cognitive              mapping
                mapping                                  Mind
                               Geospatial               mapping
   Cultural Industry
                               database
                                                    Cultural Inheritance
         Cultural Facilities
                            Population Profile




Figure 1. System map of main component of developing cultural map

                            Saad Aqeel Alzarooni 2009                      13
Identity
                                                      Mapping
                Intangible
                  Culture


                                                                       Community
                              Cultural                      Cultural    Cultural
Culture
                             Resources                      Mapping       Plan

                 Tangible
                 Culture

                                                      Resource
                                                      Mapping


          Figure 2. Influence diagram of a community cultural plan
                                Saad Aqeel Alzarooni 2009                      14
Inputs                             Process                         Output
                                           Environmental Influences
            Actuators
                                                          Sensor:
Determining objectives
                                                          Design Manager
Identifying resources
Designing inventory            Identity mapping
                              Resource mapping
                                                                       Cultural map
Broad-based research
Target-based research
                                                                       feedback


    Goal:
    To develop            Comparator – Cultural planner
    community
    cultural plan

             Figure 3. Control I/O diagram of cultural mapping
                              Saad Aqeel Alzarooni 2009                           15
Finalizing
         the                          Planning
            Map



                    Cultural
                    Mapping
Synthesis                                     Project Design




                  Implementation




 Figure 5. Stages of developing a cultural map
                  Saad Aqeel Alzarooni 2009                    16
One of the advantages for cultural workers is that mapping allows to get a fresh perspective by looking at data
from different points of view: cross cultural, public access, concentration, networking. Also, mapping can help
cultural workers gain an objective overview of relationships that cut cross disciplines. It can also be used as tool to
locate gaps, needs and overlaps in arts and cultural activities in certain areas in local communities.

However, mapping can be a demanding process and feasibility is an important consideration. Does the
organization has the money, the time and the human resources to see it through? A good question to ask is
whether mapping would be the most useful and economical approach.


                                              Saad Aqeel Alzarooni 2009                                                   17
Proposed cultural mapping for
                       community arts organizations
  Driving Forces                                           Restraining Forces


Getting fresh perspective
                                                                        Time
Comprehensive view of cultural
resources
                                                           Community buy-in
Locating gaps and assessing needs

                                                                        Cost

Locating overlaps



               Figure 4. Force field diagram of cultural mapping
                              Saad Aqeel Alzarooni 2009                         18
Value Proposition


For community art program planners who want to enrich the cultural
landscape in the community.

Our product offers the opportunity to develop visual representations of
the tangible and intangible benefits of cultural resources.

This will be accomplished through a series of mapping techniques
focusing on identifying and documenting local cultural resources.

Unlike the cultural inventory method, which mainly focuses on
quantitative data, our approach combines quantitative and qualitative
methodologies which in turn offers a deeper insight into diversity, history
and identity.



                             Saad Aqeel Alzarooni 2009                        19
Documenting                               Effective cultural
  cultural                                    resource
 resources                                  management




 Community                                    Community
empowerment                                    economic
                                             development



              Saad Aqeel Alzarooni 2009                        20
Fin




Saad Aqeel Alzarooni 2009   21

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Visualizing cultural resources 2009

  • 1. Visualizing Cultural Resources Saad Aqeel Alzarooni 2009 1
  • 2. Visualizing Cultural Resources Saad Aqeel Alzarooni 2009 2
  • 3. Why this topic? Purpose of the study Exploring the development and diffusion of cultural mapping as innovative tool to visualize cultural resources and as method used for planning and development purposes. Saad Aqeel Alzarooni 2009 3
  • 4. A B xx C D 4 Saad Aqeel Alzarooni 2009
  • 5. What is innovation? A practice or research that introduces community art organizations to novel way to develop visual representations of the tangible and intangible benefits of cultural resources. Saad Aqeel Alzarooni 2009 5
  • 6. What is cultural mapping? What? Cultural mapping is regarded as Who? the first step in formulating a community cultural plan. Why? Saad Aqeel Alzarooni 2009 6
  • 7. What are the antecedents of this invention? Social Cultural Political 1990’s 7 Saad Aqeel Alzarooni 2009
  • 8. Type of innovation: Incremental Domain: Social/Cultural Saad Aqeel Alzarooni 2009 8
  • 9. Target User Groups Non-governmental organizations Cultural workers and community planners Community based- organizations Academic institutions Saad Aqeel Alzarooni 2009 9
  • 10. How to map? Village Layout Social Mapping Saad Aqeel Alzarooni 2009 10
  • 11. Cognitive Mapping Mind Mapping Saad Aqeel Alzarooni 2009 11
  • 12. (GIS) is a system for creating, storing, analyzing and managing spatial data and associated attributes (Poole, 2003). Saad Aqeel Alzarooni 2009 12
  • 13. Components of Cultural Mapping Tourism & Leisure Artistic & Cultural Activities Social Ethnic Groups Cognitive mapping mapping Mind Geospatial mapping Cultural Industry database Cultural Inheritance Cultural Facilities Population Profile Figure 1. System map of main component of developing cultural map Saad Aqeel Alzarooni 2009 13
  • 14. Identity Mapping Intangible Culture Community Cultural Cultural Cultural Culture Resources Mapping Plan Tangible Culture Resource Mapping Figure 2. Influence diagram of a community cultural plan Saad Aqeel Alzarooni 2009 14
  • 15. Inputs Process Output Environmental Influences Actuators Sensor: Determining objectives Design Manager Identifying resources Designing inventory Identity mapping Resource mapping Cultural map Broad-based research Target-based research feedback Goal: To develop Comparator – Cultural planner community cultural plan Figure 3. Control I/O diagram of cultural mapping Saad Aqeel Alzarooni 2009 15
  • 16. Finalizing the Planning Map Cultural Mapping Synthesis Project Design Implementation Figure 5. Stages of developing a cultural map Saad Aqeel Alzarooni 2009 16
  • 17. One of the advantages for cultural workers is that mapping allows to get a fresh perspective by looking at data from different points of view: cross cultural, public access, concentration, networking. Also, mapping can help cultural workers gain an objective overview of relationships that cut cross disciplines. It can also be used as tool to locate gaps, needs and overlaps in arts and cultural activities in certain areas in local communities. However, mapping can be a demanding process and feasibility is an important consideration. Does the organization has the money, the time and the human resources to see it through? A good question to ask is whether mapping would be the most useful and economical approach. Saad Aqeel Alzarooni 2009 17
  • 18. Proposed cultural mapping for community arts organizations Driving Forces Restraining Forces Getting fresh perspective Time Comprehensive view of cultural resources Community buy-in Locating gaps and assessing needs Cost Locating overlaps Figure 4. Force field diagram of cultural mapping Saad Aqeel Alzarooni 2009 18
  • 19. Value Proposition For community art program planners who want to enrich the cultural landscape in the community. Our product offers the opportunity to develop visual representations of the tangible and intangible benefits of cultural resources. This will be accomplished through a series of mapping techniques focusing on identifying and documenting local cultural resources. Unlike the cultural inventory method, which mainly focuses on quantitative data, our approach combines quantitative and qualitative methodologies which in turn offers a deeper insight into diversity, history and identity. Saad Aqeel Alzarooni 2009 19
  • 20. Documenting Effective cultural cultural resource resources management Community Community empowerment economic development Saad Aqeel Alzarooni 2009 20