The document discusses how Amazon's technology architecture handles millions of operations every day from queries and data pulled from sources. It also discusses how Amazon allows other retailers like Nordstrom and Target to sell products on Amazon's website in addition to their own sites. Finally, it discusses how some associates create smaller sites that use Amazon data and send people to Amazon to complete purchases.
2. Introduction to How Amazon Works
Amazon.com is legendary and, at times,
controversial: The company owns dozens of
planet son e-commerce processes that some
argue should remain in the public domain.
3. AmazonTechnologyy
The data warehouse is roughly divided into three functions:
query, historical data and ETL a primary database function that
pulls data from one source and integrates it into another. The
query servers contain of raw data in 2005 Amazon's
technology architecture handles millions of back-end operations
every day as well as queries from more than half a million third-
party sellers. According to a report released by Oracle after it
helped migrate Amazon's data warehouse to Linux in 2003 and
2004, the central task process looks something like this:
4. Amazon E-commerce
Amazon.com to sell their products in addition to selling them
through their own Web sites. The sales go through Amazon.
com and end up at Nordstrom.com, Land's End.com or Target.
com for processing and order fulfillment. Amazon essentially
leases space to these retailers, who use Amazon.com as a
supplemental outlet for their online sales.
5. Amazon Tools, Marketing and Community
Amazon practically nothing. Some associates create mini
Amazons satellite sites that do new things with Amazon data
and send people to the mothership when they're ready to buy.
Amazon Light, built and maintained by software developer Alan
Taylor, is one of those satellite sites.
6. Lots More Information
When inventors come up with a new device, the first thing they
want to do is patent it. Patents are a government's way of
giving an inventor ownership of his or her creation. For a
certain period of time, patent-holders are allowed to control how
their inventions are used, allowing them to reap the financial
rewards of their work.