1. How McDonald's run their business
in China?
s1180091
Masayoshi Kataoka

2. Contents
●
Introduction
●
McDonald's in China
●
History of McDonald's in China
●
Strategy of McDonald's
●
McDonald's and KFC
●
Select Location of McDonald's
●
Conclusion
●
Reference

3. Introduction
●
Recently, McDonald's make greater inroads
in East Asia more than before.
●
And McDonald's are very popular fast food
shop.
●
So, I interested the work of McDonald's
business what they can sell a lot of fast food
in East Asia.

4. McDonald's in China
●
Today mainland China, still officially
Communist, is home to 800 McDonald's
restaurants.
●
McDonald's in China will increase more
and more why China's population is 1.3
billion people but McDonald's store is
scant in regard to population.

5. History of McDonald's in China
●
In 1978, China embraced the opening-up
and reform policy.
●
In1990, First McDonald's store opened in
China.
●
In 2005, McDonald's opened the drive-
thru outlet behind car owners explode in
China.

6. Strategy of McDonald's
●
McDonald's foods are lower price
production than competitive in China.
●
Thus, Identifies needs and wants of
customer.

7. McDonald's and KFC
●
KFC had already opened in China before
opened McDonald's.
●
There are more than 1900 stores in China.
●
Both McDonald's and KFC are convenient
and cheap therefore each stores are arch
rival in China.

8. Select Location of McDonald's
●
McDonald's has possible to make stores at
not achieving the economic development
place.
●
Because, China's economy grow at an
explosive speed.

9. Conclusion
●
I knew how McDonald's work run their
business in China or East Asia.
●
I understand that McDonald's watch for an
opportunity to move aggressively into
advancing countries.
●
And McDonald's pit oneself against other
fast food company.

10. Reference
●
http://www.msnbc.msn.com/id/26226387/
ns/business-cnbc_tv/t/mcdonalds-has-big-
appetite-china/#.UMAK2tDTw3E
●
http://www.chinadaily.com.cn/business/20
08-09/08/content_7007412.htm
●
http://www.ft.com/intl/cms/s/0/380db252-
a276-11e1-a605-
00144feabdc0.html#axzz2EFepgX3W