McDonald's opened its first restaurant in China in 1990. It now has over 800 locations across China, focusing on large cities and eastern/central parts of the country. McDonald's strategic plan in China emphasizes its core menu, convenience through practices like drive-thrus and 24-hour service, and value options. Food safety is also a key part of McDonald's brand in China, where it conducts regular quality inspections. McDonald's has seen steady growth in China by providing quality, service, and value to customers.