2. 1. INFORMATION RESEARCHER
- Toru Hasegawa
A.How To Design & Write A Basic Brochure
B.
1.The brochure is design to attract attention.
2.Notice in the paragraph above, the words on the left line up
evenly and
the words on the right do not.
3.You control the selectivity of where your brochure is placed
and who gets it.
4.Ask your employees to write the brochure copy. Or, better
yet, ask some of
your better customers to help write it. You may be surprised at
what you get.
5.It's not what the business wants to say, it's what the customer
wants to know.
3. 1. INFORMATION RESEARCHER
- Toru Hasegawa
C.
1．Title is not unimportant. And first reading is title.
2．A long text is eyes get tired and get bored.
3．It is no place where people do not. Because not everyone can
see.
4．Who could see that, so that people can understand.
5．Brochure to see the customer can not understand. Because it is
meaningless.
4. 1. INFORMATION RESEARCHER
- Toru Hasegawa
D.
The first paragraph is under* " function Number One: ".
The second paragraph is under *"*How To Structure Your
Brochure*".
The third paragraph is the second paragraph of "*What are the
strengths of a brochure?*".
The fourth paragraph is under "*How To Talk To Your
Customers In Your Brochure*".
The fifth paragraph is the fifth paragraph of "*Basic Brochure
Design:*".
5. 2. CONTENT ORGANIZER - Sanshiro
Hosokawa
A.Explain the overall idea for designing a technical brochure as
is
mentioned in the article above. (50 words minimum)
The purpose of a brochure is to educate the customer about
the subject of the brochure and encourage that customer to get
in contact with you.
you must write your copy from the customers point of view, not
yours.
It's not what the business wants to say, it's what the customer
wants to know.
6. 2. CONTENT ORGANIZER - Sanshiro
Hosokawa
B. Talk about a brochure that you want to prepare. Explain at
least 10 major points you will include in this brochure of your
choice. What will be the purpose of the brochure?. Write in your
own words.
The pamphlet which I expect is a thing with many pictures.
However, it includes many letters in the latter half. It will be a
pamphlet needed in both person having only little interest and
people who are a lot interested by it.
If anything, I like plain pamphlets. However, I think that I should
put the detailed information on the pamphlet because I do not
bring myself then to have dealings.
7. 2. CONTENT ORGANIZER - Sanshiro
Hosokawa
C. Write five sentences explaining how a company should
approach the design of a technical brochure.
* Ask your employees to write the brochure copy. Or, better yet,
ask some of your better customers to help write it. You may be
surprised at what you get.
* Try to eliminate as many decisions as possible. Always
assume the customer will eventually buy the product or service.
Don't use the words, "if" and "maybe" which invite the
possibility of a negative response from the customer.
* Never ask open-ended questions in a brochure. Make sure
you phrase any questions in such a way that the answer can
only be "YES".
8. 2. CONTENT ORGANIZER - Sanshiro
Hosokawa
* Companies always want to list the many important features of
their products. The problem is that customers could care less
about any feature unless there is a clear benefit to them. A
"feature" is what a product has. A "benefit" is what a product
does. The more the product does, the more attractive
it becomes. "This car has four doors." So what? Compare that
to: "I notice you have three children." "You'll love the
convenience of having four doors when the children are with
you."
* You want your brochure to sound and look professional. You
can accomplish this without using "stiff phrasing" or a formal
tone. To most readers, "professional" is just plain boring. Pick
your best customer and pretend you are speaking only to
him/her. Get a tape recorder and tape a conversation telling
9. 2. CONTENT ORGANIZER - Sanshiro
Hosokawa
D. Write down five sentences explaining how a technical
brochure should be
different from a tourism-related brochure.Write in your own
words.
You must list the important characteristics of the product.
The pamphlet must seem to be conversation of the friend
interval.
An answer must continue doing a question to become YES.
You must tell to get together more precisely briefly.
You must convey all.
10. 3. PLAN DEVELOPER - Satoru
Yoshida
A.
http://www.slideshare.net/bancho1208/week4-4059282
B.
http://www.slideshare.net/bancho1208/week4-2
11. 3. PLAN DEVELOPER - Satoru
Yoshida
C. Write down the definition of 5 major key words that are used
in the concept map.
The computer brochure: This is the keyword.
Two functions: This is word explaining The computer brochure.
Brochure Printing: This is the keyword.
introduces: This is word explaining Brochure Printing.
valurable information: This is word explaining Brochure
Printing.
12. 3. PLAN DEVELOPER - Satoru
Yoshida
D. Write down three major questions that might explain the
major argument
or information in the the article you see above.
1,Do you know a company brochure is important for a
company?
2,Have you written a brochure until now?
3,Do you think the company brochure are two functions?
13. Group G member:
s1170118 Syohei Nakayama
s1170120 Toru Hasegawa
s1170123 Sanshiro Hosokawa
s1170127 Keita Yamaguchi
s1170129 Satoru Yoshida
