s1160028

1. SONY
S1160028 Imura Hayato

2. What is SONY?
• It is an electronic equipment manufacturer,
and it is a manufacturer of electric appliances.
• In AV equipment field, it is the biggest
business in the world.
• It has the business area in six fields.

3. What is SONY?
• The six are an electronics businesses, a game
businesses, a financial businesses, a music
businesses, and are a movie businesses, and
other businesses.
• VAIO, Walkman, and PlayStation have the
brand power that of each is high.

4. About last few years
• Delaying starting of thin-screen TV field.
• PSX and PS3 are inactive and power in the
game business is lost.

5. Foreigner CEO
• It became pioneering example that the
foreigner assumed the position of a top big
enterprise in Japan.
• He is a journalist coming from, and it is
unusual also in the world.

6. Sony United
• There is Sony United of the word in Sony.
• It means the entire group should unite.
• Previous Sony was an analog vertical society
by about five years.

7. Original standard
• Sony has the corporate culture that sticks to
an original standard.
• The mini plug installed in ipod is the one.
• It is a lot because the irrecoverable damage
stuck to it too much.

8. Lithium-ion battery
• It is located in the fourth place in the world in the
lithium-ion battery industry.
• However, Japanese firm begins to be deprived of
the world share.
• It is gaining power of South Korea and China.

9. Digital book
• The leader is put on the market in the
electronic book industry.
• It is expected to become the market of 140
billion yen scale in 2014.
• However, the opinion conflicts with the
publication industry.

10. My opinion
• Sony that covers various fields.
• However, it is all one step now.
• It is a point where it wants you to work hard
that it doesn't become a past big enterprise.