Introduction to Evaluation Question 2 for A2 Media- by Jack Campbell

1. How effective is the combination of your main
product and ancillary text?
By Jack Campbell
Evaluation Question 2

2. Short film
My A2 Short Film recognises the conventions and ideology of crime thrillers, such
as fast paced action, suspense and violence. To achieve this, I use a variety of
effects to create suspense such as the heat effect on Final Cut Pro to show
tension and action translating on the screen.

3. Ancillary texts
My two ancillary texts were:
. Promotional poster for my short film
. Film magazine review DPS

4. Audience feedback
Here are a variety of comments from people in my target audience
age range, 18-25.
I don’t think that the
DPS links well with
the rest of the texts,
but the poster is
especially good as it
clearly links with the
film.
All 3 texts link well
because they all
show the
characters, I like
how the poster and
film both use the
same font.
All 3 texts
demonstrate elements
of the narrative well,
you can tell they are
all produced for the
same promo pack
I like how you used
images from the
short film in your two
ancillary texts, it
shows how they work
in combination.

5. Effectiveness analysed
 I think that the short film is the strongest element of my A2 media
portfolio, although I am also especially proud of my promotional
poster. I think I liked producing the film because I also study English
so I enjoy creative writing, which was producing a script meant I had
to do. I wanted to convey the crime-thriller genre shown in my short
film through the ancillary texts too. This would create both continuity
and a kind of house style which is important and showed that I
followed conventions.
 I needed to consider many things, including:
 Colours used in the texts
 Special effects from the film being translated to my ancillary texts
 Songs I would use in my short film
 Title of my short film and film review magazine and how they can
link together
 Making sure my actors feature in my ancillary texts
 Cinematography, mise-en-scene and editing techniques
 Using media technologies in unique ways to show and produce my
portfolio

6. How my texts work together
Below I will describe and explain
how my texts work together by
pointing out features they share,
explaining how they are
conventional, showing my drafts
(both hand drawn and
computerised) and presenting
my research and planning.