Le slide dell'intervento di Kip Knight intervenuto a Reti in occasione dell'evento "The changing world of disinformation"

1. THE GROWINGTHREAT OF
DISINFORMATION:
ANDWHATTODOABOUTIT

2. SeniorVice President
H&RBlock
KIP
KNIGHT
@KIPKNIGHT

3. 6
 What is ”disinformation” (aka Fake
News)?
 What are some current examples?
 What caused an increase in
disinformation across the globe?
 What dangers does disinformation pose?
 How can you spot disinformation?
 What can we do to stem the rising tide of
disinformation?
QUESTIONS:

4. “Dezinformatsiya”

5. Started by Russians in 1923
”Psychological Warfare”
Examples of Russia campaigns:
• 1980 - US supports apartheid
• 1982 - US would use nuclear
weapons against NATO allies
• 1985 – US invented AIDS

6. Q2
 What is ”disinformation” (aka Fake
News)?
 What are some current examples?
 What caused an increase in
disinformation across the globe?
 What dangers does disinformation pose?
 How can you spot disinformation?
 What can we do to stem the rising tide of
disinformation?

10. Real or Fake News Site?

12. Russia – “We’re Back!”

16. Q3
 What is ”disinformation” (aka Fake
News)?
 What are some current examples?
 What caused an increase in
disinformation across the globe?
 What dangers does disinformation pose?
 How can you spot disinformation?
 What can we do to stem the rising tide of
disinformation?

17. Who Can We Turn To For The Truth?

18. Digitally Connected World
• 3.4 billion internet users (and
growing).
• 500M tweets are sent each day.
• 7 hours of YouTube uploaded
every second
• With 2 billion active users,
Facebook is the largest “country”
in the world.

19. When Your Beliefs Are Challenged?

20. Enter The Modern "Echo Chamber”

21. Social Media Multiplier Effect
October 2015: ISIS
created 1,150
propaganda events
from 35 different
media production
units

22. • 40,000 tweets
originating from
this one app in
a single day!
Example of Multiplier Effect

23. Example of Multiplier Effect
All ”multipliers” are not equal when it comes to amplifying social media messages.

24. Q4
 What is ”disinformation” (aka Fake
News)?
 What are some current examples?
 What caused an increase in
disinformation across the globe?
 What dangers does disinformation
pose?
 How can you spot disinformation?
 What can we do to stem the rising tide of
disinformation?

28. Highly coordinated disinformation campaign:
 Fake screenshots from Twitter on CNN
 Fake LA TV stations, newspapers,websites
 Fake YouTube videos
 Wikipedia page created for the disaster
 Bogus text messages to residents
9/11/14 Columbian Chemical Plant
(Louisiana) Fake Disaster
Dress rehearsal for something
much bigger in the future?

30. Q5
 What is ”disinformation” (aka Fake
News)?
 What are some current examples?
 What caused an increase in
disinformation across the globe?
 What dangers does disinformation pose?
 How can you spot disinformation?
 What can we do to stem the rising tide of
disinformation?

31. 7 TIPS ON
HOW TO
SPOT FAKE
NEWS
THINK LIKE A JOURNALIST!

32. HOW TO
SPOT FAKE
NEWS:
TIP #1 CONSIDER THE SOURCE

33. HOW TO
SPOT FAKE
NEWS:
TIP #2
VERIFY THE SOURCE

34. HOW TO
SPOT FAKE
NEWS:
TIP #3
CHECK THE DATE!

35. HOW TO
SPOT FAKE
NEWS:
TIP #4

36. HOW TO
SPOT FAKE
NEWS:
TIP #5
READ BEYOND THE HEADLINE

37. HOW TO
SPOT FAKE
NEWS:
TIP #6
IS IT A JOKE?

38. HOW TO
SPOT FAKE
NEWS:
TIP #7

41. How Snopes Evaluates A Claim

42. Q6
 What is ”disinformation” (aka Fake
News)?
 What are some current examples?
 What caused an increase in
disinformation across the globe?
 What dangers does disinformation pose?
 How can you spot disinformation?
 What can we do to stem the rising tide
of disinformation?

43. Let’s Start With What Doesn’t Work

44. Partial List of Fake Website (there are 100’s)

45. Ideal: “Catch Them In The Act”

50. Other Ways To Counter Fake News
1) On-going review of web
content (by humans as well as
algorithms) by platform hosts
(such as Facebook)
2) Hold Google more
accountable for Adsense
3) Make it easier for users to flag
offensive content
4) Educate the public on what
”fake news” is and what to do

51. Summary
 Communication revolution underway
 Important interests and values at risk
 Urgent need to educate public
 Need to act on these threats now!