2. Start your day with a smile, and see how fun it is
going around the world and looking the angry
faces of everybody else “… Mafalda
3. Who you are?
• At less you know Two streitness and Two
weekness of your self?
• How do you work under stress?
• Did you wake up with a smile today?
• Do you really know who to work in team?
• Do you think you leadership material?
6. Project Planning Stages
Where do you What do you What else do
want to go? have now? you need?
1 2 ?
General Idea
Description Money
of the Project
Vision Values Knowledge
Target Expertise on
Goal Production
audience
Duration/
Mesurement Partners
Timelimit
MainTask/
Secundary Profits > Cost
Task
8. Market research
• Market research is any organized effort to
gather information about markets or
customers. It is a very important component
of business strategy.
• Market research is a key factor to get
advantage over competitors. Market research
provides important information to identify
and analyze the market need, market size and
competition.
9. 5 steps in the marketing research prosecc:
• Define a problem and research objectives
• Develop the research plan
• Collect the information
• Analyze the information and present the findings
• Make a decision
10. Methodologically, marketing research uses the
following types of research designs:
• questionnaires,
• focus groups,
• in-depth interviews,
• experimental techniques
• observations made at one time or observations occur
over several time-periods
11. Segmentation of market: To divide a market by a strategy
directed at gaining a major portion of sales to a subgroup in a
category, rather than a more limited share of purchases by all
category users.
Examples:
• Gender
• Age
• Price
• Location
• Religion
• Income
• Size of Household
12. Strategy is the direction and scope of an
organisation over the long-term: which
achieves advantage for the organisation
through its configuration of resources within a
challenging environment, to meet the needs
of markets and to fulfil stakeholder
expectations
15. Budgeting
Budget: is a plan that outlines an organization's
financial and operational goals. Budget may be
thought as an action plan.
… helps a business allocate resources, evaluate
performance, and formulate plans.
The basic process of planning a budget involves listing
the business's fixed and variable costs on a monthly
basis and then deciding on an allocation of funds to
reflect the business's goals
17. Budgeting Scale (Tips)
Excel : Estimated Numbers for your Project
Assistance
Sales Subsidies
Incomes Cost of Operation
Extra Incomes Extra Expenses
Sponsorships Discounts
Other incomes Other Cost
Total Incomes Total Cost
Cash Flow
Money estimated
19. Fundrasing
• Fundraising is just what it appears to be - the
raising of funds or money. For a non-profit,
fund raising is often the only way to get the
money to pay for the facilities and programs
that the group wishes to organize. Fundraising
can take many forms, from sales to direct
asking for money to organizing events or
lotteries for which people will pay.
20. Why is Fundraising Important?
• Fundraising can help raise awareness through
newspapers or newsletters, it can help a group
establish an Internet site, and it can help
people that the group is hoping to help. For
example, a women’s shelter will need money
for a shelter space, money for food and board
for abused women, and money for programs
such as education and job training for the
women who visit the center
21. Why do I need to learn about Fundraising?
• Plenty of people assume that fundraising is as
simple as holding bake sales or some other
organizational activity until enough money is
raised
22. Marketing Questions To Ask When
Targeting Fundraising Donors
• Where can I find people who are interested in the issue our non-
profit is furthering?
• What do people interested in our issue read? Where do they go?
What groups do they belong to?
• What sort of person is so likely to be interested in our groups’ issue
that they will be willing to help our non-profit financially?
• What companies in my area have contributed to similar non-profit
groups in the past?
• What sort of fundraising effort would be most likely to draw the
people who are most likely to be interested in out group’s
mandate?
• Are there government agencies or philanthropic agencies that tend
to give money for causes that are similar to our group’s mandate?
23. What Do Donors Want To Hear From
You?
• To assuage a fear
• To make a contribution:
• Tax deductions
• A chance to win
• Emotional benefit
• Immortality
• Products
24. How To Find The Best Ones for Your
Non-Profit
• There are a few things that separate a good
fundraising idea from a bad one:
• Cost of getting going should be what you can
afford to spend
• Good use of resources and talents
• You have enough people power - or can get
enough for it
32. Grants application and proposal
creation
Individuals
Students
Youth organizations
Community groups
Recreation clubs and organizations
Local Government
Not-for-profit organizations
Schools
33. Grants application and proposal
creation
Where can I find out what grants are available?
- Internet
- Newspapers
How do I apply for a grant?
Different requirements for each application.
Grant guidelines
Evidence that you or your organization can do what it
proposes.
40. Selling
Sell: A transaction between the seller and the
prospective buyer or buyers.
Different Types of Sell:
•High-pressure selling •No-pressure selling
•Persuasive selling •Targeted selling
…art of persuading the consumer that buying
the product or service will benefit him or her
41. Key words for Selling
• Communicating the benefits of your product or
service to the consumer
• Communication avility/ Be direct
• The messeage need to be easy and simple to
remember
• Ask How is he/she
• consumer need to be convinced that he or she
will personally experience the benefits of your
service/product
