A look at the AVIN a unique code similar to the ISBN but for wine. By using this code you can ensure that all your wine data is correct and up to date.

1. AVIN, An ISBN for Wine
In 2008 a small company called Adegga set out to make sure that their
wine data would be clean and useful. What they didn’t know is that they
were putting in place the foundation of a idea that could change the
wine world forever.
Let us tell you the story

2. Adegga.com
• Founded in 2007
• Andre Ribeirinho, Emídio Santos, Andre Cid
• Lisbon, Portugal
• The idea to learn about and discover wine
• But they needed a place to do it.
• So they built a social tasting note site - a place to share their
experiences

3. Adegga creates the AVIN
• When Adegga started building their social tasting note site, they new
they had a problem when it came to keeping the wine data clean.
• Looking around the world they found many solutions in industries
where data cleanliness was required.
• After a long search they settled on creating system that would work
similar to the ISBN system that is used in book industry today
• This system now has it’s own life....but first a bit about it’s muse

4. ISBN - International Standard Book Numbering
In 1965, W. H. Smith (the largest single book retailer in Great Britain) announced its
plans to move to a computerized warehouse in 1967 and wanted a standard
numbering system for books it carried. They hired consultants to work on behalf of their
interest, the British Publishers Association's Distribution and Methods Committee and
other experts in the U.K. book trade. They devised the Standard Book Numbering
(SBN) system in 1966 and it was implemented in 1967.
International Standard Book Number (ISBN) was approved as an ISO standard in 1970,
and became ISO 2108.
That original standard has been revised as book and book-like content appeared in new
forms of media, but the basic structure of the ISBN as defined in that standard has not
changed and is in use today in almost 150 countries.

5. ISBN - International Standard Book Numbering
At the same time, the International Organization for Standardization (ISO) Technical
Committee on Documentation (TC 46) set up a working party to investigate the possibility
of adapting the British SBN for international use. A meeting was held in London in 1968
with representatives from Denmark, France, Germany, Eire, the Netherlands, Norway, the
United Kingdom, the United States of America, and an observer from UNESCO. A report
of the meeting was circulated to all ISO member countries. Comments on this report and
subsequent proposals were considered at meetings of the working party held in Berlin
and Stockholm in 1969. As a result of the thinking at all of these meetings, the
International Standard Book Number (ISBN) was approved as an ISO standard in 1970,
and became ISO 2108.
That original standard has been revised as book and book-like content appeared in new
forms of media, but the basic structure of the ISBN as defined in that standard has not
changed and is in use today in almost 150 countries.

6. So what exactly is the ISBN?
• A unique 12 digit number + 1 “check digit” for every book
• A new ISBN is assigned to each edition of a book.

7. How did the ISBN change the book industry?
• ISBNs’ have allowed anyone to easily find information about a book
simply by looking up the number
• ISBN have allowed the book trade to exchange information efficiently
while reducing errors within publishing houses and businesses.
• Every ISBN is forever linked with a particular book and edition
• Each ISBN is linked to a standard data set: DO we know what this is?

8. So how does the AVIN match up?
ISBN AVIN
• A unique 12 digit number + 1 “check digit” for • Each AVIN has 12 digits + 1 check-digit
every book
• A unique number of each wine and vintage
• A new ISBN is assigned to each edition of a book.
• An AVIN is assigned to each vintage of a wine.
• ISBNs’ have allowed anyone to easily find
• The AVIN is helping people easily find
information about a book simply by looking up
information about a wine.
the number
• The AVIN is working to help the wine trade
• ISBN have allowed the book trade to exchange
exchange information efficiently while reducing
information efficiently while reducing errors
errors.
within publishing houses and businesses.
• Every AVIN is forever linked with a particular
• Every ISBN is forever linked with a particular book
wine and vintage
and edition
• The AVIN is linked to a particular Data Set
• Each ISBN is linked to a standard data set:
• What’s different?
• The AVIN is ready to be used online and offline!

9. Unique challenges
• Wine information is spread globally
• Why not an UPC or Barcode
• Wine information is prone to errors
• Global Adoption

10. Wine information is spread globally
The AVIN aims to be a unique
database that is accessible to anyone
via an API. The more people use the
AVIN, the more is becomes
useful.When a producer in Australia
enters their wines, they are giving that
information to everyone.

11. Why not an UPC or Barcode
The AVIN is unique for each vintage.
That is not always true for UPCs.
Each AVIN as 13 digits including a
check-digit making it fully compatible
with barcode scanners and UPC
numbers.
UPC’s are created often at a store level

12. Wine information is prone to errors
Contrary to the ISBN, the AVIN has no
information about the wine encoded.
This is because wine information is
prone to errors. To be able to create a
unique AVIN that wouldn’t change we
had to create a dumb number.

13. Global Adoption
Without a large scale adoption there is
no way to make this ubiquitous with
wine. Fortunately Rome wasn’t built in
a day and we’re persistent!
Everyday we are getting requests from
wineries for an AVIN for their wines.
The secret is they can do it
themselves!

14. So what’s next?
How do we work to build this global idea?

15. Partners and Early Adopters
• Wineries
• Retailers
• Events/Competitions
• Bloggers/Journalists

16. Wineries
Wineries by adopting the AVIN are
taking control of the their wine data.
They can “lock in” their information on
a per wine basis to assure correct
information.
Early Adopters: Quevedo, Cortes de Cima,
O’Vineyards, TEJO wine region, Esporão, Gentilini,

17. Retailer
Be the first and create a buzz. You can
print the AVIN on all your price tags
with a “Google This:” before it. Show
your customers your innovation.
Also work with Adegga to have your
shop show up when people search for
your wines.

18. Events/Competitions
Wine Competitions are the perfect
place to implement the AVIN. Using
the AVIN’s API link all awards to any
wines unique number. Give the
entrants a reason to enter your
competition by ensuring their wines
will be found.
Events can create interactive catalogs

19. Bloggers and Journalists
People who write about wine have to
deal with misspellings, incorrect data,
and confusion when it comes to
reading labels. Writers can give wines
AVIN’s if they don’t already have
them. Articles that are tagged with the
AVIN will be found when searching for
wines.

20. So what does it cost?
This is a big idea, what does it take to make it happen for my wines?

21. It’s FREE
The AVIN will help everyone in the
wine world, and needs to remain free
for now. By the end of 2010 the
independent database will be set up
on a neutral server, and will be
curated by a board of advisors.

22. How will we pay for this?
Models for revenue include:
• Fees for implementation
• Donations
• Eventual per wine fees
• Region based licensing

23. How can you get involved?
Are you interested in this? It’s simple to get involved

24. If your a winery
Send us an email: info@AVIN.cc and
we’ll get you an AVIN for all of your
wines.
Print the AVIN on your wine bottles
Tell people that you are an early
adopter
Use it on your website

25. If your a retailer
Send us an email: info@AVIN.cc and
we’ll get you an AVIN for all of your
wines.
Ask us about how you can implement
an AVIN checkout system, rather than
an UPC system
Use Adegga to showcase the wines

26. If you have a Competition or Event
Send us an email: info@AVIN.cc and
we’ll get you an AVIN for all of your
wines.
Look at the new Events @ Adegga for
how you can have an online interactive
catalog for your wines.
Add your award to the AVIN dataset,

27. If you are Bloggers or Journalists
Begin by entering your wines into the
Adegga database.
Tag all your articles with the AVIN’s of
wines you talk about.
Talk about us! We’re free for
interviews.

28. What do we look like?

29. Contact us
info@avin.cc
We’re excited to hear from you!