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Don't Sell. Build Loyalty.
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Private & confidential@
ryanghall Don’t Sell. Build Loyalty
2.
Loyalty?
3.
About Me Private &
confidential@ ryanghall
4.
5.
6.
7.
8.
Erm … No.
9.
10.
11.
! nice agency
12.
?
13.
How? Private & confidential@
ryanghall
14.
It’s about becoming
a trusted partner. Private & confidential@ ryanghall
15.
It’s not about
trickery. It’s about honesty Private & confidential@ ryanghall
16.
It’s about shifting
the mindset from pushing for sale to adding value. Private & confidential@ ryanghall
17.
We want to
come and tell you about our services. “ ” Private & confidential@ ryanghall
18.
We would like
to talk to you about the challenges you face and see if we can help. “ ”Private & confidential@ ryanghall
19.
Support the client
by helping to educate them. Private & confidential@ ryanghall
20.
Staying consistent and constant,
whether there is work or not. Private & confidential@ ryanghall
21.
Sharing the risk
and understanding what is needed to make the client successful. Private & confidential@ ryanghall
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what you do and
let it show. Private & confidential@ ryanghall
23.
It’s the secret
sauce for building accounts rather than selling projects. Private & confidential@ ryanghall
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The Manifesto Private &
confidential@ ryanghall
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Empathy. 1. Private & confidential@
ryanghall
26.
Sophisticated qualification criteria. 2. Private &
confidential@ ryanghall
27.
Be passionate, be likeable
and listen. 3. Private & confidential@ ryanghall
28.
Be specific in every
way. 4. Private & confidential@ ryanghall
29.
Start small and
earn trust on smaller projects. 5. Private & confidential@ ryanghall
30.
Offer your most
valuable resource. Time. 6. Private & confidential@ ryanghall
31.
Acknowledging resistance. 7. Private &
confidential@ ryanghall
32.
Provide advice and honest
counsel. 8. Private & confidential@ ryanghall
33.
The 80/20 rule. 9. Private
& confidential@ ryanghall
34.
You don’t need
this job. 10. Private & confidential@ ryanghall
35.
The Effect. Private &
confidential@ ryanghall
36.
Shift your mindset. Private
& confidential@ ryanghall
37.
Stick to the
manifesto. Private & confidential@ ryanghall
38.
Embrace better selling. Private
& confidential@ ryanghall
39.
Accept this is
a long- term sale approach. Private & confidential@ ryanghall
40.
Longer term relationships. Private
& confidential@ ryanghall
41.
It means achieving
success by comfortably grow revenue in a stable way. Private & confidential@ ryanghall
42.
Thanks for listening. Any
questions? @ryanghall
43.
Give Your Competitors
Some Credit (Sort Of) nice
44.
! ! ! ! it’s about being
a partner ! ! ! nice
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