1. Task 1
Ryan Goldsmith

3. •
In this advertisement IRN-BRU have chosen to go for a comical approach. This advert will not
be aimed at children of a young age because the majority wouldn’t understand the joke that
is being made so would not have the desired effect. This advert would appeal to adults and
would possibly influence them to buy into the brand which obviously is the aim of the
company. They have chosen to predominantly use the colours which are associated with IRNBRU ( blue and orange). These colours work well with each other because they contrast well
and make the text easy to read which is ideal for a poster like this as you don’t want it to take
long to get your point across to the public as they might not have time to stop and read
through all of the information on it if there is a large amount of copy. The side by side nature
of the poster is an unusual layout and one that is not often seen in the world of
advertisement. I feel that it works well in this context though since you will first see the
image and then read the accompanying text after and the joke will become clear. Another
thing that they have done is include an image of the product itself onto the poster which
obviously shows people the appearance of the can and the product which they are
advertising. They also display the web address at the bottom so if people want to find out
further information, place orders etc. they know where to go. The font that has been used
looks as if it has been hand written, this helps to add to the relaxed feel of the advert and
also gives the impression that this has been hand written by the people within the image.
The font choice, product image and web address inclusion are featured on the entire series of
these type of advertisements that were made.

5. •
Again with this advertisement IrnBru have chosen to go down the more comedic route which
could sometimes be called unprofessional in some ways, however I feel that with the nature
of the product and the company the nature of advert is justified and works well. Similar to
the previous one IrnBru have chosen to go for the minimalistic approach when it comes to
the amount of information displayed. This gives the information time to get into the viewers
head which essentially is one of the main aims of posters. The black and white image works
well with the accompanying text since not only is the woman in the image of an escalated
age but the image looks as if it is from an entirely different era. I think this adds to the
comedic value of the thing as a whole because the quote is out of character for the time of
the image and it makes it funny to think of someone like that to say such a thing. Again IrnBru
have chosen to use their recognized colour scheme of blue and orange.

7. •
This third advertisement is still in keeping with the light hearted nature of the company and
their approach to their previous product adverts. This particular advert was used in order to
show off their sugar free version of their original soft drink, they have chosen an approach
that I can’t remember seeing anywhere else for a product, the use of a spot the difference
with the advert as well as being of a comical nature it also interacts with the viewer and
makes them look right the way through the image and makes them take the whole thing in
and take notice of what it is trying to show, which is that there is only one difference with the
sugar free version and that is that it contains no sugar but still maintains the same taste that
people have become accustomed to with the brand. They have composed the advert with a
title saying “spot the difference” then two images underneath and beneath those there is a
statement which is written using the IRN-BRU colours accompanied by an image of the sugar
free product to enable people to see what it looks like. I think that this advert works well
because it stands apart from the rest and makes the brand more recognizable against other
rival brands. This advert has a similar type of age range to the rest of the adverts and even
though it is a diet version of a soft drink which can often be aimed at females IRN-BRU have
not gone down that path and they have stayed true to what they have been known for for so
long and not discriminating or targeting any gender more than the other

9. •
This advert is completely different to the previous ones. The layout of this one differs
dramatically from the ones prior to this as this one is not split in two and does not contain a
quote or comical anecdote, rather this one has been produced for the summer months and is
aiming to encourage people to drink more IrnBru when it is warmer. The colours of the image
are consistent with the brand which helps to make the advert recognizable and apparent that
that’s who it is for. The nature of the image used gives you the sense that it is warm and
makes you feel happy. The text is laid out in the centre of the advert and is quite large, this
helps to make it the focal point of the advert and adds to the effect of the copy and the
advert as a whole. The audience for this type of advert could be anyone as there are no
specific aspects of it that would make you think that it made one gender or age range a
priority with their advertising techniques. The words “great taste” have been done in a larger
font than the rest of the copy, this is an attempt to accentuate their thoughts about their
product and what they want people to think about and help to reinforce the positive
reputation that the company has.

10. IRN-BRU 32 packaging
The text at the top of the can saying
“new bigger can” is used to show the
USP (unique selling point) of this
particular product in an attempt to make
more people buy into the brand and the
new drink IRN-BRU 32.
The words “IRN-BRU” have actually
been printed landscape rather than
portrait, this may be to set it apart
from the rest of the copy on the can
and make it stand out, this may also
be why it has been done in silver
rather than orange like the rest of the
text.
The colour scheme of the entire can is
consistent with the colours associated
with the IRN-BRU brand and therefore
makes it instantly recognizable if you
were to see it on the shelf in a shop.
The colours are eye catching and work
well with each other due to the
contrasting nature of the two. This
type of bright vibrant product will
often help entice people into buying
the drink or at the very having a
further look at it to see what has
caught their eye.
As a whole, the name IRN-BRU 32 works
very well. This I feel is because of the
rhyming nature of the words and this helps
to ensure that it is catchy and stays in
peoples minds therefore subliminally
making people think about the product and
making it so they chose this particular
product over the others that are available.
This small piece of text at the bottom has
again been used to reinforce the idea that
IRN-BRU possesses this great taste which
separates it from other competitors. This is a
good technique as it will often be the last
thing that you notice on the can making it
the last thing you think about.

11. Lucozade sport

12. •
This Lucozade sport advertisement uses lots of different techniques to help draw peoples attention and to
get them start or continue to buy their products. One of these is the use of a well known sports
personality (Gareth Bale) to endorse their product. This gives people the idea that he uses it and therefore
will make you think if I drink this It must be good for you or for those who want to emulate their favorite
sports stars this may be another way of doing so. The use of the hash tag “IBELIEVE” is one thing that has
been used for a number of reasons, one of which is to try and reach out and grab the attention of the
young people of the day with the use of Twitter. The hash tag will also help to spread awareness of the
product through the medium of Twitter which will obviously be a good thing for the company as this will
help to increase sales figures and at no extra cost to the company as this is additional advertising which
hasn’t had to be produced and distributed it simply just gets spread around by people that like the
product or reference it. They have used the colours which are associated with the Lucozade sport brand so
is therefore recognizable as such. I feel like this advert is aimed at more of a male audience from young
adults to people in their thirties who obviously enjoy and take part in sport regularly. The text at the top
has been separated into two separate parts one says “hydrates + fuels you” and the other says “better
than water” this is done to add emphasis where they feel is necessary because claiming that something
which is better than water is a large statement to make and will in turn make people think highly of the
product and want to buy into it. They have also included the web address of the company at the base of
the advert which says that you can see the science behind the product which obviously shows their
confidence in the product that they are selling and showing that they have sufficient evidence to back up
their claims. I feel that this type of thing helps to give you faith in the brand and perhaps this approach
should be adopted by other companies too. Ion the bottom left hand corner there is a small bit which says
“Lucozade” then underneath it it says “YES” this is a positive word and is yet another attempt to further
enforce the ideal that this drink will dive you and make you better. Also in the bottom right there is an
image of the product itself which allows you to see the product in full view.

13. Monster Energy

14. •
This Monster advert has kept things very simple with only a couple of main elements to the
poster. On of which is the product itself which boasts a very recognizable and individual style
which helps to separate it form other energy drinks like it. The black and green colour
scheme is one that has become associated with the entire brand of monster and is the
dominant choice of colours for any other advertisements regarding the product, e.g. on cars
and stickers etc. even though there are other variations of the product which use different
colours to these. One of the main things that you notice about this advert is the M on the
monster can and this is made of three different lines which when put together form an M,
these lines actually each represent the number 6 in another language and when put together
form the number 666 also known by many as the number of the beast which goes hand in
hand with the name of the company “Monster”. Another thing which is very apparent in this
advert is the woman in the background , this gives of the impression that this product is
aimed predominantly at the male gender and also I feel like it is aimed at young adults and
people in their twenties.

15. Powerade Zero

16. •
This advert for Powerade Zero has done similar to the Lucozade Sport and used a famous
athlete to promote their product and in this case it is Jessica Ennis from the Great British
Olympic team. She is a very successful athlete and is a positive role model for young people,
this is good when it comes to advertisements as she will be someone that people look up to
and aspire to emulate in the future. The fact that they have chosen to use a female for this
product is consistent with a lot of drinks companies where they will often aim a diet or light
version of a drink at the female gender more than the male gender. This poster gives you a
picture of the product itself so you know what it looks like and obviously just helps to
showcase what they are promoting and trying to sell to you. This drink is very focused on the
fitness side of things and things like “Sweat out. Zero in.” make that abundantly clear, this is
why I think that this is aimed at those people that take their fitness and exercise very
seriously. They use a colour scheme which works well together as they are all good
contrasting colours with the black background and help to make the text and images jump off
the page. The blue in the advert is a colour which is widely associated with the Powerade
brand. They have the Team GB logo in the bottom left corner which further shows their
involvement with the team. Jessica Ennis looks as though she has been working hard in the
image as she is perspiring quite profusely which indicates this, this would lead you to believe
that she would be having a Powerade Zero to aid her, it also goes hand in hand with the afor
mentioned statement “Sweat out. Zero in”.

17. Rockstar

18. •
This Rockstar poster has gone the way of keeping things simple and focused solely on the
product itself. This is done by having a large image of the cans of Rockstar in the foreground
of the poster with “Rockstar energy drink” underneath it. This helps to draw your attention to
the product and obviously the brand name. I think it is a good thing that they have chosen to
display a variety of their products. This will help to appeal to a larger market with the
introduction of more flavors and colours etc. I think that the target audience for Rockstar
would be predominantly male because of the masculine feel that the patterns and colours
used give off and also they would be of a similar age to the rest of the other energy drinks,
young adults to people aged up to around thirty. The pattern on the background seems to be
consistent with the feel of the product itself and has a skater feel and an urban underlying
feel also. The unique and instantly noticeable thing about Rockstar is the use of a star for the
‘A’, this helps to give the brand a certain identity. The poster has minimal copy on it which
allows no focus to be taken away from the product that they are advertising and allows you
to take in all of the available information in a single look so that the image stays with you in
your mind.

19. Red Bull
The first thing that you notice when
you look at the can of Red Bull is
the name. it has been centered on
the can and in a portrait fashion
rather than the IRN-BRU which had
their name landscape. This makes it
so that you read the name when it
is stood up on shelves and other
advertisement mediums.
There are other little bits of
information on the can
describing the drink, this is to
give you an idea of the unique
taste that the Red Bull product
has.
Another thing about the design of the
can is the colour scheme that they
have chosen, it uses colours that are
known worldwide as the colours of
Red Bull and are instantly recognizable
as just that. The can is often a long a
slender thing apposed to most other
cans which will often be quite bulky.
All of the text that they want to
emphasize is written in capital
letters to help catch your eye. The
image of the two bulls charging in
the centre gives the sense of there
being energy and power which are
two vital components to any good
energy drink and is obviously what
people are looking for when they
have one.