2. What is Topshop?
The British fashion retailer is known for everything chic and street. The
popular brand appeals to women between the ages of 18-30. Topshop
has around 500 stores across 37 countries.
3. Big Idea
• Brand Awareness
• Increase online traffic
• Increase online sales
• Encourage customers to engage
in community outreach with use
of our hashtag #BETIMELESS
4. #BETIMELESS
Many people view Topshop as a company that create timeless pieces of
fashion. We would also like to use the brand to encourage our target
market to give back to their community. The company’s many
charitable events shows that an act of kindness is something that is
always appreciated and it never grows old. To engage the target
audience with the company, we will the hashtag #BETIMELESS on
various social accounts such as Twitter, Facebook, and Instagram.
5. Tools and Tactics
SEO
Focus Keywords/Meta Keywords:
• Topshop
• Fashion
• Streetwear
• #BETIMELESS
Inbound Marketing
• Use a personal blog to reach
potential customers.
• Use landing pages on company
website
8. Tools and Tactics
• A pre-assessment and post
assessment will be taken to
measure success of the
campaign
• Track data from webpages
• Analyze traffic on all social
networks
9. Budget
Pay-Per-Click
• $400/day x 31days x
2months=$24,800
Twitter Contest
• $1,000/week for a month
• 4weeks x $1,000=$4,0000
• Website/Blog Remodel
• $10,000
#BETIMELESS Youtube Viral Video
• $50,000
TV Commercial
• $350,000
Beyonce as Spokesperson
• $500,000
$1Million
estimation
10. Summary
Increase
Brand Awareness with the use of
#BETIMELESS
Online traffic and sales
Effective Inbound Marketing
