4. He went to college like everyone does
But ever since that he had a dream…
5. In university…
He had been key member of student union
He had received 1st grade scholarship
His graduation dissertation was ranked as top of the year
6. He found that…
Water + Sugar + Fizz (put it into a can) = Costs less than
10 cents, but COCA-COLA can charge you 2CNY.
Cheap fabric (the cheapest) make pants using a 100 year
old design = production cost 50CNY, but LEVI’S can
charge you 800CNY…
Break a human being down to the smallest components –
atoms. Take that stuff to the commodity market and try
sell it – you might get $2, INSTEAD REASSEMBLE THE
PERSON – call him TIGER WOODS and ask for an annual
salary of MORE THAN $80,000,000.
10. In the year of 1999, he, among 3000 applicants, was
recruited by a UK based top chemical company -
BOC(British Oxygen Company) GASES as MARKETING
TRAINEE.
11. Later on, he was assigned as Commercial Officer in
Commercial Department of BOC
Tele-marketing
• Generating Sales Leads
• Coordination with Sales Team
Business Contracting
• Localization
• Operationalize for Sales Team
Marketing Intelligence
• Partner Research
• Competitive Update
• CRM System Architecture
12. In 2001, he started his real MARKETING career in
GSK(GlaxoSmithKline) China Rx as a Marketing Service
Executive.
13. Tele-marketing
• Generating Sales Leads
• Coordination with Sales Team
Business Contracting
• Localization
• Operationalize for Sales Team
Marketing Intelligence
• Partner Research
• Competitive Update
• CRM System Architecture
14. In 2003, he became a member of SONY China. As a
product marketing manager, he was responsible for Micro
HIFI System in Home Audio Department, then extended
to the whole home audio product family.
16. Loving sea and branding, Ryan moved to Xiamen and
started to work at DELL China in 2005 as a Brand
Marketing Manager.
17. In his 4 years Dell time, Ryan has been looking after all
client products, serving PUB(Gov+Edu+HC) segment.
Product Management Market Development Sales Support
• New Product Launch • Vertical Development • Training & Coaching
• Demand Supply • Large Deal Management • Floor Excitement/Incentive
• Product Maintenance • Marketing Communication • Sales Review/Interlock
• Competition Management • ISV/Partner Development • Funding Management(Intel/MS)
• Promotion • Demand Generation
• Marketing Planning
19. Ryan is good at several areas from which you can easily
distinguish him from the rest…
Creativity with Passion
Responsible with Efficiency
Flexibility w/o Compromise
Strategic Thinking w/o Losing Details
