1. Special OlympicsBe a fan Social Media for 2010 Special Olympics USA National Games Prepared for SOI Staff July 14, 2010

2. Welcome! Our categories for today are… Twitter and Facebook Overview Special Olympics Guidelines Using Social Media to Promote the 2010 Special Olympics USA National Games Tools and Resources

3. Today’s Goal Social Media is an immersive world. You will not learn it in one day. What I challenge you to do today is simply this: Pick one thingthat you want to learn, improve upon, or do to share messaging about the 2010 US Games and do only that during these Games.

4. Teach me to fish…

5. Talk the talk Tweet: The result of posting to Twitter RT: The result of reposting someone else’s tweet @ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”) DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”) Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog). For these Games we’re using #2010SONG – so put that in ALL your tweets! Twitterverse: Akin to the Blogosphere, but for Twitter

7. Sign up at Twitter.com with your desired “handle.” It is important to consider branding when choosing a Twitter name – many people use the following:

8. FirstLastName ex) @JohnSmith

9. Product/Brand/Organization ex) @JCPenney

10. Issue related ex) @EndTheWord

11. Insert profile picture, background photo, a URL and short bio into profile.

13. What does all that look like?

14. Does Privacy Still Exist?

15. Hey, I know this! Pages and Profiles

16. Just the facts please So why is Facebook so important? More than 400 million active users 50% of active users log on to Facebook in any given day Average user spends more than 55 minutes per day on Facebook More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3 million active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans More than 250 applications have more than one million monthly active users There are more than 100 million active users currently accessing Facebook through their mobile devices

18. Respect your network

19. Don’t just promote, provide value

20. Give credit where credit is due

21. Use the @ key to “tag” your friends or pages you want to link to.

23. The Organizational Guidelines Here are 10 social media guidelines that employees should follow whenever engaging online and talking about Special Olympics.* 1. Be Transparent. State that you work for Special Olympics. Use your real name; be clear about your role. If you have a vested interest in what you are discussing, be the first to say so. 2. Do not Deceive. Never misrepresent yourself, your identity, or present information about Special Olympics in a false or misleading way. If you make a statement, be prepared to substantiate it with a documented source. 3. Be Relevant. Your posts should add value to an ongoing conversation. Comments should be respectful of others. Please, no spam and no remarks that are off-topic or offensive. 4. Be Polite. Use common sense and common courtesy. Ask your co-worker if it’s okay to post about a conversation from a meeting. Make sure your efforts to be transparent don't violate any privacy, confidentiality, or legal guidelines. 5. Be the Expert. Stick to your area of expertise and do feel free to provide unique, individual perspectives on non-confidential activities at Special Olympics. Do not speculate in areas of which you are not “in the know.” It’s okay to say, “I don’t know, but I can help you find the answer.” 6. Be Respectful. When disagreeing with others' opinions, keep it appropriate and polite. If you find yourself in a situation online that looks as if it’s becoming antagonistic, do not get overly defensive and do not disengage from the conversation abruptly. Either ask your immediate supervisor for advice on how to disengage, or disengage in a way that does not damage Special Olympics brand, image or message. 7. Do not Gossip. If you want to write about other organizations that do similar work to Special Olympics, be sure you behave diplomatically, know the facts, and have appropriate permissions. 8. Don’t play Lawyer. Never comment on anything related to legal matters, litigation, or any parties Special Olympics may be in litigation with. 9. Avoid Crisis. Do not engage in a conversation about Special Olympics when the topic being discussed may be considered a crisis communications situation. Even anonymous comments may be traced back to your or Special Olympics’ IP address. Refer any social media activity around crisis communications topics to your immediate supervisor, the Marketing and Development department or the Legal Department. 10. Be Smart. Protect yourself, your privacy, and Special Olympics’ confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully. Google has a long memory. * These guidelines are in draft form only. As of July 14, 2010, they have not yet been approved by SOI’s Legal Department.

24. Show me the stuff! Special Olympics athletes from around the U.S. are landing today at Duncan Aviation in Lincoln, Nebraska as part of the Cessna Airlift for the 2010 Special Olympics US National Games. http://www.airlift.cessna.com/ There are 30 different aquatics events happening at @2010SONG. Lots of swimming taking place in Nebraska! #2010SONG http://j.mp/9E1jv3 Watch the 2010 Special Olympics US National Games Opening Ceremonies live via webcast at www.2010specialolympics.org. Check out a great story about a father-daughter unified pair competing in Bocce at the National Games. #2010SONG http://j.mp/9uj1dp Throughout the week, athletes at the @Special Olympics 2010 USA National Games Nebraska are receiving free health screenings & health information thanks to the Healthy Athletes program! http://www.specialolympics.org/2010-USA-National-Games-Healthy-Athletes.aspx Day two of @2010SONG & lots of events going on! Almost 400 athletes competing in track & field – good luck! #2010SONG http://j.mp/9nNzQO Let the Games begin! 179 athletes from 36 Special Olympics’ programs will compete in Golf. Best of luck! #SONG2010 http://j.mp/cBdb25 All week, youth leaders have participated in the National Youth Activation Summit and now they’re ready to activate other youth and effect social change. The future of Special Olympics is in their hands! http://www.2010specialolympics.org/page13239.asp What an amazing way to end a fabulous week of sports, inclusion and unity! Fantastic Closing Ceremony! #2010SONG http://j.mp/9gbmrc Find a full complement of copy and paste text and URLs for easy sharing here: https://specialolympicsorg-2.sharepoint.microsoftonline.com/marketingdevelopment/Shared%20Documents/Social%20Media/Social%20Media%20for%20Special%20Olympics%20National%20Games.docx

25. Where can I follow the Games? SOI National Games Homepage: http://www.specialolympics.org/2010-USA-National-Games-Overview.aspx National Games Videos, Photos & Stories: http://www.specialolympics.org/2010-Special-Olympics-USA-National-Games-News.aspx 2010 SONG Games Website http://www.2010specialolympics.org National Education Conference Website: http://coe.unomaha.edu/sonec/ Social Media: http://www.facebook.com/SpecialOlympics http://www.facebook.com/2010SpecialOlympics http://twitter.com/specialolympics http://twitter.com/2010SONG http://www.youtube.com/2010SONG

26. What can I do on the ground? So you’re going to Nebraska! Congrats! You will have a front row see to all the inspiration and amazement of a Special Olympics Games event! BUT…. How do you plan to transcend your experienceto your friends, family, colleagues and others who aren’t as lucky as you in getting to go to the Games?

27. You need the tools! Smart phones Laptops Photo & Video Devices

28. Get Mobile! Download the smart phone app in your mobile browser at www.facebook.com Activate your mobile phone in your account settings to upload status updates, photos and videos via SMS text and MMS messages.

29. Get Mobile! Download a smart phone Twitter app like Uber Twitter on your mobile browser at www.ubertwitter.com to post tweets, upload photos and share links. Set your Twitter profile to connect to your mobile device so you can SMS text updates from your phone to ‘40404’ by clicking on ‘SETTINGS’ on the top right of the screen, then ‘MOBILE’ under your handle name. Don’t forget to follow @SpecialOlympicsand @2010SONG and remember to use the hashtag when tweeting!!! #2010SONG

30. Put your device to work for you! Smart Phones It’s easier than ever to share pictures with your Smart Phone devices. Use your phone’s camera capability and if you’ve downloaded Facebook or Twitter apps to your phone, you can share those photos directly to your profile. Imagine you are at an award ceremony and the gold medal winner is from your home state. You grab your phone, snap a picture and upload it right to Twitter so it looks something like this:

31. Put your device to work for you! Laptops Sitting in the airport bored? Enjoying a morning cup of coffee and muffin in the hotel lobby? Pop open your Facebook or Twitter profile and post about why you’re on the road (hint: to be inspired by our athletes and help share the inspiration with your friends). Be sure to include a link to where your contacts can learn more – like www.2010specialolympics.org Visit one of our web pages that has a cool photo slideshow, video or story. Find the new “Share” button on our website and post it right to your personal social media profile!

32. Put your device to work for you! Photo & Video Devices Photo and video sharing has never been easier with cameras that easily integrate with your laptop and even upload directly to social media sites! Most digital cameras and all Flip Cameras come with software that automatically installs on your computer. Use it and let it work for you! You can easily capture video and put it together into a short movie with Flip Cams and their Flip Share software by doing nothing more than plugging the camera into a USB port. Once you have a movie to share, just find the share box and upload it right to Facebook, You Tube, or MySpace. Need to share it somewhere else? Just choose “other” and the Flip Cam will save a smaller compressed version of the video to your desktop for easy uploading later!

33. Be Fearless!

34. And, we’re off! Time to get started!

35. Ask and you shall receive… QUESTIONS?

36. Don’t Reinvent the Wheel! Some Recommended Resources Beth Kanter/Beth’s Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change: http://beth.typepad.com/ Mashable Guidebooks: As one of the leading blogs in the world on social media, Mashable has a dedicated guidebooks on how to use Twitter and Facebook from signing up to becoming a leader in social media – its all there! http://mashable.com/guidebook/ Full List of Copy and Paste Social Media Posts for 2010 Special Olympics USA National Games on My SOI or on Slideshare Top 10 Quick Tips for using Social Media for Special Olympics Staff on My SOI or on Slideshare 2010 Games Social Media Cheat Sheet on My SOI or on Slideshare Today’s Presentation on My SOI or on Slideshare

37. Contact Ryan Ryan Eades Manager, Online Brand Communications Special Olympics International Phone: 202-824-0292 Email: reades@specialolympics.org Twitter: @ryan2499 Skype:ryan2499 Linkedin: www.linkedin.com/in/ryaneades