1. MARKETING CSEC SYLLABUS 2008 SECTION 6

2. WHAT IS A MARKET? THE MARKET SELLER MONEY/PRICE BUYER GOODS/ SERVICE

3. THE MARKETING RESPONSIBILITIES

4. THE MARKETING MIX TARGET MARKET PRODUCT PROMOTION PRICE

5. MARKET RESEARCH

6. CONSUMER BEHAVIOUR

7. MARKET STRUCTURES

9. PRICE DETERMINATION Demand curve Supply curve Equilibrium point QUANTITY

10. When market is good

11. When market is bad

12. PRICING STRATEGIES

13. WHY PACKAGE THE PRODUCT?

14. WAYS OF INCREASING SALES

15. PAYING FOR THE PRODUCT

16. CONSUMERISM

17. THE DISTRIBUTION CHAIN

18. TRANSPORTING THE PRODUCT