Insurers' journeys to build a mastery in the IoT usage
10 question for defining marketing for 21st century chapter 1
1. 1. What does “wants” and
“buying power” results into?
a. Need
b. Satisfaction
c. Necessity
d. Demand
e. Require
2. Core Marketing Concepts
Needs, wants, and demands
Target markets, positioning, segmentation
Offerings and brands
Value and satisfaction
Marketing Channels
Supply Chain
Competition
Marketing Environment
3. Demand
This is the wants for specific product backed by
an ability to pay
4. 1. What does “wants” and
“buying power” results into?
a. Need
b. Satisfaction
c. Necessity
d. Demand
e. Require
5. science of choosing target
markets and
getting, keeping, and growing
a.
customers.
Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
6. Marketing Management
Marketing Management is the art and science of
choosing target markets and
getting, keeping, and growing customers through
creating, delivering, and communicating superior
customer value.
7. science of choosing target
markets and
getting, keeping, and growing
a. customers.
Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
8. 3. Sales force is part of what
Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above
9. To acquire the right people in promoting or selling of your product is
part of Promotion.
10. 3. Sales force is part of what
Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above
11. 4. Extending warranties for
goods is part of what
Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above
13. 4. Extending warranties for
goods is part of what
Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above
14. 5. What type of marketing
does a Human Resource
Department execute in
a.
company?
Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
15. Internal Marketing is the task of
hiring, training, and motivating
able employees who want to serve
customers well
16. 5. The task of
hiring, training, and motivating
able employees who want to
a.
serve customers well
Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
17. 6. What is not included in 5
types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs
18. 5 types of needs
a. Stated needs
b. Real needs
c. Unstated needs
d. Delight needs
e. Secret needs
19. 6. What is not included in 5
types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs
20. 7. What is not a part of the
Marketing Management
Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings
21. Marketing Management
Tasks
Develop market strategies and plans
Capture marketing insights
Connect with customers
Build strong brands
Shape market offerings
Deliver value
Communicate value
Create long term growth
22. 7. What is not a part of the
Marketing Management
Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings
23. 8. Where does goods and services from
a manufacturer market goes before the
consumer market based on the Structure
of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above
24.
25. 8. Where does goods and services from
a manufacturer market goes before the
consumer market based on the Structure
of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above
26. 9. All are company orientations
except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing
27. Types of Company
Orientation
Production
Selling
Product
Marketing
28. 9. All are company orientations
except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing
29. 10. An amplified voice to
influence public opinion is
a part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks
30. New Consumer
Capabilities
A substantial increase in buying power
A greater variety of available goods and services
A great amount of information about practically
anything
Greater ease in interacting and placing and
receiving orders
An ability to compare notes on products and
services
An amplified voice to influence public opinion
31. 10. An amplified voice to
influence public opinion is
a part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks