Presentation at the IRR Controleroom communications congres at Vienna 2013

1. Could I have known it?

2. I am…
@Rwh_at
/reinhof

3. Social Media Revolution

4. A Wake Up Call
Do you remember
April 20, 1999?

5. Do you remember..?

7. Eric Harris (18) en Dylan Klebold (17)

8. The Shooting

9. Could I have known this?

10. They made a movie for a
schoolproject..

11. Even had an Internet site..

12. Finding the needle…

13. Target Store

14. Tekst

15. Anyone gone to a Festival..?
Open Air ???
15

16. Anyone gone to a Festival..?
16

17. Bad weather..
17

18. Catastrophic results
18

19. Could I have known this?

20. Early Warning Signs?
Semantics prior to the incident:
Weather: Storm, cloud-burst, wind, ….Cities: Brussels, Gent, Hasselt, …
Intensity: heavy, bizarre, extreme…Impact: hailstones, crecking trees
20

21. Where did the Tweets come from?
21

22. People tweet about what they see..
22

23. Geotag Tweets..

24. 24

25. She was about to turn 16… (2012)

26. So she invited some friends …

27. And they invited their friends…

28. A lot of people came… But:

29. It became Hostile

30. Alcohol & violence
1
Titel presentatie /
30

31. Massive damage at local stores
31

32. So: Could I have known this?

33. Tweets

34. Network

35. Mayor of Haren resigns after Haren-debacle

36. Recommendations by Cohen
1. Clear communication strategy
2. Planning & organizing in advance
3. Social media monitoring
4. Clear intervention policy

37. Monitoring @ Serious Request

38. Old market

39. Glass House

40. Celebration at night

41. Twitcident: dashboard

42. 1.2 million tweets

43. Crowd Control Room

44. Twitcident helped us
to detect
Overcrowding
Suicide threat

45. Succesfull event

46. Speed of social Media

47. Speed of social Media
februari 25, 2009

48. Speed of social Media
July 7, 2011

49. Again: Could I have known this?

50. It took some time…

51. Dell’s Social Media centre

52. Gatorate’s Social Media centre

53. Structural versus Incident
Question:
• Do you need to / want to monitor Social Media
structural?
• Or is monotoring during an incident the only /
best option?
from a Controle Room perspective..

54. How could I know?

55. Airplane crash Amsterdam

56. Different kind of Monitoring?



Structural. Trying to find the needle in the
haystack.
Event. You know something (big) is (going
to be) organized
Incident. No sign. Inmediate action needed.

57. So, where do you monitor this?
Controleroom?

58. Different kind of Monitoring?


I beleive that monitoring and trying to find
information is not exclusive a
controleroom issue.
What matters is…

59. Thank you!
Rein Hof
Dutch Police
Rein.Hof@twente.politie.nl
@rwh_at