Intro to Social Media presentation at Redwood Connect.

1. Social Media Marketing
Whatyourbusinessneedstosucceed!
www.rvtechsolutions.com

2. BUSINESS
If your business can’t be
found, it can’t make a sale.
People are searching online
before they stop in store.
COMPETITORS
Your competitors
are there.
CUSTOMERS
Your customers are there,
and they are talking! Don’t
miss out on the conversation
– positive or negative.
TECHNOLOGY
This is the future of
marketing. The earlier
your embrace it the
better.
Why Social Media?
Embrace social media, it’s not going anywhere!

3. BUILD TRUST
Customers do
business with
companies that they
recognize or that
their friends or family
recommend
SHARE INFO
Get more reach out
of all your marketing
efforts – online or
other otherwise
PROMOTE
Get the word out
about your products,
services, events and
more
FOLLOW
Find out what other
businesses and
people are up to.
Share great content
& build relationships
LISTEN
Your customers are
talking, you need to
be there to listen
and respond
Benefits of Social Media

4. Facebook
Twitter
YouTube
Instagram
Google+
LinkedIn
Top Social Media Sites
A Facebook business page is a must! It’s one of the most popular networks to interact with customers. Selective followers.
Fast moving site where you have 140 Characters to share your message. Less selective followers.
Pinterest
Visual marketing site – videos! Can easily be shared on website, blog and social sites. People love videos! Good for search.
A must for optimal search rankings! Targets professional and techy crowd.
Visual marketing site – photos! Great for photo driven businesses. Very popular network with women.
Wonderful site to connect with business professionals and recruit new employees. Join industry groups.
Visual marketing site – photos! Beneficial for photo driven businesses. Popular with younger generations.

5. Identify Your Target Audience
(Age, Location, Lifestyle)
Know How Social Fits Into Your
Marketing Program
Understand Your Tone & Brand
Select the Right Social Networks
Focus on what’s best for YOUR Business!

6. Interact
Interact with customers and industry
professionals by sharing and commenting
Educate
Educate and inform your followers of your
offerings, how to use your products, and
tips and tricks for success
Manage Brand
Maintain your brand and manage your
reputation through interaction
Share Relevant Content
Share relevant information within you
industry
Promote Local Area
Promote your area, business and
events
Advertise Employment
Post career opportunities to recruit and
find employees
Share Photo & Video
Create groups and followers; build a
community online
Promote Your Business
Talk about your products and services
online – share customer stories
Creating Content & Encouraging Interaction
Social Media Offers a Unique Opportunity

7. Decide
Dates, times, social
networks, audience
Are you planning on
posting daily to
each network?
Schedule content to
save time
Develop
Content topics
Communicate with
marketing team
Create
Call to Action in post
Ask followers to click
to read more,
comment, share, etc.
Allocate
Content to different types
of posts
Example:
50% link back to website/blog
25% Curated from others
20% Industry content
5% HR & company culture
Creating a Content Calendar
Keep Your Social Media on Track

8. Include a Link to Your Website &
Contact Info in Bio/Description
Include a Profile Picture & Cover
Photo – High Res & Sized to Fit
Insert SEO Descriptions in
Your Business Profile
Improve Your Social Media Profiles
Using These “Must Haves”

9. Analytic Tools
Select an analytic tool like
Google Analytics or Hootsuite
Analytics.
URL Shorter
Use a URL shorter that can
track clicks & stats
Custom Report
Create a full report using a
reporting tool like Raven
Frequency
Determine how frequently
you’ll create & analyze reports
Social MediaAnalytics
Check each individual social
media networks
insights/analytic often. They
offer great information.
Then: Optimize your strategy
based on the insight you’ve
gained from the data your
tracking.
Measuring Social Media Success
Know Where You Are At and Where your Going

10. Measuring the Right Metrics
Photo via Hootsuite a social media management tool.
www.hootsuite.com

11. What didn’t work well?
What worked well with your
audience?
How can you redefine goals
for future success?
What information have you
learned or what have you
taken away from each
experience?
EXPERIENCESSUCCESSES
GOALSLESSONS
Ask These
Questions
Refining Your Social Media Strategy
Based on What You’ve Measured

12. Take-Home Tools
How to Get Started With Facebook Advertising. Give Boost a Try!
http://rvtechsolutions.com/want-to-get-started-with-facebook-advertising-but-not-sure-where-to-start-
give-a-boost-a-try/
How to Create a Facebook Business Page
http://rvtechsolutions.com/?s=facebook+business+page
RV Tech Solutions Blog & Facebook Page – Follow for Great Tips on Online Marketing
http://rvtechsolutions.com/sarahs-blog/ and https://www.facebook.com/rvtechsolutions
Ultimate Cheat Sheet: Social Media Photo & Image Sizes
http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic
Pixlr – Photo Editing/ Resizing Tool https://pixlr.com/
Canva – Design Tool for Photos, Flyers & More https://www.canva.com/
Hootsuite Social Media Management Tool – Manage All Your Social Sites on One Dashboard
https://hootsuite.com/
Redwood Area Social Media Breakfast (SMB) – Social Media Group – Lots of Great Speakers
http://rvtechsolutions.com/socialmediabreakfast/
Social Media Rockstar Event – Local Event with Nationally Recognized Speakers
http://socialmediarockstarevent.com/
Animoto – Video and Slideshow Show Maker – Great for engagement! – Unique Designs
https://animoto.com

13. Questions?