Key note to meetup of Twijnstra & Gudde Masterclass Group. Utrecht, The Netherlands. June 2018.

1. GOOGLE
AMAZON
ALIBABA
FACEBOOK
YOUTUBE
UBER
AIRBNB
MICROSOFT
2007 - 2017
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
Foto credit: Fotostudio Gerry Hurkmans

2. JOBS THAT DIDN’T EXCIST 10 YEARS AGO
GROWTH HACKER
TRUST & MENTAL COACH
DATA PROTECTION OFFICER

3. YOU LIVE WHERE YOU WORK
‘INHABITANTS ARE MERE DATA PRODUCERS AND ARE
MANAGED BY ALGORITHMS. PUBLIC SPACE HAS GONE’.
VAN DEN HOFF, 2017
‘TALENT, TOLERANCE, TECHNOLOGY’
RICHARD FLORIDA, 2002
S2G Framework* for cities
‘A SERENDIPITIOUS MULTIDIMENSIONAL PUBLIC SPACE
WITH CULTURAL, ECONOMIC AND SOCIAL DIVERSITY’.
OLMA, 2017
GENIUS CITY
SMART CITY
DUMB CITY
CREATIVE CITY
*S2G FRAMEWORK
by Joe Pine, April 2017
MESH CITY:
Mobile, Efficient, Subtle, Human

4. *S2G FRAMEWORK
by Joe Pine, April 2017
GENIUS
SMART
DUMB
STUPID
skills become power
-ecosystem-
goes well beyond
original job
gets the job done
gets in the way
S2G FRAMEWORK* PROGRESSION OF
ECONOMIC VALUE**

5. COMMUNITY INTEGRATED
CO-WORKING, CO-LIVING & CO-PRODUCING, CO-IMPACTING

6. Co-working is not about the venues, the hardware, software, or the kinky design.
It’s about the number and quality of serendipitous opportunities, the connections, the open collaboration within the
community…with a transformed stakeholder as a result.
NETWORKED VALUE CREATION = CO-WORKING

7. A 2 SIDED MARKETPLACE GROWING INTO AN ECOSYSTEM FOR
NETWORKED VALUE CREATION

8. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
BUSINESS MODEL CRUCIAL ELEMENT:
BALANCE OF SOCIAL AND MONETARY CAPITAL

9. MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
working on a key note presentation
Try to describe in one sentence what you are working on today. Or if you need support. We will connect you!

10. VALIDATION OF THE BUSINESS MODEL*
unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity
2013
2015
*2013-2015 Survey by the Erasmus University of Rotterdam.

11. 2017 Results in The Netherlands
500.000 meeting- & co-work seats
divided in
125.000 social capital seats
375.000 paid seats
Global:
200+ locations, 30 countries

12. 1 out of 6 visitors*
got a new job,
was invited for a new project
or started a new company…
* 2016 Survey by the Erasmus University of Rotterdam.
BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network assists us in
activities like:

13. SEATS2MEET for LOCALS
SEATS4SILENCE
THEMATIC PROGRAMS
TIME SPACE
WERKEN EN LEREN

14. 2016
2017
DATA CREATES NEW DECENTRALIZED MARKET OPPORTUNITIES

15. SEATS2MEET EVENT PROGRAM :
DETERMINE
TRENDING TOPICS
SELECT & INVITE RELEVANT
CO-WORKERS TO
CO-CREATE EVENT
SELECT EVENT TOPIC
&
BOOK SPACE
EVENT LAUNCH
SELECT & INVITE POTENTIAL
AUDIENCE
NO-RISK
EVENT EXECUTION

16. DATA SHARING WITH OTHER SEATS2MEET PROGRAMS OR LOCAL NETWORKS
ENRICHES THE ECO-SYSTEM:
9:00 AM :
IN NEED OF TRANSPORTATION
1:00 PM :
IN NEED OF
LUNCH
5TH VISIT:
READY TO HELP
NEWBEES
car-sharing program home take away food
program
introduction to
ambassador program
POTENTIAL
EVENT ORGANIZER
Seats2meet
Event Program
presentation, language
course, education platform
STARTS A GROUP:
OFFER TEAM BUILDING TOOLS,
MATCH KNOWLEDGE,
EXPERTS & STUFF…
10.00 AM :
SERENDIPITY
MATCH CO-WORKERS
COMMUNITY STIMULI
& LIFE STYLE ACTIVITIES
Seats2meet partners
Jobs & project
opportunitiesDating
SEATS2MEETPASSPORT

17. Decentralized shared ownership
by using Blockchain technology.

18. “By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS
ARE PARTICIPATING AS WELL…

19. “S2M has helped me by giving me the feeling to be part of something bigger. It is a little abstract, but when you are working from home,
it is very difficult to get amongst people and to build up a network”.
“To meet people that, like you, try to live their dream and the feeling
you are not alone in that process make me very grateful to S2M for providing a platform where I can find that.”
“It often starts very simple with getting someone a cup of coffee.
And they thank you and that’s how you start talking.
You ask what people are doing here and this is how you connect.”
traffic generator
knowledge transfers meeting room
reservations
desk & office space management
recruitment tool incubator
connectivity-engine
co-work seat reservations
crowd sourcing
CONCEPT used for:
private location owners
co-work space owners
department heads café’s
innovation officers
schools H&R department
corporations
hotels community-managers
real estate owners
CONCEPT used by:

20. CONNECT  COLLABORATE  GROW
incubation phase acceleration phase maturity phase
Quality
of the
Eco system
Development Timeline
S2M HUB & SPOKE MODEL ENABLES GROWTH TO A SUSTAINABLE
ECO-SYSTEM
SERENDIPITY MACHINE
‘Smart matching’ of unknown,
but relevant:
-people,
-knowledge,
-events.
1
SERVICE ON THE FLOW.
Right time, right moment
Personal & shared lifestyle services & products:
-Transportation & Travel
-Events
-Meals
-Health & Wellbeing
-Income & Health Insurance
-Office Space
-Meeting Space
- (Temporary) Housing
2
TEAMING ON THE FLOW
Right time, right moment
Transformative products & services:
-Teambuilding activity software, apps,
tools, collaboration software.
-Coaching services.
-Specific knowledge training, courses
-Accounting Services.
-(Crowd) Funding services
-Recruitment services
-Data library
3
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