The document discusses the relationship between businesses, customers, and social networks. It notes that while trust in institutions has declined, virtual social networks have risen in popularity. It also discusses how businesses can use social networks like Hyves and LinkedIn for branding, connecting with customers, sharing information, and collaborating. Diagrams are included showing the relationships between different stakeholders in a business like customers, shareholders, management, employees, and suppliers.

2. OVERHEID
BEDRIJS‐
BURGERS
LEVEN

3. SHARE‐
HOLDERS
MANAGE‐
EMPLOYEES
MENT

4. * Ronald Coase, 1937 “The nature of the firm”.

6. HIGH
*
LOW
2000 2009
* Edelman Trust Barometer

8. * Forrester Research

9. * “Here comes everybody”, Clay Shirky, 2008

13. VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME : WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)

17. : HOW SOCIAL CAN YOU BE ?
Share product images
Share with friends
Customers who bought
Average customer
this book also bought
review
External reviews Amazon.com sales rank
Books on related topics
Customers were also
Customer tags
interested in
What do customers buy Rate this item
after viewing this item
Customer reviews
Customers discussions
Most helpful reviews
List-mania
Guide-mania
Customers who bought
items in your history
also bought…

18. Seats2meet Plaza:
www.mindz.com
Social network:
www.frisinjehoofd.nl
Personal blog(s)
www.ronaldvandenhoff.nl
“ikwilmeedoen.nl”
Corporate blog(s)
Reviews:
www.meetingreviews.com
Twitter fountain
Hyves,
Linkedin
Facebook,
Youtube
Flickr
Delicious
Slideshare

25. BUSINESS - SOCIO NETWORK
BRANDING
&
CONNECTING
&
MEETING
&
SHARING
&
COLLABORATING

28. KLANT
KLANT
KLANT
AANDEEL-
MANAGEMENT
HOUDERS
ORGANISATIE
DIRECTIE
MEDEWERKERS
LEVERANCIER
LEVERANTIER
PRIMAIRE SECUNDAIRE
PROCES
PROCES