Society30 & Seats2meet presentation to MBA students of HHS. Utrecht, February 2020

1. ROADMAPTO SOCIETY30

2. Co-working
was a non existing word
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
Alibaba
was a fairy tale
In 2007 start of Seats2meet.com

3. Airbnb,
the world’s largest accommodation provider owns no
real estate or beds.
Skype, WhatsApp & Facebook Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
Seats2meet.com
has over 200 cowork centers in 29 countries
on a digital platform, we own no real estate
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
In 2020

4. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
O.D.D. : oppositional defiant disorder*
O.O.G.: oppositioneel opstandige
gedragsstoornis*:
“zich niet conformeren en twijfelen aan
(de) autoriteiten”
*American Diagnostic and Statistical Manual of Mental
Disorders

5. WE ARE A CHAORDIC SOCIETY ONTHE RISE*:
TECHNOLOGAL EXPLOSIONS
&
SOCIALTRANSFORMATIONS
* FRAMEWORK BY
INTERNET
gateway to
information
SOCIAL WEB
connectivity machine
COLLABORATIVE
ECONOMY
new social economic
value creation platforms
1995 202520152005
AUTONOMOUS WORLD
artificial & human
intelligence connected:
GLOBAL BRAIN

6. Ponzi scheme
of the century
The world has become a
funny place
Singles Day sales for Alibaba top $38 billion,
breaking last year’s record

7. The world has become a funny place
‘Robotmaker buys your face for
300.000 SEK’
HATSUNE-MIKU
holographics

8. * http://tinyurl.com/y7qn74yb
ROBOTS…
Intelligent robots will do every job cheaper, faster & far more reliable
than humans. They work 168 hours a week, not just 40 *.

9. CYBORG -TRANSHUMANISME

10. GAMING PLATFORMS:
E-SPORTS BIGGERTHANTRADITIONAL SPORTS
Pro-gamers & Influencers:
‘PewDiePie’ has over 100 million subscribers
and 10 billion video clicks.
2019 Fortnite World Cup: $100 million prize money. maatregelen...

11. The factory of the future
will have only two employees:
a man and a dog.
The man will be there
to feed the dog.
The dog will be there
to keep the man from
touching the equipment.*
*Autodesk CEO Carl Bass
PRODUCTION PLATFORMS

12. COMMODITIES & RESOURCES
CAPITAL (SOCIAL & MONETARY)
LABOUR, SKILLS & KNOWLEDGE
ENTREPRENEURSHIP, A CONCEPT,
BUSINESSMODEL…
About ORGANIZATIONS & more…
ORGANIZATIONS
ORGANIZE…..

13. TECHNOLOGY
MORE RESOURCES
MONEY
GROWTH
INNOVATION POWER
TRADITIONAL
TECHNO DRIVEN
ASHBY’S LAW**
COASE CEILING*
DATA
VALUE CHAIN MARKETPLACES

14. CENTRALIZATIONOF MARKETPLACES:
‘WINNERTAKESALL PRINCIPLE”

15. THE AIRBNB EFFECT
nbr of rooms 2016 2018
Amsterdam 7.800 18.500
London 18.500 50.000
Paris 29.000 55.000
Barcelona 12.000 17.000
Los Angeles 14.500 31.000
NewYork City -- 41.000
source: http://insideairbnb.com
9 4.000.000 31
91 1.200.000 35
98 838.000 19
71 766.000 10
12 675.000 9
50 600.000 12
Airbnb
Marriott
Hilton
Intercontinental
Wyndham
Accor Hotels
source: Marco Derksen (Upstream, 2018)
age rooms value ($B)

16. CENTRALIZATIONVS. DECENTRALIZATION
Beds &
Workspaces

17. DECENTRALIZATION of systems

18. DECENTRALIZATION of banking systems

19. S2G FRAMEWORK* FOR CITIES
‘A SERENDIPITIOUS MULTIDIMENSIONAL
PUBLIC SPACE WITH CULTURAL,
ECONOMIC AND SOCIAL DIVERSITY’.
OLMA, 2017
GENIUS CITY
‘INHABITANTS ARE DATA PRODUCERS
AND ARE MANAGED BY ALGORITMS.
THE COMMONS, PUBLIC SPACE, HAVE
GONE’.
VAN DEN HOFF, 2017
SMART CITY
YOU LIVE WHERE YOU WORK
DUMB CITY
‘TALENT, TOLERANCE, TECHNOLOGY’
FLORIDA, 2002
CREATIVE CITY
*Inspired by:
S2G FRAMEWORK
Joe Pine, April 2017

20. Chinese citizens need to scan their face before getting
access to internet services or phone services

21. takeaway home cooked meals
COLLABORATIVE & SHARING ECONOMY:
ACCES MORE IMPORTANTTHAN OWNERSHIP

22. NEIGHBOURHOOD BECOMESONE BIG-GIG ECONOMY,
WITHTHE PLATFORMSAS ENABLERS.

23. WE-ORGANIZE : SOCIAL COLLABORATION.

24. live & work
tooling & legal
structures
transportation &
distribution
crypto currencies
networked professionals
DECENTRALIZED, BUT CONNECTED NETWORKS :
PLATFORM OR ECO SYSTEMS.

25. OUR STORY

26. **THE PROGRESSION OF ECONOMIC VALUE**
ECONOMICVALUE CREATION INTHE AGE OFTHE
INTERDEPENDENT * ECONOMY **
* “The Interdependent Economy”,
R. van den Hoff, Society30, 2012

27. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
BUSINESS MODEL

28. PASSPORT : ‘ONE TO MANY’ MARKETPLACE,
INDIVIDUALS TRADE WITH THEIR PERSONAL DATA & MONEY…

29. PROGRAMS:
Communications
Themed Spaces
Workforce
Festivals

30. REALTIME DASHBOARDS

31. S2M PLATFORM DATA SET 2019, location030

32. SEATS2MEET EVENT CREATION PROGRAM :
DETERMINE
TRENDING TOPICS
SELECT & INVITE
RELEVANT
CO-WORKERS TO
CO-CREATE EVENT
SELECT EVENT TOPIC
&
BOOK SPACE
EVENT LAUNCH
SELECT & INVITE
POTENTIAL
AUDIENCE
NO-RISK
EVENT EXECUTION

33. SOCIAL & MONETARY CAPITAL: NUMBERS 2019
PER 100.000 Check-Ins:
332.000 Knowledge Tags
16.000 Fields of expertise
125.000 Personal Matches
Number of seats S2m Nl :
- 400.000 Meeting-& Cowork
- 100.000 Social Capital
- 300.000 Monetary Capital
Research* Coworkers
Serendipity Experience & Results @
S2m :
-A new job
-Invited for a new project
-Started a new company:
2015 1 out of 6
2017 1 out of 4
*2013-2015-2017 Survey by the Erasmus University of Rotterdam

34. COWORKING ISAN ENABLER
COWORKING
is not about
the venues,
the hardware,
the software,
or the design.
COWORKING
is about
the number and quality of
serendipitous connections,
opportunities &
open collaboration.

35. COWORKING AS ENABLER:
The Hotel Lobby as a local connectivity square

36. COWORKING AS ENABLER: creating innovation

38. THE
SEATS2MEET.COM
ECO SYSTEM
200 LOCATIONS
29 COUNTRIES
105.000 PASSPORT HOLDERS

39. “NOTALLTHOSEWHOWANDER ARE LOST”
J.R.R.Tolkien