This document discusses communicating in a changing world. It covers 3 eras: the Industrial Revolution before 1850, the digital/social revolution from 1850-2020, and the period after 2020. It discusses how organizations and stakeholders have changed from Period 1.0 to 2.0 to 3.0. Some key concepts discussed include the interdependent economy, prosumption, co-creation, collaboration, disruptive bypass, self-organizing by sharing, and smart solutions. It also discusses the story of "human transformation as economic value" and concepts like serendipity, virtual reality, and a business model for Seats2Meet.com.

1. COMMUNICEREN
IN EEN
VERANDERENDE
WERELD
#SOCIETY30

2. RONALD VAN DEN HOFF
#SOCIETY30

3. ZOMB
I E
BLOOPERS

4. Before
1850
ERA OF INDUSTRIAL REVOLUTION
1850
-
2020
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
After
2020

6. ZP
1.0
2.0
3.0

7. Organizations
1.0 2.0 3.0
Stakeholders
Source: Marco Derksen, Marketingfacts

8. INTERDEPENDENT ECONOMY
connectivity
sustainability
reciprocity
PROSUMER
PRODUCER
PROSUMER
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCING
COLLABORATIVE
PROSUMPTION
GOVERNMENT
REGENTS

9. COLLABORATION

10. S I M P L E
B U T
EFFECTIVE:
DISRUPTIVE
B Y P A S S

11. S E L F
ORGANIZING
B Y
S H A R I N G

12. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

13. S M A R T
SOLUTIONS
&
T E A M B U Y

14. S M A R T
SOLUTIONS
&
M O B I L I T Y

15. sharing

16. S M A R T
SOLUTIONS
R E T A I L

17. DIALOGUE
&
CO-CREATION

19. THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.

20. SERENDIPITY
:
UNEXPECTED
RELEVANCE
O F T H E
M E E TIN G

21. M I R R O R
VIRTUALITY

22. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

23. SEATS2MEET.COM
BUSINESS MODEL
S A L E S
MARKETING
P R
RESERVATIONS
WEBMASTER
PURCHASING
F O O D &
B E V E R A G E

24. BUSINESS
M O D E L