This document summarizes a study on the Indian wafer snacks market. It analyzes the market size, structure and key competitors. The market is dominated by Frito-Lay, Bingo and Smart Chips. Porter's Five Forces analysis finds the threat of new entrants and competitive rivalry to be high due to established brands and distribution networks. The bargaining power of suppliers and consumers is also high. Overall the market is unattractive without product differentiation or supply chain experience. The top brands have been successful through strategic marketing and adapting to the market lifecycle stages.

1. Wafer Warfare A project aimed at understanding the Indian Wafer Snacks Market with special emphasis on Market Size, Market Structure, Competitors and their Strategies. By:- Rahul Vaswani Chetana’s R.K Institute of Management & Research Roll No:116 (M3, MMS Marketing) Submitted To:- Prof. Dr. Amit Rangnekar

2. Introduction to the Indian Wafer Snacks Segment

3. Prominent Brands and their offerings

4. Analyzing Segment Attractiveness (Porter’s 5 forces)

5. Industry Attractiveness (Porter’s 5 forces) Hence, the threat of new entrants is moder ate.

6. Industry Attractiveness (Porter’s 5 forces) Hence, the threat of competitive rivalry is high.

7. Industry Attractiveness (Porter’s 5 forces) Hence, the bargaining power of suppliers is high.

8. Industry Attractiveness (Porter’s 5 forces) Hence, bargaining power of consumers is high.

9. Industry Attractiveness (Porter’s 5 forces) Hence, the threat of substitutes is high.

11. Understanding The Market Structure

12. MARKET STRUCTURE

13. Stages in the Lifecycle of the Category

14. Lifecycle Stages of the Wafer Segment

15. Lifecycle Stages of the Wafer Segment

16. Lifecycle Stages of the Wafer Segment

17. Lifecycle Stages of the Wafer Segment

18. Lifecycle Stages of the Wafer Segment

19. Marketing Strategy adopted by Frito-lay (The Market Leader)

20. Marketing Strategy of Frito-Lay

21. Marketing Strategy of Frito-Lay

22. Marketing Strategy of Frito-Lay

23. Marketing Strategy of Frito-Lay

24. Marketing Strategy adopted by Bingo (The Market Challenger)

25. Marketing Strategy of Bingo

26. Marketing Strategy of Bingo

27. Marketing Strategy of Bingo

28. Marketing Strategy of Bingo

29. Marketing Strategy adopted by SMART CHIPS (The Market NIChER)

30. Marketing Strategy of Parle’s Smart Chips Among its competitors, Parle has had a tough time gaining a considerable market share for its snack offerings. Must Bites & Must Sticks together account for 5-7 percent of the total organized wafer chips segment

31. Marketing Strategy of Parle’s Smart Chips

32. Frito-Lay's Success Mantra – Right Strategy at the Right Time

33. Learning’s from the competitors.

35. THANK YOU