Ruwwad's anuual report 2010 en

Ruwwad annual report 2010 1

JOURNEY OF EMPOWERMENT

ANNUAL
REPORT
2010


OUR MISSION OUR COMMITMENT
is to help disadvantaged communities • Fulfill our civic responsibility of helping our society meet the challenge of
overcome marginalization through development and progress.
youth activism, civic engagement and • Empower marginalized communities through youth activism, civic engagement
education. and education.
• Foster creative partnerships between the private sector, civil society
organizations, government and the communities.
• Pursue solutions with fundamental and life-changing impacts.

OUR CORE VALUES
• A dignified life is an absolute right for all.
• Access to a good education is vital for achieving this right.
• Youth activism and civic engagement go hand in hand with good education.
• For disadvantaged communities, these pursuits are a certain path out of
marginalization.
• Working for community empowerment is equally the duty of the privileged as well
as the disenfranchised.
• As business and social entrepreneurs, we have the experience, reach, leverage,
resources, the will and heart to be serious players in our society’s progress.
• This progress is best achieved through partnerships between the community
itself, the private sector, the public sector and civil society organizations.


CONTENT 6 Chairman Letter

7 Regional Director Letter

8 The difference we make

10 How we do it

26 Who we are

30 Where your contributions go

6

We quickly realized that the only way out allow businesses and entrepreneurs to
of marginalization, for all, was one based share their knowledge with the youth.
on partnerships, one that leverages the Ruwwad will continue to be committed
expertise, resources, skills and networks to its vision, activating and leveraging the
of all sectors. And so, Ruwwad was born, resources of more partners, in particular
in 2005, as a community empowerment the private sector, in the fight against
initiative. In five years, our partnerships with marginalization.
the communities, the public and private Finally, we would like to thank our
sectors and other civil society organizations community of investors, supporters and
have resulted in a youth centric community volunteers for their contributions, and most
empowerment model that nurtures critical importantly, our community and youth
Founder and Chairman thinking, experimentation and enquiry who continue to inspire us. The biggest
Letter based leadership. A model that focuses thanks goes to Samar Dudin and her team
on empowerment and civic engagement for the great work that they do; it is their
I am honored to present you with our rather than services and dependency, one work that makes the difference in the lives
fifth annual report for Ruwwad, The Arab that unleashes the skills and assets of of people that Ruwwad touches every day.
Foundation of Sustainable Development. our youth and cultivates shared values
When we were first introduced to the between all partners. Fadi Ghandour,
community of Jabal Al-Natheef in East Of course, we are still at the beginning of Ruwwad Founder and Chairman
Amman and Beida in the South of Jordan, our journey. As we plan to expand in other
it was easy to spot marginalization: the areas in Jordan and the region, notably
schools were run down, youth dropout Egypt, we are keen on crafting more
rates out of school were dangerously high partnerships across sectors and mobilizing
and basic services, such as a clinic, a post more of the region’s business and social
office or a police station, were missing. The entrepreneurs to contribute to an enriched
public sector, resource-poor and overtaxed, ecosystem, where the private sector
was simply overwhelmed. It was more plays an active, even critical, role in the
difficult to spot our own marginalization: development of its communities. We are
entrepreneurs possessing skills, resources, also excited about establishing in the near
networks and expertise, and yet supposedly future a micro venture capital fund that
thriving on the margins of our own will provide our youth with seed capital
societies and unengaged in the process of as well as guidance, mentorship and skills
development. through our networks. The fund will also


every service and activity would eventually The word “empowerment” has become an
producea rich harvest. From that belief, overused term in development, at Ruwwad
I went on working with Ruwwad’s team we believe that our work is about nurturing
diligently to restructure the programs a culture of learning and reflection to
across three main themes: Youth, Child and enable youth and children to discover their
Community. own inner strength, capacity to do and
The year 2010 was an intense year of change to become. Our aspiration is to empower
on every level; programs were restructured the community by building leadership
with clear outcomes, leadership was built teams from our mothers, fathers, teachers,
across all programs and new components professionals and youth who remain a
were introduced to enhance the learning constant source of support and inspiration
Regional Director Letter of youth, children and community. to our daily work. Our next destination
Youth graduates of Mousab Khorma is Cairo, Egypt as we have completed the
Youth Education & Empowerment Fund community profiling research and asset
I joined Ruwwad as a volunteer in 2006.I took (MKYEF) joined Ruwwad as staff members mapping on Izzbet Khairallah, one of Cairo’s
a journey every Saturday to East Amman and colleagues. MKYEF’s mandatory biggest slum areas with a population of
and worked with youth during sessions I community service became systematic approximately 600,000.
called “Dardashat”; a safe description in across all programs, new enriching The lack of power of our marginalized
Arabic for a suspicious practice in Jabal Al- program components were introduced in communities is rooted in the social
Natheef: enquiry, questioning and debate. collaboration with Aramex leadership team structures that determine the unequal
Ruwwad youth became my weekly urgent and Abraaj Capital volunteers. In 2010, exercise of power. Ruwwad aspires to
calling to step in and to address the question our Child Development program reached become a community organization of
of marginalization, empowerment, service out to hundreds of children in primary citizens, not ‘beneficiaries’ or ‘clients’. We
provision and self-directed change . neighboring schools. Mothers became believe that power lies in the community’s
When I became a full time team member regular visitors benefiting from parenting ability to define its own problems and how
in July 2009, I knew that Ruwwad has programs and youth became central it can solve them using existing resources;
become a vibrant creation and a tree with agents of change in what we do and how time, creativity and will for change. This
generous roots that was planted and we do it. A new energy of deep practice and can only happen when we put relationship
nurtured by many dedicated individuals. reflection in action is born; our staff are building, collective action and commitment
Creating Ruwwad meant having several all trained on the Community Organizing at the heart of what we do.
builders come together to combine their methodology which nurtured Ruwwad’s
passion, hope and belief in people’s power evolving story, our relationships and our Samar Dudin
and will. I knew that every seed planted in community of citizens. Regional Director & Head of Programs

8

2010 Objectives: to an empowerment-model which fo- • Creating rigorous monitoring and evalua-
cuses on building community leadership tion tools to assess progress.
• Consolidating leadership across all around three main programs: Youth, • Expanding Ruwwad’s community out-
programs and introducing new staff, new Community and Children. reach through building new local and
program components and organizational • Implementing a youth-centric approach regional partnerships and improving ex-
development measures. in all three main programs that activates isting ones.
• Shifting from a service-driven model youth community service with strong • Upgrading our financial and operational
emphasis on quality of volunteering, im- capacity.

THE DIFFERENCE WE MAKE plementation, reflection and feedback.

During 2010 we achieved
the following:

Youth
• 172 students aged 18-28 received
scholarships for university education.
• 52 recipients of scholarships graduated
in October 2010.
• 172 Scholars volunteered 688 hours of
social work every week (a total of 34,400
man hours during the year). This saved
the cost of employing 17 full-time staff
members at a cost of JD 61,710.
• 128 students completed IT Literacy
courses.
• 11 students passed the International
Computer Driving License (ICDL) exam.
• 200 weekly users visited the public IT lab.
• 93 students enrolled in various English
Skills classes.


• 100 adolescent (60 females and 40 • 25 youth volunteers were trained on
males) aged 13-15 benefited from the developing children skills through sports.
“Sports for Girls” project funded by the • 150 children enrolled in the sports
Canada Gender Fund. program.
• 10 youth volunteers assisted in the • 450 participated in weekly activities held
“Sports for Girls” project. in 6 neighboring schools.

Children Women Empowerment
• 407 Children received Eid toys. • 29 women benefited weekly from
• 10,832 JD in school tuition fees were computer and English literacy courses.
paid for 308 children. • 17 women participated in the accessories
• 10 special needs students participated making workshop.
daily in Silsal workshop. • 50 mothers participated in 8 sessions on
• 2 female students passed the TOEFL test. • An exhibition displaying students’ crafts Better Parenting.
• 110 youth completed 14 enrichment was held in November.
courses focusing on business. • 70-100 repeat children visited the Shams Families
• 30 students participated in the Global Al-Jabal library and workshops. • 165 families benefit from in-kind
Change Makers Program and started the • 840 books were borrowed. donations from the Jeeran Station.
“Yalla Shammer” campaign. • 150 child record files were prepared. • 138 storytelling sessions were held
• 6 students participated in citizen • An average of 50-70 children aged 4-12 monthly.
journalism with Radio Al-Balad. years visited Al-Beida Library near Petra.
• 5 students were elected to Ruwwad’s • An average of 50-70 children aged 4-12 Legal Aid
Student Council. years visited Fagouh Library in Karak. • 235 legal consultations and 117 court
• 120 youth welcomed and met with Mrs. • 200 children participated daily in various representations were provided by Ali
Sameera Al-Muhtadi, mother of Mousab activities. Sharif Al-Zu’bi Fund (Justice Center for
Khorma, the Jordanian entrepreneur • 60 volunteers assisted operations during Legal Aid).
who passed away in the bombings at the summer.
three hotels in Amman on November • 170 Students benefited from academic
9th, 2005. support in a variety of school subjects. “110 YOUTH
• 43 weekly academic support sessions COMPLETED 14
Adolescents were held, 34 of them on Saturdays. ENRICHMENT
• 45 who benefited from psycho-social • 65 youth volunteered with the Child COURSES FOCUSING
support on a weekly basis. Development Program. ON BUSINESS”

10

HOW WE DO IT YOUTH

Ruwwad is a non-profit community
empowerment organization that helps
disadvantaged communities overcome
marginalization. In 2010 the organization
evolved from a social service model to CHILD COMMUNITY

an empowerment learning model that
focuses on building community leadership
across three main programs:

• Youth Empowerment
• Child Development
• Community Empowerment


The Youth Program
MKYEF (Mousab Khorma Youth Education & Empowerment Fund)

The Youth Program aims to enable marginalized youth to acquire lifelong learning
skills and to unleash their leadership potential to become active citizens dedicated to
community service.

Since its inception in 2005, Ruwwad helped 570 youth to continue university-level and
vocational education in return for four hours of community service a week in their
community.

MKYEF Consists of three components:

• The Scholarship Fund
• The Enrichment Program
• Ruwwad’s Alumni Club

“RUWWAD HELPED
570 YOUTH
TO CONTINUE
UNIVERSITY-LEVEL
AND VOCATIONAL
EDUCATION”

12

1. MKYEF (Mousab Khorma Youth Education & Empowerment Fund)

Youth Empowerment Program/ MKYEF

The Scholarship Fund Enrichment Program Ruwwad Alumni

Scholarship Requirement Cultural Business Leadership Development

Pre-requisite Daradashat Youth Forum English Youth Special Projects

Initial Selection Debates IT Reﬂection

Social & Economic Speakers Forum Business Skills
Proﬁling
Cinema Communications
Initative for Volunteerism
Book Club Interviews, CV writing
Final Selection Financial Literacy
Post-requisite Enterpreneurial skills
Academic Support Projects Management

Community Service Team Building

Inquiry-based Leadership

Structure of Youth Empowerment/MKYEF


1. The Scholarship Fund The committee will conduct the final community service and volunteerism.
selection of 2011 scholars in August 2011. The keynote speaker was Abdel Kader
The fund enables youth who live in Nashawn, a 2009 MKYEF graduate who is
marginalized communities under • To guarantee flow of operations, currently a PhD student in nursing and the
challenging economic and social Ruwwad has signed MOUs with 15 author of several books. The graduation
conditions and who take initiative and universities and vocational colleges ceremony also launched Ruwwad’s
have leadership ability, commitment to (including Jordan University, Zaitounah Alumni Club which aims to establish
community service, as well as academic University, Motah University, Al Hussein lasting relationships between Ruwwad
and/or vocational aptitudes to benefit Bin Talal University , Amoun Hospitality and its youth graduates.
from an educational scholarship fund that University, Petra University, Al Al-Bait
gives them access to higher education in University, Philadelphia University, • MKYEF Program Officer Mariam Abu
exchange for community service. Zarqa’a Private University and Sumaya Adas developed with the youth the
University) to ensure constant monitoring “Credo for Community Service: Rights and
Achievements of MKYEF of the academic performance of MKYEF Responsibilities” to ensure that all youth
• During 2010, Ruwwad formed an scholars. explore their personal and shared values
independent Scholarship Committee as they serve the community through
to oversee the process of revising our • A graduation ceremony took place on working with children, neighboring
scholarship guidelines and selection October 30th, 2010 for 52 youth graduates schools and the community. Some of the
criteria. It includes the following who celebrated their dedication to quotes of this credo are:
members:

• Iyad Kamal
Aramex Chief Operating Officer “I AM TREATED
• Dr. Salman Al-Shobaky WITH RESPECT, CARE
Aramex Chief Learning Officer AND WITHOUT
• Hala Ghosheh DISCRIMINATION
Gender and Development Specialist FROM RUWWAD’S
• Nisreen Haj Ahmad EMPLOYEES”
Founder and Director of the Middle
East Community Organizing Initiative “I SHOW INITIATIVE
AND LEADERSHIP”

14

2. The Enrichment Program of belief systems, discrimination and are ignored by formal higher education,
citizenship rights, politicization of religion including financial literacy, project
The Youth Enrichment Program aims to and political participation. Two reocurring management skills, communications,
enable youth to become lifelong learners themes were whether Islam should be professional ethics and inquiry-based
and to unleash their leadership potential. the sole source of law and the question of leadership. The program was designed
It covers three key areas: culture, business national identity in Jordan. after conducting thorough individual
and youth leadership development. interviews with our youth scholars.
In addition to scheduled debates, To carry out its objectives, Ruwwad’s IT lab
2.1 Cultural: Dardashat hosted several distinguished became a certified ICDL training center.
Youth acquire skills in active listening, speakers, many of whom were invited The public lab is open to MKYEF scholars,
dialogue, discussion and debate in a free by the Ali Sherif Zu’bi Legal Aid Fund. children, mothers and professionals from
thinking environment that respects diversity. The speakers, who addressed social, the community. It serves a minimum
political and environmental issues, of 200 users weekly and offers several
Over the past five years, this component included Kamel Al-Asmar from 3ammirha professional courses in graphic design,
- the “Dardashat” weekly dialogue Initiative (a national volunteerism networks and programming languages.
founded in 2006, evolved into a safe initiative), Dr. Mohammed Al-Hammoury,
space for youth to express themselves. a leading lawyer and scholar on rights English language courses are offered
In the course of the weekly meetings, and citizenship in Jordan’s constitution, to MKYEF scholars as well as to women
participants identified only two cultural and Moroccan artist and curator Abdallah and members of the community. In
spaces that they consider safe: the school Karroum who conducted a cultural 2010, 93 students registered for English
and the mosque, while cinemas, theatres, mapping workshop of Jabal Al-Natheef classes and the program expanded when
political parties, Internet cafés and public and neighboring areas in collaboration Mousab Khorma’s mother, Mrs Sameera
parks were considered unsafe cultural with Darat Al-Funun.
open spaces. They defined “a safe space”
as a politically neutral and a socially and 2.2 Business (New): “THE IT LAB SERVES
religiously acceptable space that does In this component, youth gain the skills A MINIMUM OF 200
not cause any negative labeling by the they need for employment, business USERS WEEKLY AND
community. Ruwwad was also seen as a entrepreneurship, IT literacy and cross- OFFERS COURSES IN
rare safe space in the area allowing for cultural communication. GRAPHIC DESIGN,
social and cultural action. NETWORKS AND
This component consists of six-month PROGRAMMING
During 2010, the most heated debates long professional training to address the LANGUAGES”
focused on early marriage, diversity missing gaps in key learning areas that


Al Muhtadi, visited Ruwwad on Mousab’s attended courses focusing on business called “Yalla Shammer” (roll up your
th
Birthday on July 5 . With her generous ethics, CV writing, communication skills sleeves) and is implementing “the fun
donation, we were able to create an and presentation skills. theory” to encourage people to use waste
English Lab that includes six workstations containers.
equipped with Rosetta Stone software, 2.3 Leadership Development (New):
which allows for individual learning of Youth identify and develop their Youth who are interested in journalism
English. We hope that this will help more leadership potential and are involved in worked with investigative reporter
students to develop their English language youth directed and managed initiatives. Mohamad Shammah from Radio Al-
communication skills, particularly those Balad on producing and broadcasting six
who face the challenge of making time Our youth continue to meet on a weekly episodes entitled “Shabab Amman” (the
for English classes while maintaining a basis to implement an awareness youth of Amman) sponsored by Aramex.
job, pursuing education and attending to campaign on the perception of a The show discussed issues of drugs and
family responsibilities. class division between East and West substance abuse and domestic violence,
Amman. This initiative, which is part focusing on East Amman. The radio
The 2010 Enrichment Program was of our collaboration with The Global production was led by six MKYEF youth
th
launched on January 16 , in partnership Changemakers Initiative and the British who researched the different themes,
with Abraaj Capital managerial teams Council, focuses currently on cleaning Jabal then produced and presented the content.
and other professional volunteers from Al-Natheef. Fifteen core team members Radio Al-Balad is a citizen led local radio
Aramex and other private sector and civil conducted a study which discovered that that focuses on human rights and and
society organizations. During the year, there are only 62 garbage bins for almost gives voice to marginalized constituents.
9 courses were held during the summer 50,000 residents in the area. To address
session and 5 in winter. 110 youth this issue, the team launched a campaign

16

3. Ruwwad Alumni Club (New) 2010 Achievements of MKYEF in Numbers

The club was launched on October MKYEF has graduated 570 students since its inception in 2005 and until 2010
th
30 , 2010 on MKYEF graduation day.
Scholarships
The purpose of the club is to create a
172 students aged 18 – 28, received MKYEF scholarships
sustainable network among the graduates
and between them and Ruwwad, as well 4 students were suspended for failing to meet required volunteering hours

as other resource persons. 52 students graduated from MKYEF in October 2010

Total hours volunteered weekly were 688 (172 volunteers*4 hours a week)
On a broader level, the fund is envisioned
If Ruwwad were to employ staff instead of volunteers, we would need 17 full time employees to maintain
to bridge the gap between social and the current level of operations
economic classes by creating a platform
The total amount saved by relying on our MKYEF volunteers instead of hiring 17 staff members equals JD
for mutual benefits and relationship- 5,142 monthly, or JD 61,710 annually
building between Ruwwad graduates
Information Technology
and the business and civil society
8 IT Literacy courses were offered to 128 students
communities. The founding group, which
includes Bilal Al-Thebeh, Abdel Qader 11 students passed the ICDL exam

Nashwan and Amani Obeid, is currently 200 weekly users visited the IT public lab
drafting the club’s bylaws to ensure that English Language
the social network enhances graduates’
93 different students enrolled in English Language Skills classes
access to employment, learning
2 female students passed the TOEFL test
opportunities, cultural nourishment and
active citizenship. Business

110 youth took part in 14 enrichment courses focusing on business, which were organized with Abraaj
Capital and Aramex

Youth Special Projects

41 students took the lead in the Youth Special Projects as follows:

- 30 students participated in the Global Change Makers Program, and started the “Yalla Shammer” campaign

- 6 students participated in citizen journalism with Radio Al-Balad

- 5 students were elected for Ruwwad’s Student Council


Community Empowerment
The Community Empowerment Program works with Jabal Al-Natheef marginalized
community groups to increase their access to and awareness of vital services and rights
that ultimately enable them to be productive and self-reliant members of society.

Community Empowerment Program

Social Services through Partnerships Psychosocial Support Woman Empowerment

Services Initiatives Creative Arts Female Health

Silsal Workshop Aramex Media & Film Female Sport
for Special Supports Sports Female Education
Needs Schools
Women Entrepreneurs

Ali Sharif Al-Zubi Recycling
Legal Aid Fund

Community
Help Desk

Partnerships
with
Government

Jeeran Station
Structure of the Community Empowerment Program

18

The Community Empowerment Program 1.1 Renovation and Support of needs to create artistic ceramic pieces.
has three components: Neighboring Schools: Their products are then compiled by
• Social Services through Partnerships The “Erada” (Will) team was formed ceramics artist and workshop founder
• Psychosocial Support by a group of Aramex employees led Rula Atallah. In December 2010, all crafts
• Women Empowerment by Hussam Baraqouni to renovate the were displayed at Nabad Art Gallery in
neighboring UNRWA Boys School and a very popular exhibit that sold many
1. Social Services through ensure the safety of its 500 students. pieces. Nabad Gallery donated revenues
Partnerships: Ruwwad also collaborated with two of the exhibit to Silsal’s workshop, which
initiatives: Y.A.R.A., founded by Amir were used to finance the workshop’s
Sustainable partnerships are established Shihadeh and “Under My Olive Tree” operational expenses.
between private sector, government and founded by Ali Dahmash. These two
civil society organizations for the provision initiatives secured a total of JD 10,832 1.4 The Community Help Desk:
of long-term rights-based social services. in school expenses/ tuition fees for 308 is a walk-in space where community
children who otherwise would not have members come to seek assistance in the
Since its inception in 2005, Ruwwad been able to continue education. areas of health insurance, employment
created several partnerships to ensure and education. The Help Desk cooperates
that rights-based services are made 1.2 Ali Sharif Al-Zubi Legal Aid Fund: with the ministries of Social Development,
available to most marginalized groups in is a nonprofit organization that works in Labor and Health. It also established
Jabal Natheef: Al-Natheef Public Health all parts of Jordan. In 2010, their Ruwwad relationships with 165 extremely
Clinic, founded by the Ministry of Health branch provided 235 legal consultations marginalized families that benefit from
in partnership with Ruwwad, serves 1,700 and represented 117 community Mahatat Al-Jeeran (Neighbors Station) to
individuals monthly. The establishment of members in Jordanian courts free of gather and distribute in-kind donations
Al-Natheef and Al-Mareekh Police Station charge. The fund also conducts awareness such as clothes, equipment, toys and
reduced drug and substance abuse in sessions to enhance the legal literacy beddings.
the area to a minimum, according to of Jabal Al-Natheef and neighboring
community members. There are no communities.
comparative data available to measure “235 LEGAL
results, but the latest police records 1.3 Silsal Ceramic Arts Workshop: CONSULTATIONS
show that only 24 drug abuse cases were is a unique space for persons with special AND 117 COURT
reported since the station’s founding. needs. The workshop is run by a trained REPRESENTATIONS
community member, Lubna Abu Foudeh, WERE OFFERED
and three MKYEF scholars who help 10 FREE OF CHARGE
adolescents and children with special FOR COMMUNITY
MEMBERS”


2. Psychosocial Support:

Male and female adolescents from
marginalized community groups
empowered to express their concerns
in a constructive, creative and non-
violent manner, and to identify possible
solutions for their most pressing
problems.

Psychosocial support is a process
that engages youth and adolescents
in expressing themselves in a safe
space where emotions and feelings
are respected. The program targets
45 adolescents who attend weekly
sessions, in which they are encouraged
to reconstruct moments of difficulty
through artistic and physical expression,
which helps them analyze their
responsibility and how they can better
cope with those moments. The program
also developed a sports module,
supported by the Canadian Gender &
Social Fund, which targets 60 girls from
the community. The module focuses on
fitness and strength building combined
with creative expression that nurtures
the inner voice and strength of female
adolescents.

20

3. Women Empowerment: 2010 Achievements of Community Empowerment Program in Numbers

Women in the community, with a focus on
women entrepreneurs, have access to self Services through Partnerships
directed education to develop skills for
10,832 JD in school tuition fees were paid to 308 children
income generation and healthy lifestyles.
165 families benefit from in kind donations from the Jeeran Station

3.1 Female Education: 407 Children received Eid toys
The Community Empowerment Program Silsal Workshop
works to tap the underutilized capacities
10 students with special needs participated daily in the Silsal workshop
of women at Jabal Al-Natheef by
1 exhibition displaying students’ crafts was held in November
enhancing their skills and channeling
their energy in ways that benefit the Ali Sharif Al-Zubi Legal Aid Fund

community. In 2010, 48 women attended The center provided 235 legal consultations and 117 court representations free of charge
several courses in ICDL, English language, Psychosocial Support
sewing, recycling, sports and literacy.
45 adolescents benefited from psycho-social support

100 adolescent (60 females and 40 males) aged 13 – 15 benefited from the “Sports for Girls” project funded
3.2 Women Entrepreneurs:
by the Canadian Gender and Social Fund
Ruwwad identified two community
10 MKYEF youth volunteers assisted in the “Sports for Girls” project
entrepreneurs, Ghadeer Abdel Jawad
and Fatima Ahmaro, who are creative Women Empowerment

and earn their living from handmade 29 women benefited from computer and English literacy courses
and recycled products. Supported by a 17 women participated in the accessories making workshop
small grant from The Spanish Embassy,
Ruwwad developed a mentorship and
coaching process to help them develop
and market their products. The process
was coached by Alia Al-Jaridi, an
Egyptian artist and handmade jewelry
specialist from “Gudran” organization in
Alexandria.


The Child Development Program
Children have access to developmentally appropriate activities that nurture their
lifelong - learning, focusing on enquiry, creativity & physical wellbeing.

Child Development Program

Developmental Component Child Community Support

Sports Academic Support

Creative Arts & Sciences Workshops Better Parenting

Literacy Development School Outreach

Child Literature Summer School

Structure of the Child Development Program

The Child Development program made a major leap in 2010 by raising the number of
repeat visitors to Shams Al-Jabal Library and the Creative Arts Workshops from 70 - 100
to almost 450 repeat visitors. This achievement was due to the collaboration with four “ALMOST 450
neighboring primary schools: Ateka bint Zayd, Natheef, UNRWA for Boys and UNRWA REPEAT CHILDREN
for girls. VISIT THE CREATIVE
ARTS & SCIENCES
WORKSHOPS”

22

The Child Development Program consists enhance inquiry and expression and to 2.2 Better Parenting (New):
of two components: address the themes of self, family and the 50 Mothers attend parenting sessions to
• The Developmental Component world. share the challenges of motherhood and
• Child Community Support family critical needs. They are encouraged
1.4 Literacy Development: to identify parenting styles that solve
1. Developmental Component Is an extensive and dedicated practice at the issues they face with their children
Ruwwad since many school children are without using verbal or physical abuse.
This component gives children increased alarmingly weak in reading and writing.
access to safe spaces and supports them 2.3 School Outreach (New):
in developing their inquisitive, mental, 2. Child Community Support: Is held three times a week in four
emotional and physical potential. neighboring primary schools. Our team
Parents, teachers and community and youth volunteers conduct weekly
1.1 Sports: members are enabled to create an sessions in arts, storytelling and sports to
Community children have access to a safe environment conducive to learning for help children achieve joy through learning.
and developmentally appropriate weekly children.
sports program. In 2010, 150 children aged 2.4 Summer School (New):
7-15 benefited from soccer, table tennis, 2.1 Academic Support: Was launched in response to parents’
Taekwondo and marathon programs. A Provides 170 children and adolescents request in July 2010. The school ran for six
moment of pride was when eight of our with private tutoring in a number of school weeks and offered recreational activities
distinguished soccer players travelled subjects, facilitated by MKYEF scholars. free of charge held in a safe space for 200
with French sports trainer Hassan Laplac We continue to face challenges due to children, which kept them away from
to France, where they competed in the the large numbers of students interested unsafe streets.
French league and won all their games. in this program and the lack of space for
participatory learning.
1.2 Creative Arts & Sciences Workshops:
Enables children to express themselves
freely using arts as a medium that liberates
children’s voices in an emotionally
supportive environment.

1.3 Child Literature:
Sessions are held regularly at Shams
Al-Jabal Child Library and in schools to


2010 Achievements of the Child Development Program in Numbers:

Shams Al-Jabal Library and Creative Arts Workshops

70 -100 children repeat-visited the library and workshops

840 books borrowed

150 child record files were prepared

Libraries Outside Amman

Al-Beida visitors: An average of 50 – 70 children aged 4 -12 years

Fagouh visitors: An average of 50 – 70 children aged 4 -12 years

Summer School

200 children participated in various daily activities

60 volunteers assisted operations throughout the summer

Academic Support

170 Students benefited from academic support in a variety of school subjects

43 weekly academic support sessions were held, 34 out of which were held on Saturdays

MKYEF Volunteers

65 youth volunteered for the Child Development Program

25 youth volunteers were trained in developing children skills through sports

Sports

150 children enrolled in the sports program

Neighboring Schools

450 children participated in various activities held in 6 neighboring schools

138 story telling sessions were held on a monthly basis

Better Parenting Circles
50 mothers participated in 8 sessions on Better Parenting

24

NATIONAL DIMENSIONS
- JORDAN HIGHLIGHTS
Child Libraries in Jordan Tal Al-Arbeen: Mousab Khorma’s Mother
Ruwwad has a special relationship with visits Ruwwad on his Birthday
Ruwwad expanded its work to national Tal Al-Arbeen library, which it supports July 5th, 2010
level by supporting and opening child with activities and librarian trainings.
libraries as a medium of partnership with Ms. Sameera Al-Muhtadi, the mother
local communities. Overall, Ruwwad of Mousab Khorma, visited Ruwwad
supported 8 libraries across Jordan REGIONAL DIMENSIONS for the first time since Mousab’s
with stationary, training and activities - EGYPT death and Ruwwad’s foundation.
in partnership with the “Arab Child Her visit was truly inspirational and
Literature Fund” granted by the Anna Research was completed for the needs extremely emotional. 120 youth
Lindh Foundation. assessment and asset mapping of Izzbeit took time off from their community
Khairallah, one of Cairo’s biggest slum service to meet Ms. Al-Muhtadi. We
Amman: areas. The research revealed that 42% of were all humbled by her unexpected
Shams Al-Jabal Library is an effective child Cairo urban areas are slums with severe visit. A mother of two of our MKYEF
community in Amman. livelihood conditions, high illiteracy, graduates showed up and spoke
high school dropout rates and lack of passionately:
Beida (Little Petra): fundamental health and education “I came to tell you that you lost a son,
Ruwwad created a partnership with the services. Youth are a totally neglected but his loss gave hope and opportunity
“Amareen Cooperation” and Bedouin asset, which clearly revealed the to all these youth, especially to my
camp to establish and run a child library. compelling need to implement Ruwwad’s own son whose name is also Mousab.
Two trained librarians manage the library model. My son is yours.”
that receives 35 repeat-visitor children.
Eight MKYEF scholars support activities Working in partnership with “Khatawat It was indeed a very special moment
in the library as part of their required School”, which was founded by “Tawasol” of sharing personal stories. Our
volunteering. and Yasmina Abu Yousuf, Ruwwad will youth spoke of themselves, their lives
develop a civic engagement model and their challenges. Their gratitude
Fagouh (rural Karak): using all lessons learned from Jabal Al- and compassion prompted Mousab’s
Ruwwad also operates a child library in Natheef. A roundtable to discuss findings mum to thank them for who they
Fagouh, in partnership with “Fagouh is scheduled for the summer of 2011 to are: “you all honor Mousab,” were her
Women’s Cooperation” and local endorse the decision to move into Egypt words as she left Ruwwad at the end
community leaders. The library receives with a clear plan. of the visit.
70 repeat children.


Egyptian Movie Star Omar Sherif Visits and explored their stories of self, their Partnerships with 17 Neighboring Schools
Ruwwad calling and what brought them to Following several meetings with 17
Omar Sherif, international movie star, Ruwwad. Ruwwad personnel were trained neighboring schools, Ruwwad and
visited Ruwwad accompanied by Fadi on community organizing methods: Aramex identified the need for free paper
Ghandour, (Board Director of Ruwwad, public narrative, relational commitment, photocopying as a recurring need across
Founder and CEO of Aramex International) building leadership teams, strategy and all schools. Ruwwad created a regular
and Seif Fehmi (Chairman and CEO of Al- campaigning with measureable action. schedule for all neighboring schools to
Mona) on October 11th, 2010. He met photocopy exams and all school related
with a group of MKYEF youth, listened to Um Mohammed Visits Granada papers free of charge. This service enables
their life stories and shared with them One of our house keeping staff, Um all 17 schools to save on the price of paper
the story of his life and career. It was a Mohammed, got to visit Granada, Spain. and ink for more critical educational
joyful day, especially when all women in She got this opportunity when she acted material.
surrounding buildings waved and cheered in a one-minute movie in a one-minute
with huge smiles. movie, through an initiative called “Letters Establishing Ruwwad’s Communication
between Women,” which is supported by Strategy
Launch of Community Organizing the Spanish Embassy. Um Mohammed An initial communication strategy was
Following several meetings with Nisreen met with other women who submitted established focusing on channels of
Haj Ahmad, Founder and Director of movies and exchanged personal stories communication through our website,
the Middle East Community Organizing and cultures. “I have never traveled social media and, most importantly, our
Initiative and a graduate of the Harvard before,” said Um Mohammed, “I can say constituency. As a result, Ruwwad’s website
Kennedy School, Ruwwad conducted that the days I spent in Granada were the was launched with the help of designer
the first Arab community organizing best days of my life. It was a life changing Randa Jabaji. The website is still in its initial
workshop which focused on introducing experience.” phases and will become more interactive
leadership through community during 2011. The strategy will be fully
organizing strategies. Participants in the developed during the second quarter of
workshop, including Ruwwad’s team and 2011, in collaboration with communication
youth from the community, exchanged and marketing experts at Aramex.

26

WHO WE ARE
Regional Director

Programs Operations

Youth Empowerment Finance

Community Empowerment Admin & HR

Child Development Monitoring & Evaluation

Communications


Ruwwad’s Board of Directors and Main Donors

Chairman Board Members Main Donor
Fadi Ghandour Majdi Al Yasin Arif M. Naqvi

Vice Chairman Frederic Sicre Donors
Khalid Masri Reem Khouri Samir Murad

Raji Hattar Marwan Atallah

28

We are extremely thankful for all the corportations, organizations
and volunteer advisors who help Ruwwad achieve its vision

Supporting Corporations Social Entrepreneurs
• Aramex • Under My Olive Tree In Fagough (Rural Kerak):
• Cairo Amman Bank • Y.A.R.A. • Fagough Women’s Cooperative
• Abraaj Capital • Gudran Association
• Erada Team, Aramex
Partnerships for Social Services • Al-Ammareen Camp In Izzbeit Khairallah / Cairo:
• Silsal Arts Workshop for Handicapped • Ta3leeleh • Tawasol Community Organization
Children • Arab Education Forum
• Ali Sherif Zubi Legal Aid Fund operated • Zikra Initiative Technical Support
by Justice Center for Legal Aid • Al-Balad Theatre • Karajah Law Firm
• 7iber INC • Aramram
Ruwwad Advisors • Nadine Toukan • Royal Film Commission
• Amal Ghandour • 16:9 Film
• Ebba Augustin Key Community Partners •
In Jabal Al-Natheef: Special Projects & Partnership
Mousab Khorma Youth Empowerment • 17 neighboring schools including • Anna Lindh Foundation / Arab Child
Fund Advisory Committee Ateka Primary School, Al Shifa’a Literature Project
• Nisreen Haj Ahmad Secondary School, UNRWA School • Spanish Embassy / Women
• Dr. Salman Shobaki for Girls, UNRWA School for Boys and Empowerment
• Iyad Kamal Omar Al-Barghouthi School for Boys. • British Council / Global
• Hala Gosheh • Jabal Al-Natheef Committee Changemakers
• Orphans Center • Canadian International Development
Community Empowerment Program • The Islamic Center Agency / Gender & Social Fund
Advisors • Al-Zakat Committee • Children Museum
Reem Abukishk • Al-Natheef Charitable Organization
• Alia Al Jareedy
In Beidah (Little Petra):
Child Development Program Advisors • Ammarin Cooperative Association
• Dr. Hala Hammad • Ammarin Camp
• Ghada Al Ashi • Beida School for Girls


Ruwwad’s Team • Abdullah Abu Fannas • Abeer Abu Rumman
Intern Shams Al-Jabal Library Coordinator
• Samar Dudin Abdullah.abufannas@ruwwad.jo Abeer.aburumman@ruwwad.jo
Regional Director & Head of Programs • Maysoon Al-Qoussous
Samar.dudin@ruwwad.jo Community Empowerment Program
Supervisor of Creative Arts Workshop
• Kefah Adnan maysoon.alqoussous@ruwwad.jo
Management & Operations Community Empowerment Program
• Manal Awadallah
• Dima Al-Ashram Officer
Coordinator of Creative Arts & Sciences
Operations & Communications Officer Kefah.adnan@ruwwad.jo
Workshop
Dima.alashram@ruwwad.jo • Balqees Nowar manal.awadallah@ruwwad.jo
Community Empowerment Program
• Bshara Al-Kopti • Amani Al-Sahouri
Coordinator
Chief Accountant Coordinator of Creative Arts & Sciences
Balqees.nowar@ruwwad.jo
Bshara.alkopti@ruwwad.jo Workshop
• Laila Al-Ozzam amani.sahouri@ruwwad.jo
• Tareq Al-Faqih Help Desk Coordinator
Information Technology Officer laila.ozzam@ruwwad.jo
Tareq.alfaqih@ruwwad.jo Shams Al-Beida Staff / Petra
• Lubna Abu Foudeh • Fatimah Al-Ammareen
• Randa Abelnabi Crafts Trainer/Silsal Workshop • Fidha Al-Saedeyeen
Accountant Lubna.fouda@ruwwad.jo
Randa.abdelnabi@ruwwad.jo Shams Fagouh Staff / Kerak
• Hanan Al-Moghrabi Child Development Program • Iman Al-Ma’aqbah
HR Officer • Naylah Al-Emeriyeen
• Noura Awwad • Nayfa Al-Ma’aqbah
Hanan.almoghrabi@ruwwad.jo Child Development Program Officer
Noura.awwad@ruwwad.jo
Mousab Khorma Youth Education
& Empowerment Fund (MKYEF) • Taghreed Al-Naji
Supervisor of Libraries
• Mariam Abu Adas taghreed.naji@ruwwad.jo
MKYEF Officer
• Enas Obedallah
Mariam.adas@ruwwad.jo
Shams Al-Jabal Librarian
• Loay Sabine enas.obedallah@ruwwad.jo
English Program Officer • Khoulod Al-Teebi
Loay.sabine@ruwwad.jo Shams Al-Jabal Library Coordinator
• Rahaf Abu Doha khoulod.alteebi@ruwwad.jo
Intern
Rahaf.abudoha@ruwwad.jo

30

Summarized Balance Sheet

WHERE As at December 31 2010
2009 2010

YOUR Assets
JD JD

CONTRIBUTIONS Non-current Assets
Current Assets
220,393
199,705
246,626
62,193

GO Net Assets
Liabilities & Owners Equity
420,098 308,819

Owners Equity
Paid-in Capital 50,000 50,000
Compulsory Reserved 35,571 35,571
Accumulative Surplus 330,669 196,179
Total Owners Equity 416,240 281,750
Liabilities
Other Accounts Payable 3,858 27,069
Total Liabilities 3,858 27,069
Total Liabilities & Owners Equity 420,098 308,819

Summarized Income Statement
For the year ended 31 December 2010
Year to Year to
31-Dec-09 31-Dec-10
JD JD
Income
842,213 565,112
Expenses
Mousab Khorma Fund Expenses (376,772) (268,180)
Community Program Expenses (50,798) (64,285)
Child Program Expenses (94,997) (76,638)
Anna Lindh Project Expenses (117,840) (20,250)
Global Changemakers Expenses 0 (11,901)
Gender & Social Fund Expenses 0 (9,720)


Women Empowerment Expenses 0 (1,311)
The deficit of 134,490 for the year 2010 is explained
Kindergarten Expenses 0 (8,000)
as follows:
Administration Expenses (135,478) (199,140) The main reason behind this deficit is that the
Other Expenses (27,826) 0 foundation recorded the contribution from Abraaj
Loss for selling assets 0 (605) Capital under year 2009 instead of year 2010.
Bad Debt Accounts (24,602) (39,572) If this contribution of 141,600 JD was recorded in
Total Expenses (828,313) (699,602) its proper year, which is 2010, the result would have
been the following:
Total Surplus (Deficit) 13,900 (134,490)
• A surplus of 7,000 JD for year 2010
Vocational Training Expenses (139) 0
• A deficit of 129,000 JD for year 2009
Net Surplus (Deficit) 13,761 (134,490)
The student loans which have not been paid for
Summarized Income * over a year, have been transferred to the bad debt
account for the amount of 39,572 JD.
For the year ended 31 December 2010
2010
JD
Contributions
Fadi Ghandour 10,000
Arif Naqvi 0
Aramex 123,026
Khalid Masri 110,000
Samir Murad 10,000
Majdi Al Yasin 21,000
CASH OUTFLOW
Cairo Amman Bank 100,000 FOR ADMIN 24%

Scolarship Refund 2,636
CASH OUTFLOW
Other Contributions 19,270 FOR MKYEF 49%
CASH OUTFLOW
Total Donations 495,932 FOR CHILD 11%

Projects Income
Anna Lindh 23,400 CASH
OUTFLOW FOR
Kindergarten donation to Shefa Public School 8,000 COMMUNITY 16%

Women Empowerment 6,300
Global Change Makers 20,000
Gender & Social Fund 11,480
Ruwwad’s Expenditure
Total projects Income 69,180
Total Income 565,112

Ruwwad's anuual report 2010 en

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