This slide deck courtesy of Samuel J Smith Interactive Meetings Technology.
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences.
Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar.
Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183
Hybrid Session description:
When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.
Learner Outcomes:
1) Use techniques that organizers and attendees agree make for remarkable hybrid events
2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
Speakers:
Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial
See all the coverage
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Semelhante a Meeting pros are from Mars, Attendees are from Venus; hybrid techniques presentation wec2012 sam smith ruud janssen erica st angel stef pfeilsticker
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Semelhante a Meeting pros are from Mars, Attendees are from Venus; hybrid techniques presentation wec2012 sam smith ruud janssen erica st angel stef pfeilsticker (20)
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Meeting pros are from Mars, Attendees are from Venus; hybrid techniques presentation wec2012 sam smith ruud janssen erica st angel stef pfeilsticker
1. Meeting Pros Are from Mars,
Attendees Are from Venus:
Techniques for Creating a
Remarkable Hybrid Event
Presented by Samuel J Smith
Thursday, 2 August 2012
2. Samuel J. Smith
Managing Director
Interactive Meeting Technology
Minneapolis, Minnesota
Host
Thursday, 2 August 2012
4. RESEARCH TEAM
RESEARCHERS FROM US & EUROPE
Samuel J. Smith Rosa Garriga Jenise Fryatt
Richard John Ruud Janssen
Thursday, 2 August 2012
5. ABOUT THE RESEARCH
APPROACH
Look at Hybrid Meetings from Six Angles
- Production
- Technology
- Attendee Experience
- Design & Preparing Content
- Team
- Preparing & Training Speakers
Thursday, 2 August 2012
6. ABOUT RESEARCH
APPROACH
Talked To Smart People
Who Said Smart Things
- 1,794 Survey Respondents
- 37 Interviews
Thursday, 2 August 2012
11. HYBRID ART PROJECT
Building with Pipe Cleaners
http://www.flickr.com/photos/fornal/363665579/sizes/o/in/photostream/
Thursday, 2 August 2012
12. ASK US QUESTIONS
TWITTER, MICROPHONE, & ON MEDIASITE
#mpihybrid
Thursday, 2 August 2012
13. USING MEDIASITE
SWITCH PICTURES // ASK QUESTIONS
Thursday, 2 August 2012
14. INSTAGRAM PHOTO COLLAGE
CURATING ATTENDEES SOCIAL PHOTOS
1. Take a Photo of Your Hybrid
event experience.
2. Post it to Instagram (as a public
photo) with tag #mpihybrid
3. Look for your Photo in the
Collage
Thursday, 2 August 2012
15. LEARNING OBJECTIVES
THREE KEY THINGS
1. Use techniques that organizers and attendees agree
make for remarkable hybrid events.
2. Gain insights on the type of technology, engagement
and event formats that are best for hybrid events.
3. identify a skill set that should be assembled and built
into partnerships to ensure hybrid event success.
Thursday, 2 August 2012
16. Meeting Pros Are from Mars,
Attendees Are from Venus:
Techniques for Creating a
Remarkable Hybrid Event
Presented by Samuel J Smith
Thursday, 2 August 2012
17. WHAT IS A HYBRID EVENT?
Mashup of Digital and Face-to-Face Meetings
MEETING OR EVENT WITH AT LEAST
ONE GROUP OF FACE-TO-FACE
PARTICIPANTS CONNECTING WITH
OTHER PARTICIPANTS IN ONE OR MORE
LOCATIONS.
Thursday, 2 August 2012
18. WHERE ARE ATTENDEES?
Onsite, in Pods or Online
onsite online from hotel room
http://www.flickr.com/photos/oddysseey/5051881806/sizes/l/in/photostream/
Thursday, 2 August 2012
19. WHERE ARE ATTENDEES?
Onsite, in Pods or Online
at home in pods
http://www.flickr.com/photos/reallyboring/6010493725/sizes/o/in/photostream/
Thursday, 2 August 2012
20. IS THE FUTURE HYBRID?
HYBRID MEETINGS
70% of respondents agreed with the statement
"Ultimately all events will become a hybrid
event because technology will be a part of
every conference that we produce."
Thursday, 2 August 2012
21. NOT THIS YEAR
IT IS STILL EARLY FOR HYBRID MEETINGS
Hybrid meetings make up less than 25%
of the event portfolio for most organizers.
Thursday, 2 August 2012
22. WHY DO WE THINK MEETING PLANNERS
ARE FROM MARS AND ATTENDEES ARE
FROM VENUS?
Thursday, 2 August 2012
23. WHAT ATTENDEES WANT
Talk Show, News Program, Awards Show, Man on the Street Interviews
Thursday, 2 August 2012
25. WHAT ATTENDEES WANT
FROM ENGAGEMENT
source: copyblogger.com
Thursday, 2 August 2012
26. WHAT ORGANIZERS PROVIDE
FROM ENGAGEMENT
1. ONLINE CHATS
2. ONLINE Q&A
3. REBROADCAST
4. POLLS
5. EXCLUSIVE VIRTUAL CONTENT
6. VIRTUAL BREAKOUTS
7. VIRTUAL EMCEE
8. COMPELLING CONTENT
Thursday, 2 August 2012
27. WILL HYBRID CANNIBALIZE F2F?
Cannibalization was a Top Concern for Many Meeting Planners
50% of planners said cannibalization
was a top concern in their organization.
Thursday, 2 August 2012
28. HOW IS ATTENDANCE?
Free Hybrid // Fee Based Hybrid // Future Attendance
67% of respondents said attendance did
not change with a hybrid event.
Thursday, 2 August 2012
29. HOW IS ATTENDANCE?
Free Hybrid // Fee Based Hybrid // Future Attendance
23% of respondents said attendance
increased in the future.
Thursday, 2 August 2012
30. WHY DO YOU ATTEND VIRTUALLY?
Why we are staying home - instead of traveling
1. Travel Budget 55%
2. Can’t be out of office 50%
3. Cost of event 45%
4. Not enough lead time to plan to attend 25%
5. I chose to watch the recording later 20%
6. I prefer to attend virtually 15%
7. I learned about the event while it happened 15%
Thursday, 2 August 2012
31. “Lots of e-learning projects fail
because the people who develop
them don’t contact the learner.”
- Gillian Broadhead, Director, Learning Light Limited
Thursday, 2 August 2012
32. BOTTOM LINE
Meeting Planners Are From Mars // Attendees Are From Venus
1. Formats
2. Engagement
3. Attendees Will Not Leave You
Thursday, 2 August 2012
33. Ruud Janssen
Managing Director
TNOC // New Media
Basel, Switzerland
Thursday, 2 August 2012
34. WHAT ARE SOME EXAMPLES
OF GREAT HYBRID EVENTS?
Thursday, 2 August 2012
48. HYBRID ART PROJECT
Building with Pipe Cleaners
REMEMBER TO TAKE PHOTOS
SUBMIT THEM TO #MPIHYBRID
Thursday, 2 August 2012
49. HYBRID ART PROJECT
Building with PipeCleaners
LESSONS LEARNED
Thursday, 2 August 2012
50. One of the things that we learned very early on
is that in order for it to be very engaging we
need to get away from people thinking of it like
a business meeting.”
Richard Davies, eBay Europe
Thursday, 2 August 2012
51. “There are too many vendors right now and
too many price points. The research to find a
vendor takes too long and some of these
companies can't justify why they are
charging such high prices when compared
to their competitors.”
Kimberly Patterson, President
Destination Elements, LLC
Thursday, 2 August 2012
52. Budget Breakdown
1% Decor
2% Internet Services
6% Content Development
8% Consulting
10% Virtual Platform
31% Streaming Services
42% Video Production
Thursday, 2 August 2012
53. What is so exciting about hybrid
meetings, is you don’t need big
sets, and you don’t need a lot
of production. It’s more nimble.
Beth Beutell, Event Manager,
Capella University
Thursday, 2 August 2012
55. Erica St. Angel
VP of Marketing
Sonic Foundry // Mediasite
Madison, Wisconsin
Thursday, 2 August 2012
56. FROM STAGE TO LITTLE SCREEN
HYBRID TECHNOLOGY ELEMENTS
Thursday, 2 August 2012
57. I am more likely to hire vendors who have
worked in my industry and know my
industry...even if I had to pay little more.
- VP of Meetings, FINANCIAL SERVICES INDUSTRY
Thursday, 2 August 2012
58. “when we implement platforms into
marketing practices we have to know
what their strengths and weaknesses
are, what they’re good at, what they’re
not good at.”
- Solution Manager, Fortune 500 Technology Company
Thursday, 2 August 2012
59. “It is all in the pre-production. It is all in the
planning. It is being able to properly envision
what the outcome should be.”
- Bill Finlay, Technical Director, ICON PRESENTATIONS
http://www.flickr.com/photos/sunriserjay/4238127834/lightbox/
Thursday, 2 August 2012
60. The presentation styles require
certain specific skills in terms of
talking to the camera and being
comfortable around a camera.
Richard Davies, eBay Europe
Thursday, 2 August 2012
71. TEAMS AND PEOPLE
Which roles do you consider to be of most importance for a Hybrid Event Team?
Production Director
Creative Director
Technical Director
Digital Strategist
Consultant
Virtual Emcee
Meeting Planner
Marketing Manager
Educator
Important Unsure Not Important
Thursday, 2 August 2012
73. “What makes a hybrid event a success is
mainly the right strategic approach.”
- Senior Manager from a German events agency
Thursday, 2 August 2012
74. “...understand that to effectively
implement a hybrid event that both the
local live and the broadcast portions
need to be produced in different ways.”
- Joe Frascella, Technical Director, Swank Audio Visuals
Thursday, 2 August 2012
75. “I believe there is an entirely different skillset
that planners need to add to their toolbox.
Everything from understanding the technology,
to user experience to proper speaker
techniques for virtual education.”
- Kyle Hillman, Meeting Planner, NASW IL PAC
Thursday, 2 August 2012
76. In addition to current skill set of meeting
professionals, we need to have a good
understanding of engagement, creativity,
gaming, social networking and project
management.
Janet Cooper, Director of Convention Services
Radiological Society of North America
Thursday, 2 August 2012
79. WHAT ARE THREE THINGS
THAT YOU LEARNED TODAY?
#mpihybrid
Thursday, 2 August 2012
80. THANK YOU &
BIG ROUND OF APPLAUSE
Thursday, 2 August 2012
81. GET THE HYBRID
MEETINGS REPORT
Scan this Code
OR Go here: http://eepurl.com/nE2ZH
Thursday, 2 August 2012
82. Meeting Pros Are from Mars,
Attendees Are from Venus:
Techniques for Creating a
Remarkable Hybrid Event
Presented by Samuel J Smith
Thursday, 2 August 2012