BIA Marketing Seminar (Jan O'Daniel/ Copy and Content) Presented December 11, 2008

1. Interactive Copy What you’ve always wanted to know but were afraid (or didn’t know) to ask. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

3. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved. Content can be copy, but it can also be …

4. Content is anything that’s useful, relevant and persuasive. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

5. Is content king? Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

6. Let’s talk copy … Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

7. What has your copy done for you lately? Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

9. Great copy is strategic, persuasive and relevant to your audience. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

13. An example of a profile. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

15. “ Write to express, not to impress.” Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

16. Use great headlines. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

17. Focus on what’s in it for them. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

18. Write how you speak. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

19. Guide, help and support. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

20. The good, the bad and the ugly. Real-World Examples Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

21. The good, the bad, the ugly Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

22. The good, the bad, the ugly Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

23. The good, the bad, the ugly Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

24. The good, the bad, the ugly Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

25. The good, the bad, the ugly BEFORE: Small Volume Builders If you build 25 or fewer homes per year, you’re a Small Volume Builder. We’ve developed resources just for you on accounting, operations management and information technology. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

26. The good, the bad, the ugly AFTER: Small-Volume Builders Quick links to resources that will help you run your business more efficiently, effectively and profitably. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

27. The good, the bad, the ugly Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.

29. Not just web sites … but e-mails, too. Get more great copy tips  Sign up for my free ezine  www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.