1. Importance of SEO in Website
Design

2. An online presence is a must for any business to maintain a stable
position in today's competitive market. Now most of the
business transactions take place online. Here comes the need
for business websites to rank high in the search results.
However, simply having a website is not enough, various factors
need to be considered to make it appear among the top
results. SEO website design is necessary to ensure that your
business website performs well. With changes in the search
engine algorithm and advancements in the strategies, a lot of
elements are to be considered for an enhanced website design.

3. Search Engine Optimized Website gives Better
Results
Let us look at the most significant search engine
optimization elements that need to be
considered for website design for improved
results.

4. Keywords:
The most significant element of a website design
is the proper usage of keywords. It is important
to find the most relevant keywords and utilize
them appropriately in the right places such as in
title tag, graphic descriptions, and business
slogans for better visibility.

5. Content:
Maintaining quality and unique website content
improves the search rankings. Make your
content search relevant and provide information
that users are looking for. It should be wellstructured and readable so that search engine
bots can access it with quickness and ease.

6. Domain name:
Relate your domain name to the target keyword
phrase, this is a good way of optimization and
improves ranking.

7. SEO-friendly Navigation Menus:
See that the navigation option used in the
website is web-crawler-friendly. However, while
focusing on the same, you should note that it
should be user-friendly as well. The usage of
text based CSS3 is the best choice that gives
fancy effects while maintaining the rankings.

8. Images:
When images are used in website design, see
that they are optimized for faster loading times.
The images used should be relevant to the
content on the page; compress them to the
smallest possible size.

9. Search Engine-friendly URLs:
When keywords signifying the content of the
page are used, it will be equally useful for the
search engine as well as the users.
Page Speed:
As per the new algorithm, the speed of the page
has a lot to do with the ranking. While designing
the website, implementing a good code
structure helps the website to load faster.

10. Alt & Title Tags: When images are used, Alt tags are a must
and proper title tags should be there for the title so that the
search engine can see them.
Block Unwanted Pages: There could be pages that don't have
any content value and you don't want these to be indexed by
search engines. It is best to block those pages.
JavaScript and CSS: It is always advisable to externally place
JavaScript and CSS codes so as to make the crawling process
much faster.
Social Media Engagement: Include social signals into the
page so that one share, tweet or like improves the website's
visibility.

11. Sources:
http://www.web3.ca
http://ezinearticles.com/?Importance-of-SEO-in-WebsiteDesign&id=8143574