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Royal

Area 51
21 de Apr de 2014
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Royal

  1. This company established in India since 1949. In 1990, Enfield India entered into a strategic alliance with the Eicher Group, and later merged with it in 1994. It was during this merger that the name Enfield India changed to Royal Enfield. The Eicher Group is one of India's leading automotive groups with diversified interests in the manufacture of Tractors, Commercial Vehicles, Automotive Gears, Exports, Garments, Management Consultancy and Motorcycles.
  2.  Industry :- Motorcycles, Bicycles & lawnmowers  Founded :- 1893, as Enfield Manufacturing Co. Ltd In England  Key people :- Founders Albert Eadie and Robert Walker Smith  Headquarters :- Redditch , England  In India Chennai.
  3. Objective •To study about the consumer behavior in the buying process of a Motorcycle •To study about effect of age group in selecting the Motorcycles size , feature
  4. Chief Executive Officer
  5. * Two Wheelers * Lawnmowers * Stationary engines
  6. Products PRODUCT LINE 1 Two Wheelars Motorcycles THE BULLET Bullet Electra Twinspark Bullet 350 Twinspark Bullet Electra Efi Bullet Electra Deluxe Bullet 500 Efi THE CLASSIC Classic Desert Storm 500 Classic Battle Green Classic Chrome Classic 500 Classic 350 THE THUNDERBIRD Thunderbird 500 Thunderbird 350 PRODUCT LINE 2 lawnmowers PRODUCT MIX |--------------Length---------------|
  7. BULLET •Bullet Electra Twinspark •Bullet 350 Twinspark •Bullet Electra Efi •Bullet Electra Deluxe •Bullet 500 Efi
  8. BULLET
  9. THE CLASSIC •Classic Desert Storm 500 •Classic Battle Green •Classic Chrome •Classic 500 •Classic 350
  10. THE THUNDERBIRD Thunderbird 500 Thunderbird 350
  11. The customers are the real brand ambassadors of Royal Enfield
  12. Consumer Wholesalers Retailers Manufacturer
  13.  HD SUZUKI YAMAHA
  14. ON 25 March 2013 Price = 1695 Change = -22.60 %Change = -1.06
  15. Total annual compensation of Dr. Venki Padmanabhan is Rs. 4,75,41,306/- (INR) Net profit of Royal enfield On 2012- 2013 TURNOVER
  16. “It is an amazing brand, but by the end of the day it is all about execution. The way we are going to become a real company is that we got to make and keep promises. For our customers, quality has to get better and we must ensure better bikes,”
  17. 20-30 40% 31-40 40% 41-50 20% 51-60 0% Above 60 0%
  18. Male 70% Female 30%
  19. Up to 12th 30% Graduate 20% Post Graduate 50% Post PG 0%
  20. 0 5 10 15 20 25 30 35 Self employment Service Professionals Students Others Respondents Percentage
  21. Up to a 10000 10% 10001-30000 40% 30001-50000 50% Above 50000 0%
  22. Municipal corporation 50% River 0% Under ground 50% Any other 0%
  23. 0 5 10 15 20 25 30 35 40 45 Boiling Chemicals Traditional filtration process Water purifier Respondents Percentage
  24. Traditional water purifier 40% Electric water purifier 40% modern water purifier 0% Small water purifier 10% Any other 10%
  25. 0 1 2 3 4 5 6 7 Traditional water purifier Electric water purifier Modern water purifier Small water purifier Any other Respondents
  26.  All respondents are use purified water by using different Methods  Most of respondents are use water from municipal corporation and Under ground .  Most of respondents are use electrical water purifier and traditional water purifier but very few use chemical for water purification  Most of the respondents give more preference to water purifier ability of the purifier  Respondents at the time of making the brand choice decision for the water purifier , from the various sources.  90% respondents wants Modern water purifier which do not require electricity
  27.  Many respondents using water purifier by their economic condition.  They wants to purchase modern water purifier which is does not require electricity.
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