2. This company established in India since 1949.
In 1990, Enfield India entered into a strategic
alliance with the Eicher Group, and later
merged with it in 1994. It was during this
merger that the name Enfield India changed to
Royal Enfield. The Eicher Group is one of
India's leading automotive groups with
diversified interests in the manufacture of
Tractors, Commercial Vehicles, Automotive
Gears, Exports, Garments, Management
Consultancy and Motorcycles.

3.  Industry :- Motorcycles, Bicycles &
lawnmowers
 Founded :- 1893, as Enfield Manufacturing
Co. Ltd In England
 Key people :- Founders Albert Eadie and
Robert Walker Smith
 Headquarters :- Redditch , England
 In India Chennai.

4. Objective
•To study about the consumer
behavior in the buying process of a
Motorcycle
•To study about effect of age group in
selecting the Motorcycles size , feature

8. Chief Executive Officer

9. * Two Wheelers
* Lawnmowers
* Stationary engines

10. Products
PRODUCT LINE 1
Two Wheelars
Motorcycles
THE BULLET
Bullet Electra
Twinspark
Bullet 350 Twinspark
Bullet Electra Efi
Bullet Electra Deluxe
Bullet 500 Efi
THE CLASSIC
Classic Desert Storm
500
Classic Battle Green
Classic Chrome
Classic 500
Classic 350
THE
THUNDERBIRD
Thunderbird 500
Thunderbird 350
PRODUCT LINE 2
lawnmowers
PRODUCT MIX
|--------------Length---------------|

11. BULLET
•Bullet Electra Twinspark
•Bullet 350 Twinspark
•Bullet Electra Efi
•Bullet Electra Deluxe
•Bullet 500 Efi

12. BULLET

14. THE CLASSIC
•Classic Desert Storm 500
•Classic Battle Green
•Classic Chrome
•Classic 500
•Classic 350

16. THE THUNDERBIRD
Thunderbird 500
Thunderbird 350

18. The customers are the
real brand ambassadors
of Royal Enfield

19. Consumer
Wholesalers
Retailers
Manufacturer

20.  HD
SUZUKI
YAMAHA

21. ON 25 March 2013
Price = 1695
Change = -22.60
%Change = -1.06

22. Total annual compensation of
Dr. Venki
Padmanabhan is
Rs. 4,75,41,306/-
(INR)
Net profit of Royal
enfield
On 2012- 2013
TURNOVER

23. “It is an amazing brand, but by the
end of the day it is all about
execution. The way we are going to
become a real company is that we
got to make and keep promises. For
our customers, quality has to get
better and we must ensure better
bikes,”

27. 20-30
40%
31-40
40%
41-50
20%
51-60
0%
Above 60
0%

28. Male
70%
Female
30%

29. Up to 12th
30%
Graduate
20%
Post
Graduate
50%
Post
PG
0%

30. 0
5
10
15
20
25
30
35
Self
employment
Service Professionals Students Others
Respondents Percentage

31. Up to a
10000
10%
10001-30000
40%
30001-50000
50%
Above 50000
0%

32. Municipal
corporation
50%
River
0%
Under ground
50%
Any other
0%

33. 0
5
10
15
20
25
30
35
40
45
Boiling Chemicals Traditional
filtration
process
Water
purifier
Respondents
Percentage

34. Traditional
water purifier
40%
Electric water
purifier
40%
modern water
purifier
0%
Small water
purifier
10%
Any
other
10%

35. 0
1
2
3
4
5
6
7
Traditional
water
purifier
Electric
water
purifier
Modern
water
purifier
Small
water
purifier
Any other
Respondents

36.  All respondents are use purified water by using
different Methods
 Most of respondents are use water from municipal
corporation and Under ground .
 Most of respondents are use electrical water
purifier and traditional water purifier but very few
use chemical for water purification
 Most of the respondents give more preference to
water purifier ability of the purifier
 Respondents at the time of making the brand
choice decision for the water purifier , from the
various sources.
 90% respondents wants Modern water purifier
which do not require electricity

37.  Many respondents using water
purifier by their economic
condition.
 They wants to purchase
modern water purifier which is
does not require electricity.