It’s electrifying to return to in-person events and feel the excitement of supporters again. But it’s not all fun and games - getting back to event day means re-thinking processes and streamlining procedures to ensure that your ticket event is both easy to sign up for, and feels hassle-free and fun for everyone. In this webinar, Steve Bingham-Hawk, GiveSignup | RunSignup Account Manager and the head of High Altitude Special Events Management, breaking down the logistics of a large-scale fundraising event based on his recent experience with the Chicago Beer Festival. At the festival, Steve’s team got hands-on experience managing everything from ticket sales to the flow of attendees at a post-pandemic large-scale event, with 2,700+ attendees over a three-day event. This webinar, Getting Back to In-Person Ticket Events: A Seamless Event Day takes you through the preparation, technology, and on-site logistics you need for that can ease your transition back to in-person fundraising events. During this webinar we will cover: - Special considerations needed for hosting an event in 2021 - Optimal ticket setup and options for an in-person event with multiple days, various timeslots, and specific attendee caps - Using the Ticket CheckIn App to reduce lines, limit contact, and improve the overall attendee experience, including a live demo of the app - Tips and best practices for ensuring a speedy ticket process - Start planning for your next ticket event now. Whether it’s a community picnic or a large outdoor concert, events are opening up at a rapid pace, and it’s essential that you prepare with technology that can simplify your ticket process and guarantee a seamless experience for your attendees.

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Getting Back to In-Person
Ticket Events
A Seamless Event Day

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Steve Bingham-Hawk
Senior Account Manager,
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Today’s Speaker

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WELCOME TO GIVESIGNUP
Raise More. Save Time.
Easy.
2021 EVENTS
Unique considerations for a
unique event season
TICKET SETUP
Parameters to consider and
the GiveSignup Ticket
Platform, in action.
TICKET EVENTS IN ACTION
TICKET CHECKIN APP
A smoother, faster CheckIn
process.
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Agenda
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TIPS FOR EVENT FLOW
Recommendations and best
practices for event day in
2021.
Customer Success Stories
from around the country.

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Welcome to
GiveSignup
Raise money. Save time. Easy.
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GiveSignup | RunSignup
Used By
9,000
Nonprofits
Always
FREE
No subscription.
Hosts
22,000
Race Events
● GiveSignup is built on the technology and
business foundations of RunSignup
● Best in class technology to elevate nonprofits’
revenue generation and supporter engagement
● Purpose-built Fundraising Technology for
Nonprofits
○ Event fundraising
○ Online giving

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All-in-One Supporter
Engagement Platform
● Data on supporters of all
types
● Engage supporters with
new events, fundraising
campaigns and donation
opportunities
● Easily connect to other
platforms that your
nonprofit uses
● Your mission is always first

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2021 Events
Unique Considerations for a
unique year.
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2021 Event Planning Considerations
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● Communicate with your local municipality and site venue to ensure you are
compliant with current spacing and timing caps
● Ask permitting coordinators if any additional COVID-19 requirements are in place
including special organizer waivers and insurance
● Talk internally about what measures are appropriate to present a safe and clean
environment.
● Offer virtual options and packet mailing
● Prepare for later registrations
● Keep everyone informed

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Ticket Setup
Example event:
Chicago Craft Beer Fest
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Purpose-Built Ticketing
Platform for Nonprofits
● Customizable event websites branded
for your cause
● Sell more tickets with automated
rewards
● Integrated one-time and recurring
donations and donation discounts
● Easy data exports and financial reporting
● Free platform with a flat 4% processing
fee for donations that you can opt to
have donors cover

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Traditional Ticket Events
● Galas
● Pancake Breakfasts or Ice Cream
Socials
● Golf Tournaments
● Wine Tastings
● Bingo or Trivia Nights
● Bake Sales
● Concerts
● Guest Speakers

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Ticket Setup: Goals
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What we wanted to accomplish.
Chicago Craft Beer Fest
Days and time slots for the event
Friday: 5-7pm, 8-10pm
Saturday: 12-2:30pm, 3:30pm-6pm, 7pm-10pm
Sunday: 12-2:30pm, 3:30pm-6pm, 7pm-10pm
Pricing: $29.99 per ticket
Event Caps: 400 per shift
Donations: $5, 10, 25 levels + custom donation amounts

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Demo:
Ticket Setup
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Ticket CheckIn
App Overview
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A streamlined event day.

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● Same technology team as
the RaceDay CheckIn App
● iOS & Android
● Scan QR Codes or search
by ticket holder name or ID
● Quick check in off all
attendees with tickets from
a single purchaser
● Volunteers use their own
familiar devices
Ticket CheckIn App
Overview

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CheckIn App Highlights
● Two ways to Check In:
○ Search by ticket purchaser or ticket holder
name
○ Scan QR code from attendees pre-event email
by clicking the camera icon in the top right
corner of the app
● Check In All Tickets under a single purchase
○ Check in all attendees if they arrive together
○ Check in only individual tickets if some come
later
● Un-Check In feature
● Volunteer Mode to specify which information and
tickets show in each volunteer’s CheckIn App
○ Limits mistakes

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Demo: Ticket
CheckIn App
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Tips for
Event Flow
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Lessons learned.

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Event Flow Optimization
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● Differentiate lines by ticket, pre-registration status
● Utilize own devices, charging cases, battery packs
● Volunteers in front of scan to ask attendees to pull up their tickets on their phone,
increase brightness
● Role play with volunteers and test cases prior to gates opening

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Ticket Event
Examples
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Customer Success Stories.

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Capital Pride Honors
and Official Pride
Opening Party
● In-person reception and party
● Sold out!
● Additional donations during
registration
● Simple, straight forward ticket
options for basic admission or
open bar
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Taste the Town
Part 3
● Hybrid dinner with in-person
pickup
● When you have a successful
fundraising event, consider
replicating it!
● Ticket options based on the time
of pickup
● $5000+ in donations charity
partner for New Moms
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Seminole
Showdown
● In-person outdoor event with
food trucks, beverages, auction,
and wrestling matches
● Branded event website
● 54% of ticket purchases included
a donation as well
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Thank You!
Any Questions?
Steve Bingham-Hawk
steve@runsignup.com

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$270M
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$270M
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$270M
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25%
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25%
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Stat Bubble
$000M
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$000M
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Resources ● 2020 Year in Review
● Series A Financing
● GiveSignup Strategy paper
● GiveSignup - Our Shot
● GiveSignup | RunSignup
● Product Hubs
○ Virtual Events
○ Challenge Events and Fundraising Campaigns
○ Ticket Events
○ Hybrid Events
● Annual Race Trends Report
● Registration Market Analysis
● Resources from past Symposiums
● YouTube Channel
● Podcast with Bob reviewing Company History
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Resuming Growth
10 Year
Cohort of
25% Annual
Net Revenue
Growth
Endurance
Market Share
Growth
35% of
Customers
Hibernated
and are
Coming
Back
GiveSignup
$50B
Nonprofit
Market
Account
Growth During
Pandemic—
up 25%
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$270M
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25%
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Table for Use
2018 2019 2020
2021
Growth Plan
2022
Growth Plan
Transactions $212,742,449 $270,381,000 $217,913,000 $259,233,000 $397,581,000
Net Revenue $6,404,337 $7,726,715 $6,013,697 $7,709,756 $12,286,000
Gross Margin 92% 92% 90% 90% 93%
Operating
Income
6% 7% -11% -35% -8%
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