Learn how to reduce the footprint of your race and create a green experience with Advanced Running Project

1. #AdvancedRunningProject
Reducing our
Footprint

2. #AdvancedRunningProject
Who am I?
2014 2019

3. #AdvancedRunningProject
Greenwashing
Greenwashing - Greenwashing is the practice of making an
unsubstantiated or misleading claim about the
environmental benefits of a product, service, technology or
company practice. Greenwashing can make a company
appear to be more environmentally friendly than it really is.
• Using environmental images
• Misleading labels
• Hidden trade-offs
• Irrelevant claims
• Lesser of two evils
• E.g. – “Clean” Diesel
• E.g. – “Green” apparel

4. #AdvancedRunningProject
Before the Race
• Going local
• Sponsors
• Vendors
• Marketing – flyers, tchotchkes, etc
• Community
• Youth programs
• School involvement
• Charity involvement
• Pre-event planning
• Supplies – shirts/medals/awards/cups/plates/bags
• Opting out
• Trash – recyclables/compostables
• Expos – Vendor standards
• Transportation – Pedestrians, carpooling, busing
• Communication
• Participants
• Vendors
• Sponsors

5. #AdvancedRunningProject
The Race
• Trash/Compostables/Recyclables
• Trash Stations with volunteers
• Clear Stream Recycling Bins
• Waste diversion
• On course
• The scourge of gels
• Going cupless
• Compostable cups
• Post-race
• Local sourcing of food
• Individually wrapped items
• Single use plastics
• Compostable plates/cutlery

6. #AdvancedRunningProject
After the Race
• Reuse and Donate
• Race shirts
• Finisher medals
• Food
• Creative example – AFM Scrim
• What worked
• Review the event
• AARs
• Post event surveys
• The road ahead
• 1% improvements
• 1 positive change
• Offseason planning
• Above and Beyond
• Council for Responsible Sport
• 1% for the Planet

7. #AdvancedRunningProject
Referrals
• Council for Responsible Sport
• Councilforresponsiblesport.org
• 1% for the Planet
• Onepercentfortheplanet.org
• Inflatable Images – handmade in America inflatable arches
• Inflatableimages.com
• Elevation Culture – handmade in America wooden awards
• Elevationculture.com
• Leslie Jordan – legitimate recycled polyester shirts
• Lesliejordan.com
• Ashworth Awards – made in America medals
• Ashworthawards.com
• Heatsheets – Can be upcycled into outdoor planks/benches
• Heatsheets.com

8. #AdvancedRunningProject
Contacting Me
• Facebook
• /advancedrunningproject
• Instagram
• /advancedrunningproject
• Strava
• Brandon Hough (personal)
• Advanced Running Project (club)
• Phone
• 719-210-4425
• Email
• Brandon@AdvancedRunning.com (ARP)
• Email
• Brandon.Hough.3@us.af.mil (AFM)